Japan Herbal Tea Market: Current Analysis and Forecast (2025-2033)

Japan Herbal Tea Market Size & Forecast

The Japan Herbal Tea Market was valued at USD ~923.1 million in 2024 and is expected to grow to a strong CAGR of around 9.3% during the forecast period (2025-2033F), owing to the rising health consciousness and demand for convenient wellness beverages.

Japan Herbal Tea Market Analysis

The market interest in Japanese herbal tea continues to expand since consumers value both natural healing remedies and health-oriented products. People select herbal tea as their caffeine-free beverage option because this traditional substance contains plant-derived spices and herbs and floral components, and various natural components that provide therapeutic effects. In Japan, the herbal tea market continues to grow because consumers show rising health-related worries combined with increasing popularity of natural food choices and the elderly population pursuing healthy lifestyles. Herbal blends, together with functional teas, are experiencing rising popularity due to two fundamental forces that embrace tea culture and follow holistic practices. 

Herbal tea producers should concentrate their market development activities on adjacent neighborhoods near Japan and foreign territories because the Japanese market has reached its growth limit. Both the United States and India function as leading markets with high growth potential since their citizens show active interest in natural wellness practices, along with plant-based nutrition and alternative therapies. Indian consumers consume herbal infusions because market needs have risen, while Americans drink these beverages due to cultural shifts toward wellness-focused tea items that boost immunity and gastrointestinal health, as well as promote peaceful relaxation. Changing customer interests in Japanese products presents new international business possibilities for building a global company.

In early 2024, Kao Corporation sold its Healthya herbal tea line to Kirin Holdings, strengthening Kirin’s foothold in functional and health-oriented beverages. Major players like Ito En are also actively enhancing brand visibility, as seen in its recent partnership with sports figure Shohei Ohtani to market its tea products.

Japan Herbal Tea Market Trends

This section discusses the key market trends that are influencing the various segments of the Japan Herbal Tea market, as found by our team of research experts.

Health & Wellness Focus

The Japanese herbal tea market has witnessed an increasing trend because consumers now emphasize their health and well-being practices. Consumers today carefully select what they drink because they want beverages with constructive health benefits above taste. People pick herbal teas because they contain natural substances over conventional caffeinated beverages. The wellness market continues to grow because customers specifically select ginger, turmeric, and rooibos. After all, these herbs contain anti-inflammatory and antioxidant, and digestive functions. Many consumers now choose teas with mental wellness benefits because chamomile gives them relaxation, and peppermint reduces their stress. Customers in Japan prefer natural remedies and personalized medical services, so healthcare systems now focus on disease prevention. Herbal blend demand continues to increase as people prefer natural alternatives to their health problems.

Retail & Distribution Dynamics

The distribution networks of Japanese herbal tea businesses now integrate physical retail spots into their e-commerce non-store platforms. Despite the growing popularity of online retail tea purchases, knock shops remain preferred for direct scent and taste examinations. Electronic channels provide customers with access to an enhanced product range and lower prices. Since the pandemic, online shopping platforms have gained wider customer acceptance because of enhanced convenience for staying at home. Online commerce allows customers to receive specialty herbal teas, as well as providing specific visibility for their organic premium selection options. Physical stores paired with digital delivery options allow markets to connect with clients they couldn't typically reach.

Japan Herbal Tea Industry Segmentation

This section provides an analysis of the key trends in each segment of the Japan Herbal Tea market report, along with forecasts at the regional and state levels for 2025-2033.

The Herbal Blends market held the dominant share of the Japan Herbal Tea market in 2024.

Based on Product Type, the market is bifurcated into Single-Herb Teas, Herbal Blends, and Traditional Japanese Herbs. Among these, the Herbal Blends segment is leading the market. The Japanese herbal blend tea market grows because customers buy multicomponent tea products. The market aims to reach beverage consumers who require interesting flavors alongside documented digestive health enhancement benefits alongside improved immunity, and stress care capabilities. People benefit from diverse health advantages when they drink herbal tea blends since they combine peppermint with chamomile and ginger, and other natural plant-based elements. The demand for natural health solutions, along with plant-based products, means consumers choose herbal mixes as they view them as appealing beverages designed for health-oriented consumers.

The Tea Bags market is expected to grow with a significant CAGR during the forecast period (2025-2033) of the Japan Herbal Tea Market.

Based on the Form, the market is segmented into Tea Bags, Loose Leaf, Ready-to-Drink (RTD) Herbal Teas, and Powdered/Instant Herbal Teas. Among these, Tea Bags are the largest contributor to the Japanese herbal Tea industry. The convenience features demanded by Japanese herbal tea consumers bring about the expansion of tea bag products in the market. Tea bags present users with user-friendly isolated quantities that satisfy individuals who live actively and who require drinkable items ready anytime and anywhere. Consumers rely on tea bags as their beverage source because these products consistently maintain clear flavor properties through controlled taste output. Portable hygienic tea bags with innovative design appeal to health-oriented consumers because of how they are packaged. Japanese consumers keep purchasing tea bags because their increasing awareness of herbal infusion wellness benefits leads to an enhanced demand for tea bags.

Kanto Region will grow the Japan Herbal Tea market during the forecast period.

The Kanto region experiences quick growth in herbal tea product markets because many health-conscious residents reside in Tokyo-based prosperous cities. People residing in Kanto follow functional drinking habits since Japan experiences its densest resident population within this area. People who live fast-paced lives in cities tend to pick tea beverages existing in ready-to-drink format or as tea bags because these products enable them to make wellness selections that require no extensive preparation steps. The residents of urban areas select functional tea beverages that provide health benefits to manage stress and support their immune system while improving stomach health, since they prioritize wellness beverages. The contemporary buyer chooses premium and organic herbal teas because their preference is for natural products that contain no additives or preservatives. New and health-minded tea products follow trends that youthful consumers initiate. The Kanto market expands because customers choose environmentally-friendly products that combine sustainability with ethical business standards while making purchasing decisions. Customer behaviors and product updates originating from the Kanto region promote Japanese herbal tea sector industry developments throughout the entire country.

Japan Herbal Tea Industry Competitive Landscape

The Japan Herbal Tea market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Japan Herbal Tea Companies

Some of the major players in the market are Senbird Tea LLC, Sazen Tea Company, The Tea Company, Celestial Seasonings, Japanese Green Tea Hibiki-an, Kyoto Obubu Tea Farms, Nodoka, Hojicha Co., Ito En, Ltd., and Jade Leaf Matcha.

Recent Developments in the Japan Herbal Tea Market

• In early 2024, Kao Corporation sold its Healthya herbal tea line to Kirin Holdings, strengthening Kirin’s foothold in functional and health-oriented beverages. Major players like Ito En are also actively enhancing brand visibility, as seen in its recent partnership with sports figure Shohei Ohtani to market its tea products.

Japan Herbal Tea Market Report Coverage

Reasons to Buy the Japan Herbal Tea Market Report:

• The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.

• The report briefly reviews overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional level analysis of the industry.

Customization Options:

The Japan Herbal Tea Market can further be customized as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.