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Emphasis on Service Type (Hair Care & Styling, Skin Care & Facials, Nail Care, Spa & Wellness Service, and Others); and Gender (Male and Female)
The KSA Luxury Salon market was valued at USD 440.42 Million in 2024 and is expected to grow to a strong CAGR of around 8.53% during the forecast period (2025-2033F), owing to the rising disposable income & lifestyle shifts along with Vision 2030 & women's empowerment in the country.
An increase in disposable income and changing consumer lifestyle preferences rank high among the growth drivers of the luxury salon market in KSA. Over the past decade, KSA witnessed consistent economic diversification trends, leading to the reduction of reliance on oil revenues and the generation of new streams of wealth among the urban middle and upper-class populations. Such changes have increased consumer purchasing power, especially among women and young adults, fueling demand for non-essential but aspirational service offerings such as luxury grooming and beauty treatments. With steady growth in per capita income according to the Saudi General Authority for Statistics, an increase in lifestyle spending, with personal care goods and services topping the list, came into existence. Luxury salons that offer a more personalized experience, premium international beauty brands, and exclusive services have become highly popular in those cities, including Riyadh, Jeddah, and Dammam. This is further reinforced by the expansion of luxury retail infrastructure- luxury malls, five-star hotels, and lifestyle hubs that offer an apt physical environment for the salon chains to mark their presence. Therefore, the increased disposable income and lifestyle shifts propel the KSA luxury salon market.
This section discusses the key market trends that are influencing the various segments of the KSA Luxury Salon market, as found by our team of research experts.
Tech Integration in Beauty Services
Salons in Saudi Arabia are applying “beauty tech” as soon as possible because their clients are accustomed to using apps. Guests can now make, pay for, and repeat orders of goods from more than 450 Riyadh businesses using the Fresha platform; the early ones share that they have an under 5 % cancellation rate and added 20 % to their retail sales. At VIA Riyadh, smart mirror stations test out different hairstyles and use AI to assess the skin. As a result, hair professionals now have more facts to base their recommendations on. The event gave a chance for L’Oréal to reveal their voice-controlled color-mixing devices and AI-enhanced shade matching aimed at Gulf salons, proving that global suppliers are devoted to meeting Saudi salon needs. Integrating these three services into luxury lounges now means avoiding losing customers who are more tech-savvy and easily lured by better rivals.
Preference for Organic & Clean Beauty Products
Saudi people are adopting clean beauty products more and more as their preferred choice. A recent notice from the SFDA is making the change bigger: the list of unacceptable preservatives was increased, requiring full compliance from all foreign-made imports from December 2026, which is prompting salons to review what they use much earlier. The event featured a special Clean Beauty area as well as many first-timers who showcased natural products, letting guests buy everything they needed. In February 2023, Chalhoub Group joined forces with French PATYKA, an organic skincare brand. The partnership indicated Chalhoub’s aim to launch products in the retail pharmacies. This partnership proves the Group’s long-term effort to develop the regional skincare industry and modernize both high-end and pharmacy stores by working together with scientific skincare brands. All high-end salons are rushing to supply organic rituals and refill shelves as it’s now a necessary part of their offer.
Expansion into Tier-2 Cities
The growth in Saudi retail is being felt in cities other than Riyadh and Jeddah. According to Knight Frank’s Spring 2025 report, there will be around 4.9 million square meters of new retail space in the main cities of the Kingdom within the next ten years. More than a third of the space is planned for Dammam, Khobar, and Medina. Grounding wellness is happening from the early stages of planning. The 75,000 sq m district called “The Point” in Abha, which is due to be finished in 2026, features a “Leisure Spine” that brings boutique spas and beauty lounges near an outdoor amphitheater, a top choice for a high-profile spot. In November 2024, Tabuk’s municipality inked SR 252 million (USD 67.2 million) of agreements with the private sector for starting hospitality, entertainment, and healthcare projects, resulting in more premium real estate for first-class grooming. Salon operators benefit from the changes in three important ways. First, spaces in Tier-2 locations cost 15-25 percent less than the best in Riyadh and can afford better interiors while EBIT remains steady. Moreover, upper-class residents who used to take day trips to the city now prefer staying within it, which hastens the city’s profitability. Ultimately, arriving early gives you the chance to obtain exclusive agreements with big brands. In a nutshell, people will likely want to attend their next hair ritual at the Corniche in Dammam as much as at Abha’s Mountain promenade or King Fahd Road.
This section provides an analysis of the key trends in each segment of the KSA Luxury Salon market report, along with forecasts for 2025-2033.
Hair Care & Styling Market Dominates the KSA Luxury Salon Market.
Based on Service Type, the market is segmented into Hair Care & Styling, Skin Care & Facials, Nail Care, Spa& Wellness services, and Others. Among these, Hair Care & Styling is leading the market. This is due to high demand for personalized grooming, bridal hairstyling, and regular maintenance among affluent Saudi women. With increased workforce participation and social events, premium hair treatments and international styling trends have driven consistent footfall, making it the most revenue-generating service category across urban luxury salons. Hair care and styling have served as the profit pillar of the luxury-salon segment in Saudi Arabia for a host of compelling reasons. One, the hot, humid coastal climate lining Saudi Arabian shores causes chronic frizzy texture and dryness, showing a dire need for keratin smoothing, protein reconstruction, and blow-outs, the more these services are priced higher and rendered more frequently. Additionally, Vision 2030 enables women to join the workforce and scenic hair grooming to be a part of their image of executive presence; this favor has allowed many to book maintenance packages that encompass a cut, color, and scalp therapy in one go.
The Female Category Dominates the KSA Luxury Salon Market.
Based on gender, the Saudi Arabia Luxury Salon Market is bifurcated into male and female segments. Among them, the female segment dominates the market and is expected to continue doing so for the projected years. The major factors contributing to the growth of the segment include the growing beauty-conscious youth cohort and wider workforce participation (a sharply higher female labor-force participation rate, now 36 % vs. 19 % a decade ago, giving millions of women their discretionary income). More and more women in salaries procuring higher ticket size packages for color correction, keratin, and anti-ageing facial treatments. Chains like Tips & Toes capitalize on this opportunity, with 41 Gulf/KSA branches, with membership categories bundling services for hair, nails, and hammam for heavy consumers. The country is attracting 15000+ professional visitors and 400+ global brands to Riyadh, bringing all attention to salon technology updates and hence upgrade cycles in equipment and training through trade fairs. Additionally, digital-native clients look up on Instagram, Snapchat, or TikTok for "Russian" manicures or Japanese brow-lifts and reward salons that invest in Instagram-worthy interiors and on-time booking apps.
The KSA Luxury Salon market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.
Some of the major players in the market are Maison de Joelle, Dessange, N.BAR, Jean Louis David, L’Oréal Professional Salons, Etoile Salon, MOJO Beauty Salon Company, TIPS & TOES, Jacques La Coupe FZ LLC, and THE SPA AND NAIL SHOP.
Recent Developments in the KSA Luxury Salon Market
In November 2024, Tabuk’s municipality inked SR 252 million (USD 67.2 million) of agreements with the private sector for starting hospitality, entertainment, and healthcare projects, resulting in more premium real estate for first-class grooming.
In April 2025, Chaps & Co, which was started in Dubai, opened a new branch in VIA Riyadh with their cigar lounge ambiance, drinks, and shaves alongside Saint Laurent and St. Regis.
In February 2025, SENSASIA MANAGEMENT CONSULTANCIES DMCC announced their expansion into Saudi Arabia, bringing their world-class wellness expertise to a dynamic and growing market. This move aligns with the Kingdom’s focus on health, luxury, and innovation. The team aims to deliver tailored spa concepts and redefine relaxation through exceptional, unforgettable wellness experiences.
Details | |
Base year | 2024 |
Forecast period | 2025-2033 |
Growth momentum | Accelerate at a CAGR of 8.53% |
Market size 2024 | USD 440.42 Million |
Companies profiled | Maison de Joelle, Dessange, N.BAR, Jean Louis David, L’Oréal Professional Salons, Etoile Salon, MOJO Beauty Salon Company, TIPS & TOES, Jacques La Coupe FZ LLC, and THE SPA AND NAIL SHOP |
Report Scope | Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Demand and Supply Side Analysis; Competitive Landscape; Company Profiling |
Segments Covered | By Service Type; By Gender |
The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
The report briefly reviews overall industry performance at a glance.
The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.
Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
The study comprehensively covers the market across different segments.
The KSA Luxury Salon market can further be customized as per requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.
We analyzed the historical market, estimated the current market, and forecasted the future market of the KSA Luxury Salon market to assess its application. We conducted exhaustive secondary research to gather historical market data and estimate the current market size. To validate these insights, we carefully reviewed numerous findings and assumptions. Additionally, we conducted in-depth primary interviews with industry experts across the KSA Luxury Salon value chain. After validating market figures through these interviews, we used both top-down and bottom-up approaches to forecast the overall market size. We then employed market breakdown and data triangulation methods to estimate and analyze the market size of industry segments and sub-segments.
We employed the data triangulation technique to finalize the overall market estimation and derive precise statistical numbers for each segment and sub-segment of the KSA Luxury Salon market. We split the data into several segments and sub-segments by analyzing various parameters and trends, including Service Type and Gender within the KSA Luxury Salon market.
The study identifies current and future trends in the KSA Luxury Salon market, providing strategic insights for investors. It highlights market attractiveness, enabling industry participants to tap into untapped markets and gain a first-mover advantage. Other quantitative goals of the studies include:
Market Size Analysis: Assess the current and forecast market size of the KSA Luxury Salon market and its segments in terms of value (USD).
KSA Luxury Salon Market Segmentation: Segments in the study include areas of Service Type and Gender
Regulatory Framework & Value Chain Analysis: Examine the regulatory framework, value chain, customer behavior, and competitive landscape of the KSA Luxury Salon industry.
Company Profiles & Growth Strategies: Company profiles of the KSA Luxury Salon market and the growth strategies adopted by the market players to sustain in the fast-growing market.
Q1: What is the KSA Luxury Salon market’s current market size and growth potential?
The KSA Luxury Salon market was valued at USD 440.42 million in 2024 and is expected to grow at a CAGR of 8.53% from 2025 to 2033, supported by rising disposable income and lifestyle shifts, coupled with the country’s Vision 2030 and women's empowerment.
Q2: Which segment has the largest share of the KSA Luxury Salon market by Service Type?
The Hair Care & Styling segment holds the largest market share in 2024 due to personalized grooming, bridal hairstyling, and regular maintenance among affluent Saudi women.
Q3: What are the driving factors for the growth of the KSA Luxury Salon market?
Key growth factors include:
• Rising Disposable Income & Lifestyle Shifts
• Vision 2030 & Women Empowerment
• Urbanization & Premium Retail Expansion
Q4: What are the emerging technologies and trends in the KSA Luxury Salon market?
Emerging trends and technologies include:
• Tech Integration in Beauty Services
• Preference for Organic & Clean Beauty Products
Q5: What are the key challenges in the KSA Luxury Salon market?
The market faces several challenges:
• Regulatory Restrictions & Licensing Barriers
• Limited Skilled Workforce
Q6: Who are the key players in the KSA Luxury Salon market?
Leading companies in the KSA Luxury Salon market include:
• Maison de Joelle
• Dessange
• N.BAR
• Jean Louis David
• L’Oréal Professional Salons
• Etoile Salon
• MOJO Beauty Salon Company
• TIPS & TOES
• Jacques La Coupe FZ LLC
• THE SPA AND NAIL SHOP
Q7: What are the investment opportunities in the KSA Luxury Salon market?
Promising areas for investment include:
• High-end beauty and wellness services catering to affluent clients
• Premium haircare and skincare products with organic/vegan offerings
• Luxury salon franchises from international brands
• Smart salon technologies (AI skin analysis, AR hair simulation)
• Men’s grooming and VIP services for the rising demand in male aesthetics
Q8: How are regulations affecting the KSA Luxury Salon market?
Regulations are significantly influencing the market, including:
• Saudi Central Board for Accreditation of Healthcare Institutions (CBAHI) standards for hygiene and safety in beauty services
• Vision 2030-driven Saudization policies requiring salons to hire a percentage of local staff
• Halal certification requirements for cosmetics and skincare products
• Municipal licensing rules impacting salon location, size, and service offerings
• Strict gender segregation laws affecting salon operations and staffing
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