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Video Processing Platform Market

Global Video Processing Platform Market is expected to foresee significant growth. APAC to lead the growth!

Video processing consists of statistical analysis and signal processing using video filters to extract information and perform video operations. Basic video processing techniques include cropping, resizing images, adjusting brightness and contrast, and fading in and out. More complex video processing techniques, also known as computer vision technology, rely on image recognition and statistical analysis to perform tasks such as facial recognition, recognition of specific image patterns, and computer-human interaction. Further, the video processing platform offers solutions that provide video service providers with standardized capabilities and multiple monetization models. The platform also helps in combining features and models with video-on-demand multi-screen video infrastructure and televisions.

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Global video processing platform market is expected to register a CAGR of around 17% over the period of 2021-2027. Factors such as the growing need for transcoding to deliver videos to maximum users, increasing demand for high-quality video content, and the growth in security & surveillance monitoring spending are positively accentuating its market size. Moreover, the surge in demand for multiscreen video-on-demand applications coupled with the technological advancement in video processing solutions is also driving the video processing platform market demand.

Based on component, the video processing platform market is segmented into hardware, platform, and service. The platform segment grabbed a prominent share of the market in 2020. The growth of this segment can be attributed to the increasing technological advancements in various online platforms to ease the video processing methods.

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Based on application, the video processing platform market is divided into video upload and ingestion, dynamic ad insertion, video transcoding and processing, video hosting, content rendering, and others. The video hosting segment catered to an extensive share of the market in 2020 and is expected to be the prominent shareholder of the market during the forecast period. The rise in popularity of online videos over traditional methods of viewing video content and the surge in expenditure on online video advertisements by most companies drive the growth of the video hosting segment.

For a better understanding of the market adoption of video processing platforms is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea Rest of APAC), Rest of the World. North America acquired an extensive share of the video processing platform market and is expected to grow at an extensive rate mainly owing to the rising disposable income and growing digitalization coupled with increasing demand for new TV platforms, which is further contributing to the video processing platform market in the region.

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Some of the major players operating in the video processing platform market are Akamai Technologies, Imagine Communication, NVIDIA Corporation, Ateme S.A., Kaltura Inc., MediaMelon Inc., BASE Media Cloud Limited, Synamedia Ltd., SeaChange International, Qumu Corporation.

Global Video Processing Platform Market Segmentation

Market Insight, by Component

• Hardware
• Platform
• Service

Market Insight, by Application

  • Video Upload and Ingestion
  • Dynamic Ad Insertion
  • Video Transcoding and Processing
  • Video Hosting
  • Content Rendering
  • Others         

Market Insight, by Industry

• Media and Entertainment
• Banking and Financial Services
• Information and Communication Technology
• Manufacturing
• Education
• Healthcare
• Others

Market Insight, by Region

  • North America
    •  US
    •  Canada
    •  Rest of North America
  • Europe
    • Germany
    • France
    • Spain
    • UK
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Rest of the World

Top Company Profiles

  • Akamai Technologies
  • Imagine Communication
  • NVIDIA Corporation
  • Ateme S.A.
  • Kaltura Inc.
  • MediaMelon Inc.
  • BASE Media Cloud Limited
  • Synamedia Ltd.
  • SeaChange International
  • Qumu Corporation

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