Video Processing Platform Market: Current Analysis and Forecast (2021-2027)
$3999 – $7577
Emphasis on Component (Hardware, Platform, and Service); Application (Video Upload and Ingestion, Dynamic Ad Insertion, Video Transcoding and Processing, Video Hosting, Content Rendering, and Others); Industry (Media and Entertainment, Banking and Financial Services, Information and Communication Technology, Manufacturing, Education, Healthcare, and Others); and Region/Country
Detailed Analysis of COVID-19 Impact on the Video Processing Platform Market
The global video processing platform market is expected to register a CAGR of around 17% over the period of 2021-2027. The global video processing platform market is experiencing an uplift on account of the growing popularity of OTT platforms along with the increasing demand for high-quality video content. Video processing can be defined as analyzing and understanding the content of the video. It is an integral part of various technologies such as video surveillance, robotics, multimedia, etc. Moreover, the growth in security & surveillance monitoring spending followed by technological advancement in video processing solutions will positively stimulate the industry landscape. Technological advances in camera, sensor, and robotics capabilities have improved security equipment, resulting in increased use to protect homes, businesses, and public spaces. More video surveillance systems are in place to catch people involved in crime and unwanted activities. Hence, creating opportunities for the key market players of the video processing platform market. For instance, according to the United States Department of Labor, from 2015 to 2018, the number of security cameras installed in the United States increased by almost 50% from 47 Mn to 70Mn, which further increased to about 85 Mn in 2021, an increase of 21% from 2018. Furthermore, an increase in the demand for camera sensors and video processing platforms is expected to grow worldwide due to their application in surveillance and security applications. Hence creating immense opportunities for video processing solutions providers.
Akamai Technologies, Imagine Communication, NVIDIA Corporation, Ateme S.A., Kaltura Inc., MediaMelon Inc., BASE Media Cloud Limited, Synamedia Ltd., SeaChange International, Qumu Corporation are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst application, video hosting category held a prominent share in the market in 2020”
Based on application, the video processing platform market is divided into video upload and ingestion, dynamic ad insertion, video transcoding and processing, video hosting, content rendering, and others. The video hosting segment held a significant share of the market in 2020 and is expected to witness a robust CAGR during the forecast period. The increasing internet penetration rate, the growing popularity of online video content, and the increased spending on online video advertising by most companies are driving the growth of this segment. For instance, according to World Bank, 60% of the total world population was using the internet in 2020 compared to 29% in 2010. This has forced businesses to make their presence on online platforms and allure the customers through online advertising. Hence, driving the growth of the video processing platform market
“Amongst industry, media and entertainment category held a prominent share in the market in 2020”
Based on industry, the video processing platform market is classified into media and entertainment, banking and financial services, information and communication technology, manufacturing, education, healthcare, and others. Among these categories, the media and entertainment segment grabbed a prominent share of the market in 2020 and is expected to showcase robust growth during the forecast period. The growth of this segment can be attributed to the increasing TV penetration, growing digitalization, rapid advancements in media and entertainment technologies, and increasing trend for online video streaming solutions across the globe. The OTT has contributed greatly to the advancement of media and entertainment, there are several advantages of OTT platforms such as reduced cost, crisp sound and picture quality, instant playback, multi-platform service, and others.
“APAC to witness significant growth during the forecast period”
The Asia-Pacific video processing platform market is expected to witness a prominent CAGR during the forecast period. The growth of this market can be attributed to economic growth, digital transformation, increasing usage of smart devices, and high-speed internet connectivity. The APAC includes both developed countries and developing countries such as Australia, Singapore, Japan, China, India, New Zealand, and South Korea. With better technology infrastructure, significant growth is expected from developed countries in the region. Developing countries are gradually moving towards the use of video processing platforms. In addition, the highly competitive environment in the region is expected to drive the growth of video processing platforms that improve the overall ROI of media, entertainment, and educational institutions. With high growth potential and a positive economic outlook, a variety of key companies are rapidly expanding their cloud businesses in the region.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
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|1.4.||Currency used in Report|
|2.1.||Research Process of the Video Processing Platform Market|
|2.2.||Research Methodology of the Video Processing Platform Market|
|2.5.||Main Objective of the Video Processing Platform Market Study|
|5||VIDEO PROCESSING PLATFORM MARKET COVID-19 IMPACT|
|6||VIDEO PROCESSING PLATFORM MARKET REVENUE (USD BN), 2019-2027F|
|8.1.||Video Upload and Ingestion|
|8.2.||Dynamic Ad Insertion|
|8.3.||Video Transcoding and Processing|
|8.5.||Content Rendering and Others|
|9.1.||Media and Entertainment|
|9.2.||Banking and Financial Services|
|9.3.||Information and Communication Technology|
|10.1.3.||Rest of North America|
|10.2.5.||Rest of Europe|
|10.3.5.||Rest of Asia-Pacific|
|10.4.||Rest of the World|
|12||VIDEO PROCESSING PLATFORM MARKET OPPORTUNITIES|
|13||VIDEO PROCESSING PLATFORM MARKET TRENDS|
|14||LEGAL & REGULATORY FRAMEWORK|
|15.1.||Demand Side Analysis|
|15.2.||Supply Side Analysis|
|16||VALUE CHAIN ANALYSIS|
|17.1.||Porters Fiver Forces Analysis|
|17.1.1.||Bargaining Power of Buyer|
|17.1.2.||Bargaining Power of Supplier|
|17.1.3.||Intensity of Rivalry|
|17.1.4.||Threats of New Entrant|
|17.1.5.||Threat of Substitute|
|18.7.||BASE Media Cloud Limited|
Research Methodology for the Video Processing Platform Market Analysis (2021-2027)
Analyzing the historical market, estimation of the current market, and forecasting the future market of the global video processing platform market were the three major steps undertaken to create and analyze the adoption of video processing platform in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global video processing platform market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the video processing platform market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the video processing platform market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as a component, application, and industry. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the video processing platform market. Further, we conducted factor analysis using dependent and independent variables such as various components, application, and industry of the video processing platform. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the video processing platform market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global video processing platform market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the video processing platform market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global video processing platform market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global video processing platform market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of component, application, and industry in the global video processing platform market.
The main objective of the Global Video Processing Platform Market Study
The current & future market trends of the global video processing platform market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the video processing platform market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of the component, application, and industry.
- Define and analysis of the regulatory framework for the video processing platform market industry.
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the video processing platform market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and Rest of the World.
- Company profiles of the video processing platform market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry