Emphasis on Ingredient Type (Natural Ingredients and Synthetic Ingredients); Fragrance Type (Floral, Fruity, and Wood-based, Others); Distribution Channel (Online and Offline); and Region/Country
The bath bomb market was valued at ~USD 1.2 billion in 2023 and is expected to grow at a strong CAGR of around 4% during the forecast period (2024-2032). Owing to the rising demand for sustainable personal care products.
The bath bomb market has grown significantly recently, driven by increasing consumer interest in self-care, wellness, and natural beauty products. Increased consumer focus on self-care and wellness routines has boosted demand for bath bombs. Also, the growing preference for natural and organic ingredients in personal care products has influenced bath bomb formulations. Company collaborations and innovative product launches also drive the industry’s growth.
For instance, in May 2024, Lush launched a new edition collection to celebrate the launch of a new season of Netflix’s Bridgerton.
Moreover, in March 2024, Lush launched a new collection in collaboration with the Shrek collection.
For instance, in September 2022, Lush collaborated with Alice’s Arc to help amplify the messages about childhood cancer and to raise much-needed funds to invest in non-animal testing rhabdomyosarcoma research.
This section discusses the key market trends that are influencing the various segments of the bath bomb market, as identified by our team of research experts.
Offline Distribution Channel Segment Transforming Industry
The offline distribution also forms a considerable proportion of the bath bomb market, as some conventionalists have a shopaholic tendency to buy the products directly. The absence of delivery downtime makes it easier for the consumer. Some segment examples include in-store promotions, product demonstrations, sampling programs, and point-of-sale displays, among others, which help the industry’s growth. As a result, such a need and demand for bath bombs schematically illustrates that although the circle of buyers has already expanded online, a significant offline presence still exists. These levers come with advantages such as immediate purchase and personal customer attention that physical stores can provide. Regarding the benefits of offline marketing, it is also helpful for raising brand recognition, building trust, and boosting sales of bath bombs. For instance, in April 2023, U.S.-based Hairitage by Mindy McKnight, a pioneer in inclusive haircare, announced its expansion into new categories with the launch of the latest Bath & Body Collection, available exclusively at Walmart. The Bath & Body Collection includes six products in four aromatherapy scent combinations and three new ones. It utilizes a variety of essential oils to provide the ultimate scent & care experience.
Within North America, the U.S. holds a major share of the market. The region’s rapid urbanization, rising investments in the consumer goods industry, the growing consumption of personal care products owing to the rising demand for these products, innovative bath bomb manufacturing, and the presence of several market players are the major factors boosting the market’s growth in the country.
In June 2021, Canada-based Eve & Co Incorporated’s wholly owned subsidiary, Natural MedCo Ltd., shipped its first order of new cannabis-infused bath bombs, “The Optimist CBD Bath Bomb,” to retailers in Newfoundland and Labrador and Saskatchewan.
In January 2021, San Francisco equity partners acquired the natural beauty manufacturing business Smith & Vandiver Corp. California-based Smith & Vandiver Labs specializes in making effervescent products like shower tablets and bath bombs.
The bath bomb market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new type launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Lush Retail Ltd.; The Body Shop; The Village Company; Da Bomb; PDC Brands; Level Naturals; Lavender Boutique Farm; Musee Bath; LifeAround2Angels; Anjou.com.
In August 2023, Lush, in collaboration with Barbie, introduced a new collection of bath bombs.
In January 2022, Lush launched a new Valentine’s Day collection, featuring bath bombs, including a new bath bomb range, an updated, larger version of the brand’s “cult classic” Aubergine, a “groovy” Love Bug bomb.
The global bath bomb market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology Or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Bath Bomb Market Revenue (usd Bn), 2022-2032f
7. Market Segment By Ingredient Type
8. Market Insights By Fragrance Type
9. Market Insights By Distribution Channel
10. Market Insights By Region
11. Value Chain Analysis
12. Competitive Landscape
13. Company Profiled
14. Acronyms & Assumption
15. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global bath bomb market were the three major steps undertaken to create and analyze the adoption of bath bomb in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global bath bomb market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the bath bomb market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the bath bomb market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as ingredient type, fragrance type, distribution channel, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the bath bomb market. Further, we conducted factor analysis using dependent and independent variables such as ingredient type, fragrance type, distribution channel, and regions of the bath bomb market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and type launches in the bath bomb market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global bath bomb market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global bath bomb market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the ingredient type, fragrance type, distribution channel, and regions in the global bath bomb market.
The current & future market trends of the global bath bomb market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the bath bomb market's current market size and growth potential?
Q2: What are the driving factors for the growth of the bath bomb market?
Q3: Which segment has the largest share of the bath bomb market by ingredient type?
Q4: What are the emerging technologies and trends in the bath bomb market?
Q5: Which region will dominate the bath bomb market?
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November 7, 2024
