Rising Number of Local Brands and a Surge in the Working-Class Population has Propelled the Growth of the Yoga Clothing Market in the Asia Pacific Region!

The Asia Pacific market is expected to register the highest growth rate in the forecast period due to growing popularity of a healthy lifestyle among the working-class population in nations such as China and India Japan and Indonesia. Yoga clothing facilitates smoother stretches, which entices consumers to purchase. Furthermore, the implementation of numerous initiatives in countries such as China and India aimed at boosting fitness and the adoption of a healthy lifestyle is likely to expand the scope for yoga, fueling demand for yoga clothes in the near future.

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Further, the Asia Pacific Yoga Clothing Market is expected to grow at a strong CAGR of 8.8% during the forecast period (2023-2030). The growing number of local brands in Asian countries that may meet distinct customer needs has a favorable impact on market development. Furthermore, a rising number of people practicing yoga, particularly in India, are expected to have a substantial impact on the growing product demand. For instance, in January 2018, According to Hindu Business Line, Proyog, a Bangalore-based Indian firm, has revealed plans to establish a yoga apparel brand that will be manufactured, designed, and developed wholly in India.

FIG. 1 APAC Yoga Clothing Market Revenue (2020-2030)- USD Mn

Based on the product, the market is segmented into top wear and bottom wear. In 2022, the bottom wear segment dominated the global market as they are essential clothes for doing yoga practice. Furthermore, the growing number of yoga studios and health and fitness clubs around the world, as well as their promotional activities, has resulted in an increase in the number of yoga practitioners, which is expected to propel the global market ahead.

Based on end user, the market is bifurcated into women and men. The women is anticipated to grow with significant CAGR during the forecast period. This can be attributed to women’s increased interest in yoga as their knowledge of the body and attractiveness has increased. Several female celebrities, like Kim Kardashian, Cara Delevingne, Demi Moore, Madonna, Shilpa Shetty, Kareena Kapoor, and Bipasha Basu, are supporting and promoting yoga and the clothing that goes with it, which may increase the number of women who wear yoga clothes.

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Global Yoga Clothing Market Segmentation

Market Insight, by Type

· Top Wear

· Bottom Wear

Market Insights, by End User

· Men

· Women

Market Insight, by Region

· North America

o U.S.

o Canada

o Rest of North America

· Europe

o Germany

o U.K.

o France

o Spain

o Italy

o Rest of Europe

· APAC

o China

o Japan

o India

o Rest of APAC

· Rest of the World

Top Company Profiles

· Adidas AG

· PUMA SE

· Under Armour®, Inc.

· lululemon athletica

· Alo LLC

· Athleta LLC

· HANESBRANDS INC.

· RALPH LAUREN

· Outdoor Voices

· Mika Yoga Wear