Breaking Barriers: Embracing Gender-Neutrality for Inclusive Wellness Practices

• Himanshu Patni
• June 29, 2023
• BLOG, TELECOM & IT
• Gender-neutrality in wellness, Gender-neutrality in wellness Analysis, Gender-neutrality in wellness Foreacast, Gender-neutrality in wellness Growth, Gender-neutrality in wellness Outlook, Gender-neutrality in wellness Share, Gender-neutrality in wellness Size
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Gender neutrality in wellness

Gender neutralism, also known as gender neutralism or the gender-neutral movement, is the idea that politics, language, and other social institutions should avoid the gender or gender-based discriminatory role of people. This is to prevent discrimination based on the impression that there are social roles that one gender is better suited to than another. Throughout history, gender inequality has had a profound impact on many aspects of society, including marketing, toys, education, and parenting techniques.

Beauty has no gender. For years, brands have used gender as a marketing strategy rather than a core belief. Consumers are beginning to understand that good product are inherently beneficial to everyone, regardless of gender.

Over the years, consumer preferences have gradually shifted toward natural and organic products that are free from animal testing. This shift is now advanced enough to include gender-neutral beauty products.

Brands that offer gender-inclusive wellness products:

• Iyoba: A black-owned, gender-neutral skincare company, Iyoba’s line includes probiotic deodorants, handmade soaps, body butter, and hair creams. From curl enhancers to bath bombs, product descriptions are genderless. This omission is to allow everyone to seamlessly use the product without worrying about being the right gender to use a particular item. Iyoba does something special to be inclusive. is not doing anything. Rather, it’s what they don’t do that makes their product so
• Off Field: Offfield, maker of CBG fitness hydration powder, has images of both men and women on his website but doesn’t specifically focus on either. Rather than targeting a specific gender-specific market, the site focuses on products and their features. Weightlifting and bodybuilding are traditionally associated with men and cardio with women. But instead, it conveys the image of athletics in general. Off Field’s laid-back approach makes it appealing to everyone, regardless of gender, looking for ways to improve their fitness. It has become a product
• Dame: While their toys and lubes refer to body parts designed using anatomically-based terms such as vagina and vulva, the site does not have male and female sex, even in the couples section. It completely avoids mentioning women
• Haus Laboratories: Lady Gaga’s House Laboratories, a beauty brand with whimsical product names, is on a mission to encourage all customers to love themselves. , even if you buy “le Monster” matte lipstick, you’ll find models of all genders, races, and ethnicities wearing the product.

For each of her purchases, one dollar of her purchase will be donated to The Bourne Her Way Foundation, which aims to “support the mental health of young people,” co-founded by Lady Gaga and her mother

Why gender neutrality in wellness is important?

Ensuring good health for all is important. So why is this focused on women and people with women’s health issues? Because we know health issues are not gender-neutral.

Unfortunately, male bias permeates the healthcare system, scientific research, and policy-making. Lack of knowledge about bodies other than the “normal” male body is a symptom and consequence of intentional or unintentional sexism.

Market size: The wellness industry

The global health and wellness market is valued at USD 4,886.7 billion in 2022 and is projected to reach USD 7,656.7 billion by 2030, growing at a CAGR of 5.5% from 2021 to 2030.

Conclusion

In a way that’s far more important than fonts and colours on deodorant labels, we’re not quite there yet when it comes to gender equality in our society. But as the wellness industry becomes more gender-neutral, with every step we take, we are helping advance the greater cause of equality for all.

Wanting others to do well and feel good is a noble purpose. Doing work to no harm is the first step towards achieving that goal.

Self-love and self-care will never go out of style and is a must for all individuals regularly. Today’s young consumers are turning to more inclusive, ‘sustainable’ or ‘gender-neutral’ or ‘natural’ products they are attracted to.

Author: Dipanshi Singh