Emphasis on Type (Battery-operated and Re-chargeable); End User (Residential and Commercial Use); and Region/Country
The Floodlight Cameras Market was valued at USD 552 Million in 2022 and is expected to grow at a strong CAGR of around 5.6% during the forecast period (2023-2030). Owing to the rising technological advances concerning floodlight cameras.
The Floodlight Cameras Market is escalating due to several reasons including the rising cases of burglaries, rise in research & development activities, rising strategic collaborations, and increasing technological advancements. The integration of artificial intelligence with floodlight cameras is also driving the market’s growth.
According to the Office for National Statistics, in the year ending March 2023, there were 191,490 police-recorded home burglaries across England and Wales.
In April 2022, Germany-based smart home company Eve Systems launched its first outdoor camera, Eve Outdoor Cam with 1080p video, a 157-degree field of view, infrared night vision, and infrared motion detection covering 100 degrees at distances of up to 30 feet. Such product launches are driving the growth of the market during the forecast period.
This section discusses the key market trends that are influencing the various segments of the floodlight cameras market as identified by our team of research experts.
Rechargeable Floodlight Cameras Transforming Industry Standards
Rechargeable floodlight cameras are outdoor security devices equipped with built-in rechargeable batteries, offering the convenience of wireless operation without the need for direct electrical connections. These cameras combine the functionality of motion-activated floodlights with surveillance capabilities, providing features like HD video recording, night vision, two-way audio communication, and smartphone connectivity for remote monitoring. Rechargeable floodlight cameras are easy to install and can be placed in locations where wiring is impractical or unavailable. They offer flexibility and versatility while enhancing home security by deterring intruders and capturing clear footage of any suspicious activity around the property. Ongoing technological advancements further propel the growth of these devices in the market. For instance, in 2022, Arlo launched its newest security camera, the Arlo Pro 3 Floodlight Camera, which has a plate of powerful LEDs to better light the area in the camera’s field of view which can run entirely on rechargeable batteries.
North America is Expected to Grow with Significant CAGR During Forecast Period
Within North America, the U.S. holds a major share of the market. The major factors boosting the market’s growth in the country are the increasing number of burglaries, rising technological advancements, growing research and development activities, a well-established consumer goods infrastructure, and the presence of several market players.
In the U.S., 847,522 burglaries were reported to the Federal Bureau of Investigation in 2022, an increase over the number reported in 2021.
In March 2023, U.S.-based Allied Home Security launched its innovative product, an artificial intelligence-powered active deterrence floodlight camera.
The floodlight cameras market is competitive, with the presence of several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Ring LLC; Zhejiang Dahua Technology Co., Ltd.; Lorex Corporation; Kuna Systems; Anker Innovations Technology Co., Ltd; Swann; Arlo; Geeni Smarthome; LaView Eagle-Eye Technology Inc.; Wyze Labs, Inc.
In October 2022, U.S-based Roku, Inc. and Walmart launched their new suite of smart home products, including floodlight cameras to provide a broad offering of simple and affordable smart home devices.
In October 2021, U.S.-based Google Nest launched its new indoor security and floodlight cameras.
In May 2021, U.S-based Ring launched its new floodlight cam, the Floodlight Cam Wired Pro which is equipped with two 2,000-lumen LED lights, 1080p recording, and a 140-degree range for detecting motion.
In February 2021, Ezviz launched its FullHD LC1C Floodlight camera with a powerful 2000LM floodlight and 270° sensor which allows intruders to be seen from all angles.
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Analyzing the historical market, estimating the current market, and forecasting the future market of the global floodlight cameras market were the three major steps undertaken to create and analyze the adoption of floodlight cameras in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global floodlight cameras market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the floodlight cameras market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the floodlight cameras market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, end user, and region. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the floodlight cameras market. Further, we conducted factor analysis using dependent and independent variables such as type, end user, and region of the floodlight cameras market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the floodlight cameras market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global floodlight cameras market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global floodlight cameras market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type, end user, and region in the global floodlight cameras market.
The current & future market trends of the global floodlight cameras market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the current market size and growth potential of the floodlight cameras market?
Q2: What are the driving factors for the growth of the floodlight cameras market?
Q3: Which segment has the largest share of the floodlight cameras market by type?
Q4: What are the emerging technologies and trends in the floodlight cameras market?
Q5: Which region will dominate the floodlight cameras market?
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