Baby Safety Products Market: Current Analysis and Forecast (2022-2028)
$3999 – $6999
Emphasis on Product Type (Car Seats, Strollers, Monitors, Others); Distribution Channel (Online, Offline); Price Point (Mass, Economy Premium); Region/Country
The baby safety products market is expected to register a CAGR of approx. 4% over the period of 2022-2028. Providing a safe environment is an important part of taking care of your new baby. Newborns need to be safe at home and away from home. Infants under six months of age should be kept in a rear-facing child restraint when traveling in a car. The law requires that children under the age of seven, ride in an approved child restraint or booster seat. Also, provide a safe sleeping environment for your baby – this includes taking precautions to reduce the risk of sudden unexpected death in infancy (SUDI), including sudden infant death syndrome (SIDS) and fatal sleep accidents. The growing adoption of baby safety products can be attributed to the rising awareness among parents towards new-age safety products. According to the Our World In Data, 139.98 million were born in 2020. The rising fertility rate coupled with growing awareness about infant protection, increasing penetration of online platforms, increasing consumer purchasing power, and availability of customized baby safety products are some other factors responsible for market growth.
A rise in the e-commerce sector owing to the rising internet penetration is one of the key factors for the growth in the demand for baby safety products. As per the WORLD BANK, in 2019 the internet usage by the population was 89% which rise up to 91% in 2020. Moreover, the emerging working parents across countries are also a leading reason for the growing market for baby safety products. The presence of a well-established healthcare infrastructure and higher adoption of baby safety products in the country. Moreover, the presence of a vast majority of the global industry players is focusing on launching new products with advanced technology in the market to expand their product portfolio which in turn is leading to an increase in inorganic growth strategies among key industry players. For example, In March 2022, Britax Child Safety, Inc., a leading child passenger safety technology company in the United States, announced the addition of four new fashions to the Marathon ClickTight adjustable car seat. The sleek and stylish fabric designs are flame-retardant-free, machine washable, and dryable, allowing parents to get back on the road without any delay.
Britax Child Safety, Inc., Chicco, Dorel Industries Inc, Our New Baby Inc., Baby Jogger, LLC, Baby Trend, Combi USA, Inc., Cosatto Store, Graco Children’s Products Inc., and Crate and Barrel., are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst Product, the car seats category accounted for the majority share in the market in 2020”
Based on product type, the baby safety products market is segmented into car seats, strollers, monitors, and others. The car seat segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe due to the increase in traffic accidents the demand for car seats is increasing. In addition, some new features of car seats, such as an anti-repulsion bar that stabilize the seat in the event of a collision, and a foam layer with energy absorption characteristics are further attracting consumers to purchase the product. However, the monitors’ segment is also expected to grow considerably during the projected timeframe owing to the growing population of working parents.
“Among distribution channel, the offline is expected to witness highest CAGR during the forecast period”
Based on distribution channels, the market is fragmented into online and offline. In 2020, the offline segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. Key players in the baby safety products market are generating maximum revenue from offline sales. The significant growth was mainly driven by customer benefits such as pre-purchase product scanning, a large number of options available to choose from, free demonstrations, and advice from sales management to choose the best product. Offline channels include convenience stores, hypermarkets and supermarkets, and convenience stores.
“Among price point, the mass is expected to witness highest CAGR during the forecast period”
Based on price point, the market is bifurcated into mass, economy, and premium. The mass segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe with an increase in nuclear families, the parent buy product which is affordable and budget-friendly directly boosting the segment of the market. In addition, the infant death ratio is increasing demand for safety products for babies which are likely to aid the growth of the segment. However, the premium segment is also expected to grow considerably during the projected timeframe owing to the growing population of working parents and growing GDP per capita.
“North America to witness significant growth during the forecast period”
For a better understanding of the market dynamics of the baby safety products market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. North America constitutes a major market for the baby safety products market industry and generated revenue owing to the presence of well-established market players and product launches by these players to gain competitive advantage. In March 2022, Britax Child Safety, Inc., a leading child passenger safety technology company in the United States, announced the addition of four new fashions to the Marathon ClickTight adjustable car seat. The sleek and stylish fabric designs are flame-retardant-free, machine washable, and dryable, allowing parents to get back on the road without any delay.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Global baby safety products market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
You can also purchase parts of this report. Do you want to check out a section wise
|1.2||Objective of the Study|
|1.5||Currency Used in Report|
|1.6||Scope of the Global Baby Safety Products Study|
|2.1||Research Methodology for the Global Baby Safety Products Market|
|2.1.1||Main Objective of the Global Baby Safety Products Market|
|6||GLOBAL BABY SAFETY PRODUCTS MARKET REVENUE|
|10.1||NORTH AMERICA BABY SAFETY PRODUCTS MARKET|
|10.1.3||Rest of North America|
|10.2||EUROPE BABY SAFETY PRODUCTS MARKET|
|10.2.6||Rest of Europe|
|10.3||ASIA PACIFIC BABY SAFETY PRODUCTS MARKET|
|10.3.5||Rest of Asia Pacific|
|10.4||REST OF THE WORLD BABY SAFETY PRODUCTS MARKET|
|12||BABY SAFETY PRODUCTS MARKET OPPORTUNITIES|
|13||BABY SAFETY PRODUCTS MARKET TRENDS & INSIGHTS|
|14||LEGAL & REGULATORY FRAMEWORK|
|15.1||Demand Side Analysis|
|15.2||Supply Side Analysis|
|16||VALUE CHAIN ANALYSIS|
|17.1.1||Porter’s Five forces analysis|
|18.1.||Britax Child Safety, Inc.|
|18.3.||Dorel Industries Inc|
|18.4.||Our New Baby Inc.|
|18.5.||Baby Jogger, LLC|
|18.7.||Combi USA, Inc.|
|18.9.||Graco Children’s Products Inc.|
|18.10.||Crate and Barrel|
Research Methodology for the Global Baby Safety Products Market Analysis (2022-2028F)
Analyzing the historical market, estimation of the current market, and forecasting the future market of the global baby safety products market were the three major steps undertaken to create and analyze the adoption of baby safety products in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global baby safety products market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the baby safety products market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the baby safety products market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as product, distribution channel, and price point. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the baby safety products market. Further, we conducted factor analysis using dependent and independent variables such as growing awareness of infant protection and increasing sudden infant death ratio globally. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the baby safety products market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global baby safety products market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the baby safety products market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global baby safety products market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global baby safety products market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of products, distribution channels, and price points in the global baby safety products market.
The main objective of the Global Baby Safety Products Market Study
The current & future market trends of global baby safety products market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the baby safety products market in terms of Value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of product, distribution channel, and price points.
- Define and analysis of the regulatory framework for the baby safety products market industry.
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the baby safety products market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and Rest of the world.
- Company profiles of the baby safety products market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry