Back Massager Market: Current Analysis and Forecast (2022-2028)


Emphasis on Type (Electromagnetic Massager, Infrared Massager, Vibration Massager, and Others); Application (Health Care, Eliminate Fatigue and Others); and Region/Country

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Research Methodology

Report Description

Back Massager Market
Back Massager Market


Global Back Massager Market is expected to grow at a significant rate of around 7.4% during the forecast period 2022-2028. A few of the major factors contributing to the market growth are an increase in work-related stress and the need for stress-relieving solutions and a rising preference for personal care. Further, a few of the technological trends likely to impact the back massager market growth in the coming years are increasing demand due to online distribution channels, an upsurging number of people with back problems, and new product launches with innovative designs. NAIPO is one of the leading companies offering lightweight back massager chairs and devices.

Wahl Clipper Corporation, Liba USA, NAIPO, Body Back Company, HoMedics Canada, Conair LLC, Brookstone, JSB Wellness, HEALTHMATEFOREVER and Human Touch are some of the key players operating in the back massager market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst type, electromagnetic massager category is anticipated to witness higher CAGR during the forecast period”

Based on type, the market is segmented into electromagnetic massager, infrared massager, vibration massager, and others. Electromagnetic massager category is anticipated to witness higher CAGR during the forecast period, i.e., 2022-2028. Electromagnetic Massager help relieve stress & pain from different muscles in the body. This massager emits low frequency pulse (EPS/EMS) technology to promote blood circulation and relax different muscle in the body.

“Amongst application, the health care segment to hold a significant share in the market in 2020”

Based on application, the market is divided into health care, eliminate fatigue, and others. Health Care segment is accounting for a considerable market share of the back massager market in 2020. Fatigue refers to feeling overtired, with low energy and a strong desire to sleep that interferes with normal daily activities. Further, back massagers help to overcome fatigue and provide relaxation to the body.

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“North America to hold a significant share in the back massager market”

North America led the market with the highest revenue/market share in 2020. This is due to the presence of a large number of market players in the region, such as Liba USA, NAIPO, HoMedics Canada etc. Adding to this, increased spending on health and fitness is also anticipated to propel the market growth in this region.

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  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional and country-level analysis of the industry.

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1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Back Massager Market
2.2.Research Methodology of the Back Massager Market
2.3.Respondent Profile  
7.1.Electromagnetic Massager
7.2.Infrared Massager
7.3.Vibration Massager
8.1.Health Care
8.2.Eliminate Fatigue
9.1.North America  
 9.1.3.Rest of North America
 9.2.6.Rest of Europe
 9.3.4.Rest of Asia-Pacific
9.4.Rest of World 
10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis
13.1.Demand Side Analysis
13.2.Supply Side Analysis
15.1.Competitive Landscape
 15.1.1.Porters Fiver Forces Analysis
16.1.Wahl Clipper Corporation
16.2.Liba USA 
16.4.Body Back Company
16.5.HoMedics Canada
16.6.Conair LLC 
16.8.JSB Wellness
16.10.Human Touch

Research Methodology

Research Methodology for the Back Massager Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global back massager market were the three major steps undertaken to create and analyze the adoption of the back massager in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global back massager market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:


Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the back massager market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the back massager market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

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Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the back massager market. Further, we conducted factor analysis using dependent and independent variables such as type and application of back massager. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the back massager market across the globe.

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Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global back massager market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the back massager across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global back massager market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Back Massager Market
Back Massager Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global back massager market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type and application in the global back massager market.

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The main objective of the Global Back Massager Market Study

The current & future market trends of the global back massager market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the back massager market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of the type and application.
  • Define and analysis of the regulatory framework for the back massager
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the back massager market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the back massager market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
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