Detox Drinks Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product Type (Water, Juice, Smoothies, Tea/Coffee, Others); Distribution Channel (Store-Based, Non-Store-Based); Packaging Type (Bottles, Pouches & Sachets, Others); Origin (Conventional and Organic) and Region & Country









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Research Methodology

Report Description

Detox Drinks Market
Detox Drinks Market


Detox Drinks Market generated revenue of ~US$ 1,097.9 million in 2020 and is expected to grow at a CAGR of more than 9% during the forecast period (2021-2027). Detox drinks help in removing the harmful toxins which can negatively impact cells and organs of the human body. These drinks are prepared by blending various fruits, vegetables, and herbs that naturally cleanse the body from within and help in reducing some extra kilos. The health benefits associated with Detoxification are one of the key drivers of the global detox drinks market. Furthermore, the rising demand for a high scale of volume in the beverage industry across the globe drives the growth of the market. The consumption of soft drinks, such as colas and flavored sodas, is reducing globally as they have high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine which can cause negative effects on the human body. Owing to this, many consumers are shifting from carbonated drinks to healthy beverages.

The rise in demand for healthy beverages owing to the increase in the global burden of people suffering from chronic diseases including cancer, heart diseases, and diabetes has inclined people to adopt a healthy lifestyle which will further drive the global market of detox drinks. For instance, according to the centers for disease control and prevention, 6 out of 10 people have a chronic disease and 4 out 10 adults have two or more. Amongst 133 million Americans, 45% of the population of America has at least one chronic disease. Furthermore, chronic diseases are responsible for 7 out of every 10 deaths, killing more than 1.7 million Americans each year.


The prevalence of Obesity and Overweight is rising dramatically across the globe and has nearly tripled since 1975, according to WHO. Obesity is among one of the leading causes of death worldwide as obese people are prone to many serious health conditions and illnesses. For instance, as per CDC, more than 900,000 adult COVID-19 hospitalizations occurred in the United States between the beginning of the pandemic and November 18, 2020. Models estimate that 271,800 (30.2%) of these hospitalizations were attributed to obesity. Given the facts, many people are wanting to lose weight and are participating in various weight management programs focusing on detoxification. These factors have increased the worldwide demand for detox drinks owing to their ability to cleanse the body naturally and improving the metabolism of the body. Furthermore, consumption of detox drinks improves digestion as it serves as a laxative and provides various healthy nutrients to the digestive system which is further fueling the growth of the detox drinks market.

Another factor contributing to the growth of the global detox drinks market is advancement in medical technology and the surging cost of medical treatments. From drugs to surgeries, to other medical procedures, nothing costs less than a few lakhs. For instance, In India, the average cost for cancer treatment is 10 lakhs. In addition to this, 1-3.5 lakhs is the average cost for angioplasty procedures in India. Owing to these factors, the medicinal benefits associated with detoxifying drinks coupled with the increase in the number of health-conscious people all over the world is augmenting the growth of the global detox drinks market.

Health consumption expenditures per capita,2019 (U.S. dollars)

Detox Drinks Market 2
Detox Drinks Market 2

Jus By Julie, Suja Life, LLC, Project Juice, Terranova Synergistic Nutrition, Akiva Superfoods, Raw Generation, Pukka Herbs, Hain Celestial, Dr Stuarts, Unilever are some of the prominent players operating in the global detox drinks market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with innovative products.

Insights Presented in the Report

“Amongst Product Type, Water segment holds the major share”

Based on the product type, the market is fragmented into water, juice, tea or coffee, and smoothies. The water segment dominated the market with a share of XX% in 2020 owing to the ease of availability and a wide variety of detox water. In addition to this, water can also be consumed regularly as a part of the everyday regime. However, significant growth is expected in the juice segment over the projected timeframe due to the increasing demand for natural and healthy juices.


“Amongst Distribution Channel, Non-Store based segment is anticipated to grow at the highest CAGR during the analyzed period”

Further based on distribution channels, the market is fragmented into store-based and non-store-based. The store-based segment is holding the major share in the market owing to the surge in the sale of healthy beverages in supermarkets & convenience stores. However, the non-store-based segment is expected to grow during the forecast period due to the increase in penetration of e-commerce in the food & beverage retail sector. For instance, according to research conducted by Food Industry Association (FMI) and NielsenIQ, in 2021, Online sales of packaged food and beverages can reach up to $109 billion.

“Amongst Packaging Type, Bottles segment holds the major share”

Based on the packaging type, the market is fragmented into bottles, pouches & sachets, and others. The bottle segment grabbed the major market share and is expected to maintain its dominance during the forecast period as it one of the most convenient and cost-effective forms of packaging for detox drinks.

“Amongst Origin, Conventional segment holds the major share”

Based on Origin, the market is fragmented into Conventional and Organic. Conventional farming techniques using fertilizers and pesticides providing quick and efficient results are accountable for the major shareholder of the conventional segment, in terms of revenue. However, the organic segment is anticipated to experience commendable growth in the upcoming years due to the shift in preferences of consumers for organic food & beverages.

“North America signifies one of the largest markets of detox drinks market”

For a better understanding of the market dynamics of the detox drinks market, a detailed analysis was conducted for different regions across the globe including North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of APAC), Rest of World. North America dominated the market and generated revenue of USD XX billion in 2020 owing to the fast-paced modern lifestyle and high-income levels of the consumers in the region have led to a rise in the demand for detoxifying drinks. Most of the companies in the food industry are introducing new flavors to cater to the middle-income group which helps to boost the growth of the detox drinks market.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

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Detox Drinks Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1Market Definitions
1.2Objective of the Study
1.4Stake Holders
1.5Currency Used in Report
1.6Scope of the Detox Drinks Market Study


2.1Research Methodology for the Detox Drinks Market
 2.1.1Main Objective of the Detox Drinks Market


8.3Tea or Coffee


9.2Non-Store Based


10.2Pouches & Sachets




 12.1.1United States
 12.1.3Rest of North America
 12.2.2United Kingdom
 12.2.6Rest of Europe
 12.3.4Rest of Asia Pacific


13.1Market Drivers
13.2Market Challenges
13.3Impact Analysis


17.1Demand Side Analysis
17.2Supply Side Analysis 
 17.2.1Top Product Launches
 17.2.2Top Business Partnerships
 17.2.3Top Business Expansions, Investments and Divestitures
 17.2.4Top Merger and Acquisitions


19.1Porter’s Five Forces Analysis
 19.1.1Bargaining power of Supplier
 19.1.2Bargaining power of Buyer
 19.1.3Industry Rivalry
 19.1.4Availability of Substitute
 19.1.5Threat of new Entrants
19.2Competitive Landscape
 19.2.1Detox Drinks Market Share, By Company, 2020


20.1Jus By Julie
20.2Suja Life, LLC
20.3Project Juice
20.4Terranova Synergistic Nutrition
20.5Akiva Superfoods
20.6Raw Generation
20.7Pukka Herbs
20.8Hain Celestial
20.9Dr Stuarts 



Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Global Detox Drinks Market were the three major steps undertaken to create and analyze the demand of detox drinks for different applications across major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the detox drinks sector. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the detox drinks market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the detox drinks market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments for major regions. Major segments included in the report are product type, distribution channel, packaging type, and origin. Further country-level analyses were conducted to evaluate the overall demand of detox drinks in every region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of detox drinks. Further, we conducted factor analysis using dependent and independent variables such as increasing chronic disease incidence and growing geriatric population. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the detox drinks industry across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the detox drinks market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Seek More Details About Research Methodology

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e. top-down approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (USD) and the adoption rate of detox drinks across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the detox drinks market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the detox drinks market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type, distribution channel, packaging type, and origin of the detox drinks market.

Main Objective of the Detox Drinks Market Study

The current & future market trends of detox drinks were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of detox drinks in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product type, distribution channel, packaging type, and origin
  • Define and analysis of the regulatory framework for the detox drinks industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the detox drinks market for the major region
  • Major regions studied in the report include North America (the United States and Canada), Europe (Germany, France, Italy, Spain, and United Kingdom), Asia-Pacific (China, Japan and India), and the Rest of the World
  • Company profiles of the detox drinks market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

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