Electronic Shelf Label (ESL) Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product Type (Full-Graphic E-Paper, Segmented E-Paper, Liquid Crystal Displays); Component (Displays, Batteries, Transceivers, Microprocessors, Others); Communication (Radio Frequency, Infrared, Near-field Communication, Others.); Display Size (Less than 3 inches, 3 to 7 inches, 7 to 10 inches, More than 10 inches) and Region/Country

Detailed Analysis of COVID-19 Impact on the Electronic Shelf Label (ESL) Market







Report ID:



  Get a Free Sample
Report Description
Table of content
Research Methodology

Report Description

Electronic Shelf Label 2
Electronic Shelf Label 2


A growth in the retail sector coupled with the surging number of hypermarkets/supermarkets is leading to the growing demand for electronic shelf life.  Retail organizations equip themselves with the best strategies and latest technologies to get ahead in the pricing war. Yet, so far, few retailers have capitalized on the advantages offered them by leveraging data-driven price optimization coupled with electronic shelf labels (ESLs).  electronic shelf labels will help retailers become better prepared for today and better positioned for tomorrow. When a retailer leverages ESLs to remove the manual limitation, they can realize a much faster ROI and substantially higher profit potential – up to 33% more profit value potential.

Electronic Shelf Labels (ESLs) are on the rise in retail due to IoT expansion. Traditional ESL deployment is expensive. It uses wireless, and additional ESL networks that require separate maintenance systems. As per Huawei, ESL Lowers the Total Cost of Operation (TCO) by 30% and reduces Operations and Maintenance (O&M) costs by combining Wi-Fi and RFID into one converged network. Dynamic adjustment and updating improve inventory management and pricing accuracy.

The Global Electronic Shelf Label (ESL) market is expected to register a CAGR of around 20% over the period of 2021-2027. The emerging retail sector and growing automation are some of the prominent factors contributing to the market growth. Emerging industry 4.0 in across the globe for automation and smart management is expected to accelerate the global shelf label market.  Changing customer preferences toward online retail have resulted in increased competition among brick & mortar retailers, supporting the adoption of ESL for enhancing customer experience and increasing sales revenue. Retailers, such as discounters, department stores, specialty stores, and convenience stores, have increased their reliance on ESL technology.

Further, the rising need for increasing in-store operational efficiency in retail stores is positively impacting the market demand. The implementation of an electronic shelf label system allows retailers to save time and actively guide customers in the store. ESL system helps store chains in dynamic and strategic price management and automatically updates price display. With retailers focusing on improving consumers’ shopping experience, the demand for ESL to keep pace with product inventory and ensure the right merchandise will increase.

SES-imagotag, Pricer, E Ink Holdings, Displaydata, M2Communication, Samsung Display Solutions, Diebold Nixdorf, Opticon Sensors Europe, Teraoka Seiko, NZ Electronic Shelf Labelling LLC, etc., are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.


Insights Presented in the Report

“Amongst product type, full graphic e-paper category accounted for the majority share in the market in 2020”

Based on the product type, the market is fragmented into full-graphic e-paper, segmented e-paper, and liquid crystal displays.  The full graphic e-paper segment grabbed the major market share in 2020. growing e-commerce sector adopting advanced technologies at distribution facilities to streamline operations and timely dispatch of items to ensure customer satisfaction

“Amongst components, display segment is expected to witness highest CAGR during the forecast period”

Based on the component, the market is fragmented into displays, batteries, transceivers, microprocessors, and others. The display segment grabbed a significant market share in 2020.  The wide availability of players offering the display at a reasonable price is leading to the growth of the market

“North America to witness significant growth during the forecast period”

For a better understanding of the market adoption of the Electronic Shelf Label (ESL) market, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. The Europe region grabbed the major market for the Electronic Shelf Label (ESL) Market industry in 2020. However, the Asia Pacific region would witness a considerable CAGR during the forthcoming years.


Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

The Global Electronic Shelf Label (ESL) market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

You can also purchase parts of this report. Do you want to check out a section wise price list?

1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report


2.1.Research Process of Electronic Shelf Label (ESL)
2.2.Research Methodology of Electronic Shelf Label (ESL) 
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of Electronic Shelf Label (ESL) Study










7.1.Full-grpahic e-paper
7.2.Segmented e-paper
7.3.Liquid Crystal Displays




9.1.Radio Frequency
9.3.Near-field Communication


10.1.Less than 3 inches
10.2.3 to 7 inches
10.3.7 to 10 inches
10.4.More than 10 inches




12.1.North America Electronic Shelf Label (ESL) Market
 12.1.1.United States
 12.1.3.Rest of North America
12.2.Europe Electronic Shelf Label (ESL) Market
 12.2.1.United Kingdom
 12.2.6.Rest of Europe
12.3.Asia Pacific Electronic Shelf Label (ESL) Market
 12.3.5.Rest of Asia Pacific
12.4.Rest of World Electronic Shelf Label (ESL) Market


13.1.Market Drivers
13.2.Market Challenges
13.3.Impact Analysis








17.1.Demand Side Analysis
17.2.Supply Side Analysis 
 17.2.1.Top Product Launches
 17.2.2.Top Business Partnerships
 17.2.3.Top Business Expansions, Investments and Divestitures
 17.2.4.Top Merger and Acquisitions




19.1.Competitive Landscape
 19.1.1.Company Shares, By Revenue


20.3.E Ink Holdings
20.6.Samsung Display Solutions
20.7.Diebold Nixdorf
20.8.Opticon Sensors Europe
20.9.Teraoka Seiko
20.10.NZ Electronic Shelf Labelling LLC

Research Methodology

Research Methodology for the Global Electronic Shelf Label (ESL) Market Analysis (2021-2027)

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global Electronic Shelf Label (ESL) market were the three major steps undertaken to create and analyze the adoption of Electronic Shelf Label (ESL) in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Electronic Shelf Label (ESL) market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Seek More Details About Research Methodology

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Electronic Shelf Label (ESL) market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Electronic Shelf Label (ESL) market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report are product type, component, communication, display size, and end-user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Electronic Shelf Label (ESL) market. Further, we conducted factor analysis using dependent and independent variables such as the growing retail sector, adoption of digital technologies in retail, etc., A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Electronic Shelf Label (ESL) market sector across the globe.


Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Electronic Shelf Label (ESL) market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the Electronic Shelf Label (ESL) market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global Electronic Shelf Label (ESL) market in terms of solutions offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Electronic Shelf Label 1
Electronic Shelf Label 1


Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Electronic Shelf Label (ESL) market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of service type and end-use in the global Electronic Shelf Label (ESL) market.

The main objective of the Global Electronic Shelf Label (ESL) Market Study

The current & future market trends of the global Electronic Shelf Label (ESL) market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the Electronic Shelf Label (ESL) market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include product type, component, communication, display size, and end-user
  • Define and analysis of the regulatory framework for the Electronic Shelf Label (ESL) market industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the Electronic Shelf Label (ESL) market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the world.
  • Company profiles of the Electronic Shelf Label (ESL) market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise price list?