Kegs Market: Current Analysis and Forecast (2021-2027)


Emphasis on Material Type (Plastic, Tin, Stainless Steel); Capacity (Up to 20 Litre, 20 Litre to 40 Litre, 40 Litre to 60 Litre, Above 60 Litre); Distribution Channel (Supermarket/Hypermarket, Commercial Liquor Store, Others); End-User (Alcoholic Beverages, Non- Alcoholic Beverages, Cooking Oil, Chemicals, Others.); Region/Country









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Research Methodology

Report Description

Kegs Market 2
Kegs Market 2

The Global Kegs is Expected to Display an Elevated CAGR of ~5% over the forecast period (2021-2027)

The rapidly growing population coupled with the rise in disposable income across the globe is leading to the increase in consumption of different types of beverages and are also creating demand for kegs. Amongst all types of beverages, alcoholic beverages are one of the 2nd most common beverages that are consumed by people globally. Furthermore, the demand for alcoholic beverages, soft drinks, juices, etc., is also escalating owing to the easy availability of the product and a surge in tourism.

Also, Moreover, the promulgating demand for non-alcoholic beverages such as juices, energy drinks, etc., owing to the rising consumer awareness about the nutrient’s insufficiency due to improper food consumption, an emerging number of malnutrition suffered people, etc. is leading to the growth in the demand for the kegs. As per a study by Oregon State University, about 75% of the US population (ages ≥1 year) do not consume the recommended intake of fruit, and more than 80% do not consume the recommended intake of vegetables. In addition, nearly 10% of the U.S. population has nutrition deficiencies, due to which the demand for kegs is on the rise.

Moreover, emerging cooking oil consumption is also promulgating demand for the kes, globally. As per the Soybean Processors Association of India, the global production of Soyabean reached 58.36 million metric tons in 2019-2020. Moreover, the production is expected to reach 62.24 million metric tons by 2021-2022. China is the biggest producer with 16.39 million metric tons in 2019-2020. The growing awareness about the benefits of the application of soyabean oil such as High smoke point, Rich in heart-healthy fat, supporting bone health, Containing omega-3 fatty acids, and Promoting skin health are acting as the growth catalyst to the growing demand.

Household Disposable Income Net, Annual Growth Rate (%), By Selected Countries, 2017 – 2019

Kegs Market 3
Kegs Market 3

Ardagh Group S.A, Petainer UK Holdings Ltd., Blefa GmbH, Schaefer Container, Systems, The Metal Drum Company, Julius Kleemann GmbH & Co KG, THIELMANN – The Container Company, American Keg Company, NDL Keg Inc., Shinhan Industrial Co, Ltd, etc., are some of the prominent players operating in the Kegs market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.

Insights Presented in the Report

“Amongst material type, stainless steel segment holds the major share”

Based on material, the market is fragmented into Plastic, Tin, and Stainless Steel. The stainless-steel segment grabbed the major market share and dominated the market in 2020. Moreover, the market of this segment would reach USD XX Mn by 2027. The demand for the stainless/steel segment kegs is emerging owing to the growing consumer preference for alcoholic and non-alcoholic beers. Also, the availability of small size, differently designed kegs in stainless steel material is leading to the growth of the market.

“Amongst capacity, 20-40 liters segment to grab considerable market share”

Based on capacity, the market is fragmented into Up to 20 Litre, 20 Litre to 40 Litre, 40 Litre to 60 Litre and Above 60 Litre.  The 20 liters to 40-liter segment grabbed XX% market share in 2020. Moreover, the market of this segment would reach USD XX Mn by 2027 owing to the emerging on account of the increasing number of breweries, bars, and cafes across the globe. There are 62,647 Bars & Nightclubs businesses in the US as of Jan 2022. However, up to 2- liter segment would witness a considerable CAGR during the forthcoming years as well owing o the trending bar setup at home among millenniums.

“Amongst distribution channel, Supermarket/Hypermarket segment to grab considerable market share”

Based on the distribution channel, the market is fragmented into Supermarket/Hypermarket, Commercial Liquor Store, and Others. The hypermarkets/ supermarkets segment grabbed XX% market share and captured USD XX Mn market in 2020. However, the commercial liquor store segment would witness the robust CAGR during the forthcoming years

“Amongst end-user, alcoholic beverages segment to grab considerable market share”

Based on the end-user. The market is fragmented into Alcoholic Beverages, Non- Alcoholic Beverages, Cooking Oil, Chemicals, and Others. The alcoholic beverage segment grabbed the major market share and dominated the market in 2020. Moreover, the market of this segment would reach USD XX Mn by 2027.

“Europe represents one of the largest markets of Kegs market”

For a better understanding of the market dynamics of the Kegs market, a detailed analysis was conducted for different regions across the globe including North America, Europe, Asia Pacific, and the Rest of the world. Europe dominated the market and generated the leading revenue share in 2020 owing to rising disposable income and consumption of alcoholic beverages. Also, the availability of Kegs providers in abundance is acting as a growth catalyst to the market growth.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report


2.1.Research Process of the Kegs Market
2.2.Research Methodology of the Kegs Market
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the Kegs Market Study










7.3.Stainless Steel 


8.1.Up to 20 Litre
8.2.20 Litre to 40 Litre
8.3.40 Litre to 60 Litre
8.4.Above 60 Litre


9.2.Commercial Liquor Store


10.1.Alcoholic Beverages
10.2.Non- Alcoholic Beverages
10.3.Cooking Oil


11.1.North America Kegs Market 
 11.1.1.United States
 11.1.3.Rest of North America
11.2.Europe Kegs Market 
 11.2.1.United Kingdom
 11.2.6.Rest of Europe
11.3.Asia Pacific Kegs Market
 11.3.5.South Korea
 11.3.6.Rest of Asia Pacific
11.4.Rest of World Kegs Market 


12.1.Market Drivers
12.2.Market Challenges
12.3.Impact Analysis








16.1.Demand Side Analysis
16.2.Supply Side Analysis
 16.2.1.Top Product Launches
 16.2.2.Top Business Partnerships
 16.2.3.Top Business Expansions, Investments and Divestitures
 16.2.4.Top Merger and Acquisitions


18.1.Competitive Landscape
 18.1.1.Company Shares, By Revenue


19.1.Ardagh Group S.A
19.2.Petainer UK Holdings Ltd.
19.3.Blefa GmbH
19.4.Schaefer Container Systems
19.5.The Metal Drum Company
19.6.Julius Kleemann GmbH & Co KG
19.7.THIELMANN – The Container Company
19.8.American Keg Company
19.9.NDL Keg Inc.
19.10.Shinhan Industrial Co, Ltd.



Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Kegs Market were the three major steps undertaken to create and analyze the demand for Kegs across major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Kegs market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/ bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the Kegs through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Kegs market, we conducted a detailed secondary analysis to gather historical market insights and share for material type, capacity, distribution type, and end-user for major regions. Major segments included in the report are material type and capacity. Further region and country-level analyses were conducted to evaluate the overall adoption of Kegs across the globe.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of Kegs. Further, we conducted factor analysis using dependent and independent variables such as the rising disposable income, surging consumption of alcoholic beverages, etc., A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the Kegs industry across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Kegs market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e. bottom-up/ top-down approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of Kegs across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Kegs market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Kegs Market 1
Kegs Market 1 

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the Kegs market. Data was split into several segments sub-segments post studying various parameters and trends in the areas of material type, capacity, distribution channel, and end-user of the Kegs market.

Main Objective of the Kegs Market Study

The current & future market trends of Kegs were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of Kegs in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of material type, capacity, distribution channel and end-user
  • Define and analysis of the regulatory framework for the Kegs industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the Kegs market for the major countries
  • The major region studied in the report includes North America, Europe, Asia- Pacific, and the Rest of the World.
  • Company profiles of the Kegs market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry