Licensed Sports Merchandise Market: Current Analysis and Forecast (2022-2028)

Report Description

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The global licensed sports merchandise market is expected to grow at a significant rate of around 5% during the forecast period 2022-2028. Sports merchandise are the items that are related to any sports or sports club. The increasing popularity of sports events among people along with the rising number of sports clubs are important factors promoting the growth of licensed sports merchandise. Furthermore, the rising number of domestic and international tournaments along with the increasing demand for durable clothing during sports practice also catalyze the market growth the licensed sports merchandise.

Adidas AG, Columbia Sportswear, Dick’s Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, and Sports Direct International Plc. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Product type, apparel & footwear category to witness higher CAGR during the forecast period”

Based on the Product type, the market has been categorized into apparel & footwear, accessories & gifts, toys & games, and others.  The apparel & footwear category is expected to witness a higher CAGR during the forecast period. The demand for sports apparel from the people to show their support to their teams along with the increasing usage of the apparel and footwear during training are the prominent factors for the market growth of the licensed sports merchandise market.

“Amongst Distribution channel, online stores to hold a significant share in the market in 2020”

Based on the distribution channel, the market has been categorized into online stores and offline stores. Among these, online stores to hold a significant share of the market in 2020. The rising demand for fast delivery and emergence of the quick commerce platforms is attributed to the segmental growth of online stores. Furthermore, sports clubs also take their business to the online channel to extend their reach to the people and fans.

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“North America to hold a significant share in the market”

For a better understanding of the market adoption of the licensed sports merchandise industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. In 2020, North America held a significant share of the global licensed sports merchandise market. This is mainly attributed to the presence of major sports clubs and an increasing number of sports events in the region. Furthermore, the presence of better sports infrastructure due to which the athletes perform better in sports is attributed to the growth of people’s interest in sports activity.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

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Research Methodology

Research Methodology for the Licensed Sports Merchandise Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global licensed sports merchandise market were the three major steps undertaken to create and analyze the adoption of licensed sports merchandise in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Licensed Sports Merchandise market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

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Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the licensed sports merchandise market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the licensed sports merchandise market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as segment type and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the licensed sports merchandise market. Further, we conducted factor analysis using dependent and independent variables such as product type and distribution channel of licensed sports merchandise. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the licensed sports merchandise market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global licensed sports merchandise market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

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• The industry’s market size, in terms of revenue (USD) and the adoption rate of the licensed sports merchandise market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global licensed sports merchandise market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global licensed sports merchandise market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type and distribution channel in the global licensed sports merchandise market.

The main objective of the Global Licensed Sports Merchandise Market Study

The current & future market trends of the global licensed sports merchandise market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

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• Analyze the current and forecast market size of the licensed sports merchandise market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of product type and distribution.
• Define and analysis of the regulatory framework for the licensed sports merchandise industry.
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the licensed sports merchandise market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
• Company profiles of the Licensed Sports Merchandise market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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