Matcha Powder Market: Current Analysis and Forecast (2021-2027)


Emphasis on Grade (Classic, Ceremonial, and Culinary); Application (Regular Tea, Matcha Beverages, Food, Personal Care); Production Technology (Steamed, Pan-Fried); and Region & Country









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Research Methodology

Report Description

Matcha Powder Market was valued at US$ 3.5 billion in 2020 and is expected to grow at a CAGR of 9% over the forecast period (2021-2027). Matcha powder is green-colored and vibrant tea produced from shade-grown high-grade tea leaves. The health benefits associated with matcha are one of the key drivers for the growth of the matcha powder market. Furthermore, the increasing scope of application of matcha powder in the food & beverage industry as well as in the personal care & cosmetics industry is another factor contributing towards the growth of the matcha powder market. Apart from this, the high content of antioxidants, vitamins, minerals, and amino acids are also boosting the global matcha powder market. The estimated ORAC value of matcha is nearly 1,573 units per gram, the highest as compared to other fruits and vegetables. In addition to this, matcha has 137 times more antioxidants than other teas making it one of the healthy beverages.


The rise in demand for healthy beverages owing to the increase in the global burden of people suffering from chronic diseases including cancer, heart diseases, and diabetes has inclined people to adopt a healthy lifestyle will drive the global market of matcha powder. According to the centers for disease control and prevention, 6 out of 10 people have a chronic disease and 4 out 10 adults have two or more. Amongst 133 million Americans, 45% of the population of America has at least one chronic disease. Furthermore, chronic diseases are responsible for 7 out of every 10 deaths, killing more than 1.7 million Americans each year.

Green tea is gaining popularity all over the world due to the associated nutritional benefits. The worldwide annual consumption of green tea is estimated to be 600,000 tons. Major green tea consumption nations are China and Japan. However, only a small proportion of people drink green tea in Europe, United States, Africa. Amongst other teas, the popularity of green tea is increasing, accounting for 15% of U.S. consumption owing to its high nutrition value.

Global adoption of a healthy lifestyle has driven the increase in the import of green tea worldwide. For instance, China had spent heavily in Fair Trade and other certifications to become the U.S.’s top tea trading partner accounting for 44% of U.S. green tea imports. According to the world’s top exports, the volume of green tea imports during the first 10 months in 2019 totaled 9.8% of green tea imports and reached US$ 10 million annually owing to the increasing popularity of matcha. Furthermore, China also accounts for 44% of U.S. green tea imports.

Worldwide Import of Green tea (in metric tons)

AOI seicha, Aiya America Inc., DoMatcha, Nestle, Unilever, ITO en, Marushichi seicha, ShaoXing Royal tea, Yanoen, and MaruKyu Koyamaen are some of the prominent players operating in the global matcha powder market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with innovative products.

Insights Presented in the Report

“Amongst Grade, Classic segment holds the major share”

Based on the grade, the market is fragmented into Classic, Ceremonial, and Culinary. The Classic segment dominated the market with a share of XX% in 2020 and is expected to maintain its dominance during the forecast period owing to the easy blending properties and astringent flavor making it suitable for smoothies and other wide range of food & beverages.

“Amongst application, Regular Drinking tea segment is anticipated to grow at the highest CAGR during the analyzed period”

Further based on application, the market is fragmented into regular tea, matcha beverages, food, and personal care. As per the World Green tea association, consumption of green tea across the world is nearly 600,000 tons of green tea which accounts for about 1/5 of the total consumption of all other different types of tea.

Amongst Production technology, the Steamed technology segment holds the major share”

Based on the production technology, the market is fragmented into steamed and pan-fried production technology. China and Japan are the primary producers of green tea, where it is a celebrated beverage. Japanese teas are usually processed by steamed production technology. However, the pan-fried method is commonly found in the process of Chinese teas. Steamed technology is the preferred method for matcha powder production as steaming the leaves retains more nutrition.

“Asia-Pacific signifies one of the largest markets of Matcha Powder Market”

For a better understanding of the market dynamics of the Cancer Immunotherapy market, a detailed analysis was conducted for different regions across the globe including North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of APAC), Rest of World has been conducted. Asia-Pacific dominated the market and generated revenue of USD XX million in 2020 owing to the highest no. of green tea consumers in East Asia. China is the largest green tea-drinking nation followed by japan. Chinese people consume nearly 50% of the total green tea consumption worldwide.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

Customization Options:

Matcha Powder Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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  1.1Market Definitions
  1.2Objective of the Study
  1.4Stake Holders
  1.5Currency Used in Report
  1.6Scope of the Matcha Powder Market Study


  2.1Research Methodology for the Matcha Powder Market
   2.1.1Main Objective of the Matcha Powder Market




  7.1Regular Tea
  7.2Matcha Beverages
  7.4Personal Care


   8.1.1United States
   8.1.3Rest of North America
   8.2.3United Kingdom
   8.2.6Rest of Europe
   8.3.5Rest of Asia Pacific
  9.1Market Drivers
  9.2Market Challenges
  9.3Impact Analysis
  10.1Demand Side Analysis
  10.2Supply Side Analysis
   10.2.1Top Product Launches
   10.2.2Top Business Partnerships
   10.2.3Top Merger & Acquisitions
   10.2.4Top Business Expansions and Investments
  15.1AOI seicha
  15.2Aiya America Inc.
  15.6ITO en 
  15.7Marushichi seicha
  15.8ShaoXing Royal tea
  15.10MaruKyu Koyamaen

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Global Matcha Powder Market were the three major steps undertaken to create and analyze the adoption of matcha powder for different applications across major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the matcha powder sector. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the matcha powder through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the matcha powder market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments for major regions. Major segments included in the report are grade, application, and production technology. Further country-level analyses were conducted to evaluate the overall adoption of matcha powder in every region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of matcha powder. Further, we conducted factor analysis using dependent and independent variables such as increasing chronic disease incidence and growing geriatric population. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the Matcha Powder industry across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the matcha powder market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e. top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (USD) and the adoption rate of matcha powder across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the matcha powder market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions


Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the matcha powder market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of grade, application, and production technology of the matcha powder market.

Main Objective of the Matcha Powder Market Study

The current & future market trends of matcha powder were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of matcha powder in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of grade, application, and production technology
  • Define and analysis of the regulatory framework for the matcha powder industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the matcha powder market for the major region
  • Major regions studied in the report include North America (the United States and Canada), Europe (Germany, France, Italy, Spain, and United Kingdom), Asia-Pacific (China, Japan, India and Australia), and the Rest of the World
  • Company profiles of the Matcha Powder market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry