Middle East Digital Out-of-Home (DOOH) Market: Current Analysis and Forecast (2023-2030)

Report Description

The Middle East Digital Out of Home (DOOH) market was valued at USD 342.57 Million in 2022 and is expected to grow at a strong CAGR of around 13.65% during the forecast period (2023-2030) owing to the rising GDP and consumer spending drive the growth of the market. According to the latest data from the International Monetary Fund, in 2023, GDP, and current prices are USD 3.53 thousand billion. Adding to this, economic growth in the region fuels higher advertising budgets that drive demand for impactful DOOH solutions. Moreover, the growth of tourism and focus on mega-events like Expo 2025 Dubai create massive captive audiences for targeted DOOH advertising. According to UN Tourism in 2023, there will be around 87 million of arrivals of tourists annually which is a 7% share of total arrivals. As per the World Travel & Tourism Council, in 2023, the Middle Eastern Travel and tourism sector should grow by 27.1% this year, slightly behind the global average of 30.7%. Furthermore, the emergence of experiential retail environments creates demand for innovative DOOH applications in malls and stores.

Some of the major players operating in JCDecaux, ELAN, EyeMedia, Hills Advertising L.L.C., Elevision Media LLC, HYPERMEDIA, BackLite Media, Viola Communications, ENG WORLDWIDE, and Dooha Media. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst products, the transit is expected to grow with a significant CAGR during the forecast period (2023-2030).”

Based on product, the market is segmented into billboards, street furniture, transit, and others. The transit is expected to grow with a significant CAGR during the forecast period (2023-2030). The use of digital displays and advertising screens at fuel stations, particularly those located along transit routes. The Middle East, known for its booming transportation and oil industries, has witnessed significant growth in this sector. Moreover, Metros, buses, and airports in major cities such as Doha, Dubai, and Jeddah integrate digital screens to deliver targeted advertisements to commuters. The captive audience within transit systems allows advertisers to tailor messages based on specific locations and demographics.

“Amongst end-users, Real Estate held a dominant share of the market in 2022.”

By end user, the digital out-of-home (DOOH) market has been classified into retail, real estate, financial services, government, automotive, and others. Real Estate held a significant share of the market in 2022. With the surge in urbanization and infrastructure development, digital screens and displays have become integral components of real estate marketing. Moreover, high-profile property launches, upscale developments, and smart city projects leverage DOOH to showcase architectural renderings, amenities, and lifestyle offerings.

“UAE leads the growth of the market.”

The Digital Out of Home (DOOH) market in UAE has witnessed significant growth of the market during the forecast period (2023-2030). The growth of DOOH in the UAE is fueled by factors such as the tourism industry which attracts a global audience and the country’s commitment to innovation. Adding to this, Dubai has become a showcase for cutting-edge digital displays that create unique opportunities for advertisers that drive the growth of the market. The UAE’s investment in 5G infrastructure further enhances connectivity, allowing advertisers to deliver high-quality and real-time content to captivate audiences.

Middle East Digital Out of Home (DOOH) Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The Middle East Digital Out of Home (DOOH) market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Frequently Asked Questions (FAQ)

Research Methodology

Research Methodology for the Middle East Digital Out of Home (DOOH) Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the Middle East Digital Out of Home (DOOH) market were the three major steps undertaken to create and analyze the adoption of the Middle East Digital Out of Home (DOOH) in major countries. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Middle East Digital Out of Home (DOOH) market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Middle East Digital Out of Home (DOOH) market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Middle East Digital Out of Home (DOOH) market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & and sub-segments for major regions. Major segments are included in the report as product, application, and end-user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Middle East Digital Out of Home (DOOH) market. Further, we conducted factor analysis using dependent and independent variables such as product, application, and end-user of the Middle East Digital Out of Home (DOOH) market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Middle East Digital Out of Home (DOOH) market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Middle East Digital Out of Home (DOOH) market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the Middle East Digital Out of Home (DOOH) market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the Middle East Digital Out of Home (DOOH) market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Key Stakeholders of Digital Out of Home (DOOH) Market in the Middle East Region

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the Middle East Digital Out of Home (DOOH) market. The data was split into several segments & and sub-segments post studying various parameters and trends in the areas of the product, application, and end-user of the Middle East Digital Out of Home (DOOH) market.

The main objective of the Middle East Digital Out of Home (DOOH) Market Study

The current & future market trends of the Middle East Digital Out of Home (DOOH) market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional and country level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Middle East Digital Out of Home (DOOH) market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the product, application, and end-user
• Define and analysis of the regulatory framework for the Middle East Digital Out of Home (DOOH) industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the Middle East Digital Out of Home (DOOH) market for the major region
• Major countries of regions studied in the report include Saudi Arabia, UAE, Egypt, Kuwait, and the Rest of Middle East
• Company profiles of the Middle East Digital Out of Home (DOOH) market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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