Mobile Value-Added Services Market: Current Analysis and Forecast (2022-2030)

Report Description

The Mobile Value-Added Services Market is expected to grow at a steady rate of around 15% owing to the rising number of smartphone and tablet users and advancements in the telecom industry. Mobile Value-Added Services are additional services provided by mobile network operators (MNOs) to enhance the user experience and increase revenue. These services include SMS alerts, mobile banking, music and video downloads, games, and mobile advertising. VAS can also include location-based services such as navigation and advertising based on a user’s location. These services can be offered on a subscription basis or charged per use. VAS offers a considerable revenue opportunity for MNOs as users are willing to pay for the convenience and added value these services provide. They also provide a competitive advantage for MNOs in a crowded market. Moreover, the increasing number of smartphone and tablet users, higher use of mobile applications and mobile web, and increased return on marketing expenditure are some of the most prominent factors driving the growth of the market. Further on, factors such as the rapidly increasing internet penetration rate and growing internet population are also contributing to the growth of the market. For instance, according to the International Telecommunication Union, the global internet population stood at 4.9 billion in 2021 and this number increased to 5.3 billion in 2022.

Some of the major players operating in the market include Apple Inc.; Vodafone Group Plc; SAMSUNG ELECTRONICS CO., LTD; Reliance Industries Limited; Huawei Technologies Co., Ltd.; OnMobile Global Limited; AT&T; Airtel India; Google; and Verizon. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst solution, the short messaging service held a significant share of the market in 2021”

Based on solution, the market is segmented into short messaging service, multimedia messaging service, location-based services, mobile advertising, and others. The short messaging service segment held a prominent share of the market in 2021 and is expected to grow at a prominent CAGR during the forecasted period owing to the cost-effectiveness and wider reach of short messaging services. Further, the rise of smartphones and mobile internet also contributed to the growth of this segment.

“Amongst industry, the banking & financial services segment to grow at a substantial CAGR during the forecast period”

On the basis of industry, the market is categorized into banking & financial services, media & entertainment, healthcare, information & communication technology, and others. Among these, the banking & financial services segment is expected to grow at a robust CAGR during the forecast period. The growth of this segment can be attributed to the convenience, accessibility, affordability, and security that it offers to both customers and banks.

“Asia-Pacific to lead the growth”

Asia-Pacific is expected to grow at a robust CAGR during the forecast period. A large and growing population, rising incomes, the adoption of digital technologies, and a young and tech-savvy consumer base are some of the most prominent factors driving the growth of the market. Further on, Asia-Pacific is known as a highly competitive mobile market with multiple players competing for market share. This leads to the development of innovative business models, pricing strategies, and service offerings that further contribute to market growth.

Mobile Value-Added Services Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global mobile value-added services market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Mobile Value-Added Services Market Analysis (2022-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global mobile value-added services market were the three major steps undertaken to create and analyze the adoption of mobile value-added services in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global mobile value-added services market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the mobile value-added services market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

after obtaining the historical market size of the mobile value-added services market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as solution and industry. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the mobile value-added services market. Further, we conducted factor analysis using dependent and independent variables such as solution and industry of the mobile value-added services market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the mobile value-added services market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global mobile value-added services market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the mobile value-added services market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global mobile value-added services market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global mobile value-added services market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the solution and industry in the global mobile value-added services market.

The main objective of the Global Mobile Value-Added Services Market Study

The current & future market trends of the global mobile value-added services market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the mobile value-added services market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the solution and industry
• Define and analysis of the regulatory framework for the mobile value-added services industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the mobile value-added services market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the mobile value-added services market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team