Online Laundry Service Market: Current Analysis and Forecast (2022-2028)


Emphasis on Service (Laundry Care, Dry Clean, Duvet Clean); Application (Residential and Commercial); Region/Country







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Report Description
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Research Methodology

Report Description

Online Laundry Service Market 2
Online Laundry Service Market 2

The global online laundry service market is expected to grow at a significant rate of 28% during the forecast period. The online laundry service market has grown significantly over the years as the appearance has become a vital part of every person’s life and providing laundry service to people in need can prove to be an effective way of doing business. These laundry services can be made accessible to the public with the help of a user-friendly application. A mobile application is something that provides an interface between the service provider and the customer, and it can be built on several platforms, including android and iOS.

Moreover, various factors such as the hectic lifestyle of the consumers, growing demand for clean and fragrance-based clothes coupled with the use of environment-friendly chemicals has become more popular, and laundry-based business is working on sustainable procedures that are complying with government rules and regulations. Therefore, these factors are accentuating the market size of the online laundry service market.

DhobiLite; CLEANLY, Inc.; FlyCleaners; Laundrapp Ltd; Zipjet Ltd; Rinse, Inc.; Mulberrys Garment Care; Laundryheap Ltd.; WASHMEN; and IHATEIRONING.

Insights Presented in the Report

“Amongst service, dry-cleaning category to hold substantial share during the forecast period”

Based on the service, the online laundry service market is segmented into laundry care, dry cleaning, and duvet clean. The dry-cleaning segment caters substantial share of the market. It is mainly owing to the launch of new fabrics and garments that require dry cleaning as well as eco-friendly solvents which in turn is accentuating the demand for online laundry service. Moreover, laundry care also captured a significant share owing to the shifting trend toward clean homes and clothes and the growing importance of good health among consumers are factors driving the segment.

“Amongst application, residential segment to hold a considerable share in the market in 2020”

Based on the application, the online laundry service market is bifurcated into residential and commercial. The residential segment caters considerable share of the market. The changing working lifestyle and hectic schedule is escalating the demand for online laundry service coupled with an elderly population who are not able to do their basic chores and generally opt for laundry services escalating the residential segment share in the market. In addition, the commercial segment also accounts for a substantial share of the online laundry service market. The wide range of laundry services required by hotels, restaurants, hospitals, and other businesses are also driving the market size of online laundry services.

“North America to hold a significant share in the market”

North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly attributed to the expanding population of health-conscious consumers coupled with increasing consumer income is positively influencing the expenditure on laundry care in the United States is escalating the market size of online laundry services in the region as well.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

The global Online laundry service market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.Market Definitions
1.2.Main Objective


2.1.Research Process of the Online Laundry Service Market
2.2.Research Methodology of the Online Laundry Service Market
2.3.Respondent Profile










7.1.Laundry Care
7.2.Dry Clean 
7.3.Duvet Clean




9.1.North America   
 9.1.3.Rest of North America
 9.2.6.Rest of Europe
 9.3.4.Rest of Asia-Pacific
9.4.Rest of the World  


10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis






13.1.Demand Side Analysis
13.2.Supply Side Analysis




15.1.Competitive Landscape
 15.1.1.Porters Fiver Forces Analysis


16.2.CLEANLY, Inc.
16.4.Laundrapp Ltd
16.5.Zipjet Ltd 
16.6.Rinse, Inc. 
16.7.Mulberrys Garment Care
16.8.Laundryheap Ltd.




Research Methodology

Research Methodology for the Online Laundry Service Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global online laundry service market were the three major steps undertaken to create and analyze the adoption of online laundry service in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global online laundry service market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Online laundry service market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Online laundry service market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as service, and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Online laundry service market. Further, we conducted factor analysis using dependent and independent variables such as various service, and applications. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Online laundry service market sector across the globe. 

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global online laundry service market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the Online laundry service market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global Online laundry service market in terms of the product offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Online Laundry Service Market 1
Online Laundry Service Market 1

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Online laundry service market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of service, and application in the global online laundry service market.

The main objective of the Global Online Laundry Service Market Study

The current & future market trends of the global online laundry service market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the Online laundry service market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of type of service, and application.
  • Define and analysis of the regulatory framework for the Online laundry service
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the Online laundry service market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the Online laundry service market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

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