Webcam Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product (USB and Wireless); Technology (Analog and Digital); Distribution Channel (Online and Offline); End User (Security and surveillance, Entertainment, Video Conferencing, Live events, Visual Marketing, Others); Region/Country







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Report Description
Table of content
Research Methodology

Report Description

Webcam Market
Webcam Market


Webcam Market is expected to grow at a CAGR of around 12% over the forecast period (2021-2027). The Webcam market is primarily driven by factors such as increasing demand for real-time monitoring devices and rising adoption of unmanned aerial vehicles (UAVs) for security and surveillance, and growing adoption of webcams for video conferencing, visual marketing, live events, and entertainment.

The growing use of webcams for video consultation and remote patient monitoring by telehealth services has increased webcams penetration in the healthcare sector. In addition, these cameras allow real-time or store-and-forward telehealth communication. Webcams used for visual marketing can generate more interaction between a brand and its customers. Visual marketing allows photographs, videos, illustrations, infographics, logos, and signs to communicate with customers via webcam and is often more enticing to customers. These advantages offered are expected to further increase the growth of webcams market size.

Some of the major players operating in the market include Sony Corporation, Intel Corporation, Microsoft Corporation, Koninklijke Philips N.V., Cisco Systems, Inc., Canon, Inc., Xiaomi Corporation, Lenovo Group Limited, Logitech International S.A., Razer, Inc., etc. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.


Insights Presented in the Report

“Amongst Product, USB segment dominated the market in 2020”

Based on Product, the market is segmented into USB & Wireless. Of the different Product segments, the USB webcam segment dominated the webcam market. This is due to its compatibility with multi-platform computers such as Mac, Linux, and Windows. In addition, as they have larger casings that allow heat to disband easily, these devices are less susceptible to overheating.

“Amongst Technology, Digital segment dominated the market in 2020.”

Based on Technology, the market is segmented into Digital and Analog. Of the different Product segments, the Digital segment dominated the webcam market. Webcams are video cameras used to capture real-time images or videos in the form of analog or digital signals. Present-day products are technologically advanced and they offer better streaming quality, resolution, frame rate, built-in microphones, and noise cancellation, among others. Owing to the vast advancements, webcams are being increasingly deployed in numerous applications including video conferencing, live streaming, and real-time monitoring.

“Amongst Distribution Channel, Offline holds significant market share in 2020.”

Based on Distribution Channel, the market is segmented into Offline and Online. Of the different distribution channel, the Offline segment dominated the webcam market. However, the buying preference of the target audience is rapidly shifting toward e-commerce shopping due to benefits like heavy discounts, availability of a variety of products, and faster delivery services. Easy product exchanges or returns are also attracting consumers to e-commerce platforms for purchasing webcams.


“Amongst End user, Live events holds significant market share in 2020.”

Based on End User, the Webcam market is segmented into Security & surveillance, Entertainment, Video conferencing, Live events, Visual marketing & Others. The growing use of webcams in commercial areas such as enterprises, retail stores, restaurants, and hotels has increased the market share of the security and surveillance segment. These areas deploy webcams for real-time surveillance of inventories, IT-server rooms, and cash-counters for offering protection from data theft, vandalism, and intrusion attempts.

 “North America represents as the largest market.”

For a better understanding of the market adoption of Webcam, the market is analyzed for the countries such as North America (US, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia- Pacific), & Rest of World. North America dominated the market in 2020.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional & country-level analysis of the industry

Customization Options:

Webcam Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.   Market Definitions
1.2.   Limitation
1.3.   Stake Holders
1.4.   Currency used in Report
2.1.   Research Process of the Webcam Market
2.2.   Research Methodology of the Webcam Market
2.3.   Forecasting Method
2.4.   Respondent Profile
2.5.   Main Objective of the Webcam Market Study




6.       WEBCAM MARKET REVENUE, 2019-2027F
7.1.   USB
7.2.   Wireless
8.1.   Analog
8.2.   Digital
9.1.   Online
9.2.   Offline
10.1.   Security & surveillance
10.2.   Entertainment
10.3.   Video conferencing
10.4.   Live events
10.5.   Visual marketing
10.6.   Others
11.1.1.    United States
11.1.2.    Canada
11.1.3.    Rest of North America
11.2.1.    Germany
11.2.2.    France
11.2.3.    United Kingdom
11.2.4.    Italy
11.2.5.    Spain
11.2.6.    Rest of Europe
11.3.1.    China
11.3.2.    Japan
11.3.3.    India
11.3.4.    South Korea
11.3.5.    Rest of Asia Pacific
12.1.   Market Drivers
12.2.   Market Challenges
12.3.   Impact Analysis
19.1.Sony Corporation 
19.2.Intel Corporation 
19.3.Microsoft Corporation 
19.4. Koninklijke Philips N.V. 
19.5.Cisco Systems, Inc. 
19.6. Canon, Inc. 
19.7. Xiaomi Corporation 
19.8. Lenovo Group Limited 
19.9. Logitech International S.A. 
19.10.Razer, Inc. 



Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future of the Webcam Market were the three major steps undertaken to create and analyze the adoption of Webcam across various regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted, with industry experts across the value chain of the industry. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below.

Seek More Details About Research Methodology

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the Webcam through company internal sources such as annual report & financial statements, investor presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Webcam, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report are by product, technology, application, and by end-user. Further regional & country-level analyses were conducted to evaluate the overall adoption of the Webcam Market in the global context.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size. Further, we conducted factor analysis using dependent and independent variables such as increasing demand for real-time monitoring devices and rising adoption of unmanned aerial vehicles (UAVs) for security and surveillance, and growing adoption of webcams for video conferencing, visual marketing, live events, and entertainment. Historical trends and their year-on-year impact on the market size and share was analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Market, and market shares of the segments and company. All the required percentage split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.


Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast to 2027 for different segments and subsegments across the major regions globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Webcam Market in terms of products & services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major countries. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Webcam Market
Webcam Market


Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the Webcam Market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product, technology, application, and end-users for the major country/region globally.

The main objective of the Webcam Market Study

The current & future market trends of Webcam were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a regional & country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of Webcam in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include of product, technology, distribution channel and end user
  • Analyze the current and forecast market size of the Webcam for the major regions & countries
  • Major regions studied in the report include North America (United States, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe), Asia Pacific (China, Japan, India, Australia, Rest of Asia- Pacific), and Rest of World
  • Company profiles of the Webcam Market players and the growth strategies adopted by them to sustain in the fast-growing market
  • Deep dive regional & country level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?