A2P SMS Market: Current Analysis and Forecast (2022-2028)
Emphasis on Application (Customer Relationship Management Services, Inquiry-Related Services, Interactive Services, Promotional Campaigns, and Pushed Content Services); Deployment (On-Premises and Cloud); SMS Traffic (National and International); Industry Vertical (BFSI, healthcare, Media & Entertainment, Retail & E-Commerce, Travel & Tourism, and Others) Region/Country.
The global A2P SMS Market is expected to grow at a significant rate of around 5% during the forecast period 2022-2028.
Any sort of traffic in which a person is receiving messages from an application is known as A2P messaging. Marketing messages, appointment reminders, chatbots or virtual assistants, notifications, and one-time passwords (OTPs) or PIN numbers are just a few examples of A2P messaging. A2P SMS can be utilized by end users in a variety of technical contexts, including customer support, activation and authentication processes for online services, and the delivery of time-sensitive warnings, critical warnings, automatic booking confirmations, banking notifications, loyalty programs, marketing notifications, and SMS-based two-factor authentication are a few examples of A2P SMS that are often used.
The growing adoption of A2P messaging is mainly attributed to its growing demand for A2P messaging in various industries around the world. Moreover, the growing mobile phone penetration coupled with the growing literacy rate is expected to stimulate market growth during the analysis time period. Furthermore, the growth of the retail and eCommerce industry is also expected to drive the market during the forecast period. For instance, according to Shopify, the global e-commerce market is expected to reach USD 5.7 trillion in the year 2022.
TWILIO INC, Dialogue Communications Public Relations Indonesia, Infobip ltd, Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Genesys, and VONAGE are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst application, customer relationship management category to hold a significant share in the market in 2020”
Based on application, the market is categorized into customer relationship management services, inquiry-related services, interactive services, promotional campaigns, and pushed content services. Customer relationship management is expected to gain the largest share of the market in 2021. Through transmitting A2P message services, customer relationship managers enable assigning and managing customer relationships, which in turn increases revenue. End-user messaging enables the use of an expansion of the customer base for all apps and services. The end-user is given access to purchase tracking, survey participation, voucher redemption, video viewing, and a link to a PDF or email announcing a new launch. A2P is used by CRM services to create two-way communication and offer the choice to Opt-Out.
A2P SMS Market Report Coverage
“Amongst deployment, the cloud to witness robust CAGR during the forecast period”
On the basis of deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to grow with a significant CAGR during the forecast period. The growth of the segment is mainly attributed to its various benefits such as cost-effectiveness, and better security. Moreover, the application that is deployed on the cloud is accessible from anywhere.
“APAC to hold a significant share in the market”
APAC is anticipated to grow at a substantial CAGR during the forecast period. The growth in the region is mainly owed to the growing demand for A2P messaging services in various applications, such as customer relationship management, promotional campaigns, etc. Furthermore, the growing rate of industries is also expected to significantly influence the market growth during the forecast period. Moreover, the growing mobile phone penetration in the region especially in countries such as India and China, and their large population is expected to drive the market during the forecast period.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global A2P SMS market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the A2P SMS Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global A2P SMS market were the three major steps undertaken to create and analyze the adoption of A2P SMSs in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global A2P SMS market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the A2P SMS market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the A2P SMS market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as application, deployment, SMS traffic, and industry vertical. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the A2P SMS market. Further, we conducted factor analysis using dependent and independent variables such as application, deployment, SMS traffic, and industry vertical of A2P SMS. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the A2P SMS market sector across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global A2P SMS market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the A2P SMS market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global A2P SMS market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global A2P SMS market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of application, deployment, SMS traffic, and industry vertical in the global A2P SMS market.
The main objective of the Global A2P SMS Market Study
The current & future market trends of the global A2P SMS market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the A2P SMS market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of application, deployment, SMS traffic, and industry vertical.
- Define and analysis of the regulatory framework for the A2P SMS
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the A2P SMS market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
- Company profiles of the A2P SMS market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
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