Author: Vikas Kumar
11 January 2023
Sexual wellness is defined as using items like sex toys, contraceptives, lubricants, delay sprays, pregnancy testing kits, and vaginal sexual wellness products that can help a person attain sexual health, which is defined as their physical, mental, and sexual well-being. Additionally, items that increase sexual pleasure, protect against STDs, and lower the risk of unintended pregnancy are included as sexual wellness products.
The Sexual Wellness Market is expected to grow at a steady rate of around 5.6% during the forecast period (2022-2028). During the projected period, the market expansion is anticipated to be aided by millennials’ growing sexual preferences and increased awareness of goods that promote sexual well-being. Young couples are increasingly turning to health goods like sex toys, delay sprays, and sex enhancement pills since factors including hectic schedules, stress, frustration, medication, age disorders, and hormonal concerns are predicted to lower people’s sexual stamina. For instance, in March 2021, PLBY Group, Inc. spent USD 25 million to buy a TLA acquisition firm that sold sex toys through a subsidiary.
For a detailed analysis of the Global Sexual Wellness Market browse through– https://univdatos.com/report/sexual-wellness-market/
Based on product, the market is segmented into sex toys, condoms, sexual lubricants, lingerie, and others. The sex toys category is to witness a significant CAGR during the forecast period. Sex toys increase sexual pleasure while also assisting in the reduction of STDs. These gadgets can be used both with and without a partner and rising public awareness of sex toys will continue to support industry expansion. For instance, in September 2020, FUN FACTORY GmbH launched SUNDAZE. And is the first toy from the brand-new category PULSE VIBE.
On the basis of sales channels, the market is categorized into wholesalers/distributors, online retailers, specialty stores, supermarkets/ hypermarkets, and others. Among these, online retailers to hold a significant share of the market in 2020. This is mainly due to the increasing internet penetration and wide product portfolio available on e-commerce platforms. The anonymity of product delivery, especially when it comes to sex toys, is an added benefit for customers who choose to purchase online rather than in brick-and-mortar stores.
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For a better understanding of the market adoption of the Sexual wellness industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the growing awareness of sexually transmitted diseases on the continent. Moreover, increasing online sales of sexual wellness products are likely to reshape the growth trajectory of the market in the region.
Some of the major players operating in the market include Reckitt Benckiser Group PLC, Kessel Medintim GmbH, Church and Dwight Co., Inc., Hot Octopuss Limited, TENGA Co., Ltd., Karex Berhad, Bijoux Indiscrets. Adam & Eve Stores. California Exotic Novelties, LLC, Doc Johnson Enterprises.
Global Sexual Wellness Market Segmentation
Market Insight, by Product
• Sex Toys
• Condoms• Sexual Lubricants• Lingerie• OthersMarket Insight, by Sales Channel
Market Insight, by Region
Top Company Profiles
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