Middle East Media and Entertainment Market: Current Analysis and Forecast (2024-2032)

Report Description

Middle East Media and Entertainment Market Size & Forecast

The Middle East Media and Entertainment market was valued at approximately USD 40 Billion in 2023 and is expected to grow at a robust CAGR of around 8% during the forecast period (2024-2032) owing to the rapid advancement of technology and internet penetration.

Middle East Media and Entertainment Market Analysis

Media and entertainment is a wide category of industries and processes involved in the production, dissemination, and consumption of content to inform, entertain, or otherwise engage target audiences. There is television, film, music, digital, video game content, social media, etc. This sector can be considered as one of cultural importance and as the source of important information. This industry has emerged and is rapidly growing in the Middle East region due to stimulating key factors such as technology, demand, and investment in local and regional content.

To unlock the potential growth, companies in the Middle East’s media and entertainment sector are targeting the following strategies: creating localized content and focusing on audience preferences, collaborating with other streaming services from all over the world to gain new markets, and implementing artificial intelligence and virtual reality in new programs. Moreover, they have been exploiting the growing market of influencers and using social media for their frequent promo campaigns, which is more appealing to youth audiences.

Middle East Media and Entertainment Market Trends

This section discusses the key market trends influencing the Middle East Media and Entertainment segments as identified by our research experts.

Movies Transforming Industry

The movie segment among the media and entertainment industry producers in Middle Eastern countries has continued to record an increase both in local and international productions. Film festivals and initiatives like the Red Sea International Film Festival funded by the Saudi Arabian government are spending a lot of money to promote filmmakers from their region and filmmakers from across the world. This focus on cinema not only contributes to the cultural narrative but also drives the economy through employment opportunities and tourist attractions. Further, through streaming platforms, the availability of a broad spectrum of films to the audience is extended, and the attractiveness and intensiveness of film consumption are improved. Therefore, the movie segment holds central upon the changing of its entertainment theme, encouraging creativity, and promoting the growth of every industry within the region.

Saudi Arabia Market in 2023

Saudi Arabia is a growth influencer in the media and entertainment industry in the Middle East region mainly because of Vision 2030 which was developed to support cultural and entertainment-related activities. The government has heavily invested in theatre, cinema, and performance spaces and has staged large events such as the Red Sea International Film Festival to bring people and talent from inside and outside the region. Moreover, the country looks forward to collaborating with international media outlets and funding domestic content based on Saudi Arabian culture and norms. This strategic focus on upgrading the entertainment sector is capturing the interest and capital of the international community of media & entertainment evolution across the Middle East region.

Middle East Media and Entertainment Industry Overview

Middle East Media and Entertainment is competitive, with several Middle East and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are MBC Group, OSN, Dubai Holding, Abu Dhabi Media Network, beIN MEDIA GROUP, Dubai Media, QuduratMedia.com, CMT Technologies, LLC, Rotana, Integral Media.

Middle East Media and Entertainment Market News

• For instance, in May 2024, Intigral, the media arm of stc Group, signed an agreement with Beyond ONE, a digital services provider and TMT-sector (technology, media, telecommunications) investment and operations company. This collaboration marks a significant milestone in Intigral’s expansion efforts and paves the way for growth across the MENA region.

Middle East Media and Entertainment Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

Middle East Media and Entertainment can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs; hence, feel free to connect with us to get a report that completely suits your requirements.

Frequently Asked Questions (FAQ)

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team

Research Methodology

Research Methodology for the Middle East Media and Entertainment Market Analysis (2022-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the Middle East Media and Entertainment market were the three major steps undertaken to create and analyze the adoption of Middle East Media and Entertainment in major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, numerous findings and assumptions were taken into consideration to validate these insights. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Middle East Media and Entertainment market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the Middle East Media and Entertainment market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of Middle East Media and Entertainment, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as product type, and country. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Middle East Media and Entertainment market. Further, we conducted factor analysis using dependent and independent variables such as Product Type, source, class, and Middle East Media and Entertainment regions. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Middle East Media and Entertainment market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above three steps, we arrived at the current market size, key players in the Middle East Media and Entertainment market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of Middle East Media and Entertainment across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the Middle East Media and Entertainment in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs), including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of Middle East Media and Entertainment. Data was split into several segments and sub-segments after studying various parameters and trends in the product type, and country of the Middle East Media and Entertainment market.

The main objective of the Middle East Media and Entertainment Market Study

The current & future market trends of the Middle East Media and Entertainment were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Middle East Media and Entertainment market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of product type and country.
• Define and analyze the regulatory framework for the Middle East Media and Entertainment
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the Middle East Media and Entertainment market for the major regions.
• Major regions studied in the report include North Middle East, West Middle East, South Middle East, and East Middle East
• Company profiles of the Middle East Media and Entertainment market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team