Emphasis on Format Type (Search Marketing, Email Marketing, Social Media Marketing, Content Marketing, Others); Programming Type (Programmatic Type, Non- Programmatic Type); by Platform (Desktop, Mobile) and Region & Country
CPG Digital Marketing Market was valued at ~US$ 28 billion in 2020 and is expected to grow at a CAGR of ~8% over the forecast period (2021-2027). Digital marketing has turned out to be a practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile applications, affiliate programs and websites to show advertisements and messages to audiences. The marketing industry has been an integral part of the global economy. A growing level of awareness for specific products and services among consumers via different types of advertising has helped in boosting sales and encouraging increased domestic consumption and export. Regulations have a legitimate role to play in every market economy and it becomes imperative to know and understand what these are and how they differ from one another and from ‘best practice’ norms. In a global economy where advertising is usually relied upon to open acceptance and create demand for one country’s products in another is, the diversity of advertising /marketing regulations can potentially prevent the progress of such efforts. Cost-efficient, better exposure, time efficiency, social currency and brand building are some of the major benefits digital marketing. However, with the coronavirus pandemic leading to a significant economic slowdown, it has also impacted the Digital Marketing industry. For instance, search ad spending in China declined between 7% and 12.4% in H1 2020. Among various service industries, advertising receives a maximum share of regulation which can be attributed to several factors. For instance, economies maintain legitimate objectives of preventing false or deceptive information, or of protecting public morals, or of ensuring ethical business competition, to cite a few. The marketing / advertising industry has also, historically, relied on newspapers, televisions, and other media outlets whose activities, including advertising, may be subject to some form of government or industry regulations.
Trends Emerged in Digital Marketing Sector Amid COVID-19
Top-Rated Digital Marketing Techniques, %, 2018
Insights Presented in the Report
“Search marketing was the most preferred digital marketing technique among the CPG companies, accounting for 43.3% share in 2019.”
Based on format, the CPG Digital Marketing market is bifurcated into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing and Others marketing technique. It has been observed owing to ease of use, low budget way to reach the right audience has driven the preference for search marketing among the marketers. However, content marketing technique is expected to witness CAGR growth of 12.87% during the analyzed period.
“Programmatic digital marketing dominated the market with 78% share.”
Based on programming type, the CPG Digital Marketing market is bifurcated into programmatic and non-programmatic type. It has been observed that programmatic digital marketing technique held maximum share owing to greater transparency, ability to tackle ad frauds effectively and enhanced targeting capabilities. The market is anticipated to reach US$ 48.8 billion by 2027.
“Mobile digital marketing dominated the CPG digital marketing market and is expected to maintain its dominance throughout the forecast period.”
Based on the platform, the market is classified into desktop and mobile applications. In 2019, the mobile digital marketing was valued at US$ 16.27 billion. Increasing smartphone penetration, launch of user-friendly online shopping apps and booming internet scope has contributed towards the rising share of mobile phones during the analyzed period.
“North America dominated the CPG digital marketing market, generating revenue of US$ 12.01 billion in 2019.”
For a better understanding of the CPG Digital Marketing demand trend, a detailed analysis was conducted for the major region/country including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the maximum share in the CPG Digital Marketing market in 2019. With the United States witnessing the marked shift in dynamics over the last decade due to surge in CPG Digital Marketing accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market.
Top 10 Competitive Players
Some of the major players operating in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed emergence of several digital marketing players in the local market in different countries.
Reasons to buy this report:
Customization Options:
The global CPG Digital marketing Market can further be customized as per the requirements. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology Or Assumption
3. Industry Performance
4. Executive Summary
5. Legal Framework In Cpg Digital Marketing Arena
6. Covid-19 Impact
7. Market Insights By Format
8. Market Insights By Programming Type
9. Market Insights By Platform
10. Market Insights By Region
11. Demand And Supply Side Analysis
12. Value Chain Cpg Digital Marketing
13. Market Overview
14. Competitive Scenario
15. 15 Top Company Profiles
16. Disclaimer
Analyzing historical availability, estimation of the current and forecasting the future demand for CPG Digital Marketing technique across the globe have been performed in the three major steps undertaken to create and analyze the availability and demand of Digital Marketing technique in the CPG industry. Exhaustive secondary research was conducted to collect the historical numbers and estimate the current demand. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the media & entertainment sector. Post assumption and validation of the numbers through primary interviews, we employed a bottom-up approach to forecast the complete market size of CPG Digital Marketing. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the availability of CPG Digital Marketing technique across the major regions through various sources such as government statements, press releases, journals, news & articles, government publications, competitor publications, research surveys, third-party databases, and other credible publications. For economic data collection, sources such as Trading Economics, Trade Map, World Bank, IMF, and FAO were used.
Step 2: Countries Segmentation:
Segmentation of countries has been done based on the penetration of CPG Digital Marketing scope and internet connectivity in a particular country. Further, a detailed secondary analysis was conducted to gather information on connectivity penetration, adoption of smartphones, and the scope of artificial intelligence in the CPG sector.
Step 3: Factor Analysis:
After acquiring the information on the influence of CPG Digital Marketing on the consumer buying decision, we conducted a detailed factor analysis to estimate the current scope of CPG Digital Marketing across all regions. Further, we conducted factor analysis using dependent and independent variables such as the growing influence of social media, increasing demand for artificial intelligence, surging in smartphone penetration and rising level of awareness among the CPG companies and marketers around the world. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, product launches and analyzing the list of start-ups in the media and entertainment industry across the globe.
Current Market Size Estimate & Forecast
Current Demand Sizing: Based on actionable insights from the above steps, we arrived at the penetration of Digital Marketing technique across the CPG sector, globally, key players in the CPG Digital Marketing market and market shares of these players. All the required percentage shares split was determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For demand estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., Bottom-up approach were applied to arrive at the demand estimation forecast to 2027 for CPG Digital Marketing across the world. The research methodology adopted to estimate the market size encompasses:
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Countries Head, Country Head, etc.) across major countries. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Countries
Market Engineering
Data triangulation technique was employed to complete the overall demand estimation and to arrive at precise statistical numbers for each studied segment and region/country.
Main objective of the CPG Digital Marketing Demand Market Study
The current & future CPG Digital Marketing demand trends are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future demand trends were determined the overall attractiveness of the market at a country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
Customers who bought this item also bought
