Adult Diapers Market: Current Analysis and Forecast (2021-2027)


Emphasis on Type (Pant Type, Pad Type, Tape Type, Others); Distribution Channel (Online, Offline); Region/Country







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Report Description
Table of content
Research Methodology

Report Description

Adult Diapers Market 1
Adult Diapers Market 1

Adult Diapers Market was valued at US$ 14 billion in 2020 and is expected to grow at a CAGR of 10% over the forecast period (2021-2027). Adult Diaper is a category of adult incontinence products that are worn by adults suffering from a certain medical condition such as incontinence, diarrhea, dementia, mobility impairment, among others. People with these medical conditions experience urinary or fecal incontinence as they are unable to access the toilet independently.


With rapid technological advancement and the need to overcome the challenges faced by the caregivers attending senior persons the adult diapers market is witnessing the advent of new and innovative products which is gaining the traction of consumers all over the globe. For example, Ontex, a leading international personal hygiene group, is developing a smart diaper with a printed sensor and a transmitter clipped onto the diaper. It keeps a check on the saturation level of the diaper and the risk of leakage and informs the caregivers when to change the diaper. Furthermore, the growing focus on adult diapers innovations owing to its wide scope of applications in non-medical purposes and other varied segments is propelling the growth of this market.

The adult diapers market is growing exponentially on account of growth in the incontinence population coupled with the rising geriatric population across the world. For instance, according to the United Nations, the global population aged 60 years or over was numbered at 962 million in 2017 and is expected to reach nearly 2.1 billion by 2050. Also, incontinence affects millions of people around the world and is 3 times more common in women than men. As per 2020 data provided by the National Association for Continence, incontinence is one of the most common among women of age group 40-64, with 72% having experienced it and 74% of women are experiencing it for the first time during those ages.

Estimated Prevalence of Incontinence Worldwide, 2018

Adult Diapers Market 2
Adult Diapers Market 2

Procter & Gamble, Unicharm Corporation, First-Quality Enterprises, Kimberly-Clark Corporation, Attends Healthcare Products, Medtronics, Abena UK Ltd., Drylock Technologies, Medline Industries, Ontex International are some of the prominent players operating in the adult diapers market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with new and innovative products.

Insights Presented in the Report

“Amongst Type, pant-type segment holds the major share”

Based on type, the market is fragmented into pant type, pad type, tape type, and others. The pant type segment generated revenue of USD XX million in 2020. The market is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027F as these types of diapers are used regularly owing to their resemblance to standard underwear in the way they function. However, pad-type diapers are anticipated to grow at a CAGR of XX% during the forecast period as they offer several benefits such as elimination of odor, liquid retention capacity, and control of bacterial growth. furthermore, these diapers are readily available, easy to use and are relatively less expensive than others which in turn is driving the growth of this segment.

“Amongst Distribution Channels, online segment holds the major share”

Based on distribution channels, the market is fragmented into online and offline. The online segment generated revenue of USD XX million in 2020 and is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027F owing to the shifting consumer behavior towards online shopping, the launch of several e-commerce sites and presence of retailer on an on-line platform. Additionally, the proliferation in a number of internet users and the growing penetration of e-commerce across the globe are further propelling the growth of this segment. For instance, according to the renowned market intelligence firm, the global E-Commerce market is expected to expand by USD 1 Trillion By 2025.

“Asia-Pacific represents one of the largest markets of adult diapers market”

For a better understanding of the market dynamics of the adult diapers market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), Rest of World has been conducted. Asia-Pacific dominated the market and generated revenue of US$ XX million in 2020 owing to the growing geriatric population, rapid urbanization, and rising income level of middle- and upper-class consumers in the region. For instance, as per the World Bank, GDP per capita in East Asia & Pacific region increased from 9,598.28 US$ in 2015 to 11,502.86 US$ in 2019.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry


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 1.1Market Definitions
 1.2Objective of the Study
 1.4Stake Holders
 1.5Currency Used in Report
 1.6Scope of the Global Adult Diapers Market Study
 2.1Research Methodology for the Global Adult Diapers Market
  2.1.1Main Objective of the Global Adult Diapers Market


 7.1Pant Type
 7.2Pad Type
 7.3Tape Type




  9.1.1United States
  9.1.3Rest of North America
  9.2.3United Kingdom
  9.2.6Rest of Europe
  9.3.6Rest of Asia Pacific


 10.1Market Drivers 
 10.2Market Challenges
 10.3Impact Analysis


 14.1Demand Side Analysis
 14.2Supply Side Analysis
  14.2.1Top Product Launches
  14.2.2Top Business Partnerships
  14.2.3Top Merger & Acquisitions
 16.1Porter’s Five forces analysis
  16.1.1Bargaining power of Supplier
  16.1.2Bargaining power of Buyer
  16.1.3Industry Rivalry
  16.1.4Availability of Substitute
  16.1.5Threat of new Entrants
 17.1Procter & Gamble
  17.1.1Key Facts
  17.1.2Business Description
  17.1.3Key Product/Services Offerings
  17.1.4Growth Strategy
  17.1.5SWOT Analysis
  17.1.6Key Financials
  17.1.7Recent Developments
 17.2Unicharm Corporation
 17.3First-Quality Enterprises
 17.4Kimberly-Clark Corporation
 17.5Attends Healthcare Products
 17.7Abena UK Ltd. 
 17.8Drylock Technologies
 17.9Medline Industries
 17.10Ontex International 

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Global Adult Diapers Market were the three major steps undertaken to create and analyze the adoption of adult diapers in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Global Adult Diapers Market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the adult diapers through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the adult diapers market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as type and distribution channels. Further country-level analyses were conducted to evaluate the overall adoption of adult diapers across the globe.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of adult diapers. Further, we conducted factor analysis using dependent and independent variables such as the growing geriatric population and rising disposable incomes. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the adult diapers sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the adult diapers market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of adult diapers across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the adult diapers market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Adult Diapers Market 3
Adult Diapers Market 3

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the adult diapers market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type and distribution channels of the adult diapers market.

The main objective of the Adult Diapers Market Study

The current & future market trends of adult diapers were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of adult diapers in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of types and distribution channel
  • Define and analysis of the regulatory framework for the adult diapers industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the adult diapers market for the major region
  • Major regions studied in the report include North America, Europe, Asia-Pacific, and Rest of the world
  • Company profiles of the adult diapers market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry