Air Purifier Market: Current Analysis and Forecast (2023-2030)


Emphasis on Filtration Technology (High-Efficiency Particulate Air, Activated Carbon, Electrostatic Precipitator, and Others); Type (Portable and In-duct); Application (Residential, Commercial, and Industrial) and Region and Country







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Research Methodology

Report Description

Air Purifier Market
Air Purifier Market

The Air Purifier Market is expected to grow at a skyrocket rate of around 9% owing to the growing pollution rates in urban areas coupled with the increasing prevalence of airborne diseases contributing to the high demand for air purifier in the market. Moreover, rising disposable income, improved standard of living, and increased health consciousness are the other key factors expected to propel the growth of the industry. The surge in the adoption of air pollution control equipment, specifically in developing nations anticipated to prosper the demand for air purifiers in the coming years. Growing industrialization, strict environmental protection laws, and awareness of controlling pollution are the significant factors projected to positively influence market growth. For instance, in 2020, the Association of Home Appliance Manufacturers (AHAM) established the Clean Air Delivery Rate (CADR), which is a standard used to measure the effectiveness of air purifiers, thereby enabling consumers to compare the performance of air purifiers in eliminating dust, pollen, and tobacco smoke. Increasing industrialization owing to growing demand from end users is one of the biggest factors for CO2 emission. In addition, growing power demand increased coal consumption resulting in the emission of large CO2. Globally, China is by far the largest CO2 emitter owing to its large manufacturing sector and less stringent environmental regulations relative to Western economies. CO2 released causes air pollution resulting in air bone diseases. Further, to create a healthy living environment air purifiers are needed to purify the polluted air. Moreover, governments are heavily investing in air purifiers to improve the air quality index and reduce respiratory diseases caused by air pollution.

Some of the major players operating in the market include Honeywell International Inc., IQAir, Koninklijke Philips N.V., Blueair, SAMSUNG, LG Electronics, Panasonic Holdings Corporation, Whirlpool, DAIKIN INDUSTRIES Ltd., and Carrier.

Insights Presented in the Report

“Amongst filtration technology, HEPA technology category is expected to offer rewarding opportunities for the growth and expansion of the market during the forecast period”

Based on filtration technology, the market is segmented into high-efficiency particulate air(HEPA), activated carbon, electrostatic precipitators, and others. Amongst them, the HEPA technology category is expected to offer rewarding opportunities for the growth and expansion of the market during the forecast period. This is mainly owing to the ability of HEPA filters to capture big airborne particles such as smoke, pollen, dust, and bio-contaminants. Recommended for healthcare institutions and household usage due to its effective results in removing airborne dirt particles. With the support of these filters, gases & odors from cooking, mold, chemicals, pets, and smoke are absorbed. For instance, in January 2021, Energy Efficiency Services Ltd. (EESL), a joint venture between Power Finance Corporation Ltd., NTPC Ltd., Power Grid Corp. of India Ltd., and REC Ltd., developed an air purification technique that filters out pathogens, including the novel coronavirus, from indoor spaces.

“Amongst type, portable category is anticipated to witness the highest CAGR during the forecast period.”

Based on type, the market is bifurcated into portable and in-duct. Among them, the portable category is anticipated to witness the highest CAGR during the forecast period. Owing to the preference of consumers towards buying air purifiers, while comparing the quality and features of the products. Accessibility and maintenance of these purifiers would also offer lucrative opportunities for the growth of the air purifiers market during the period forecast. For instance, in August 2023, Electrolux launched its new range of air purifiers at a starting price of USD 252.77. The new air purifiers are equipped with filters that claim to neutralize up to 99.99% of airborne bacteria and viruses. The three categories of air purifiers are differentiated based on design, airflow, and features.

Air Purifier Market Report Coverage

Air Purifier Market
Air Purifier Market

“Amongst application, commercial segment held the maximum market share and is expected to maintain its position during the period of forecast”

Based on application, the market is divided into residential, commercial, and industrial. Among them, the commercial segment held the maximum market share and is expected to maintain its position during the period of forecast. This is mainly owing to the factor that it helps in better maintenance of indoor air quality resulting in the high demand from hotels, education institutes, healthcare institutes, offices, malls, movie theatres, etc.  For instance, in December 2022, LG Electronics Indonesia announced the launch of a series of indoor air treatment products for residential and commercial end users.

 “Asia Pacific holds the major market share in the air purifier market and is anticipated to grow at a substantial CAGR during the forecast period”

Asia-Pacific holds the major market share in the air purifier market and is anticipated to grow at a substantial CAGR during the forecast period. The major reason for the growth and expansion of the air purifier market is rising pollution in the region. The rise in industrialization has led to increased production activities due to which harmful pollutants, smoke, and dust particles get settled in the ecosystem, which ultimately causes airborne diseases such as stroke, ischaemic heart disease, chronic obstructive pulmonary disease (COPD), and lung cancer. Furthermore, advancements in filter technology also propelled the market growth for air purifiers in the region.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive country-level analysis of the industry

Customization Options:

The global air purifier market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2.1. Research Process of the Air Purifier Market
2.2. Research Methodology of the Air Purifier Market
2.3. Respondent Profile
7.1. High Efficiency Particulate Air (HEPA)
7.2. Activated Carbon
7.3. Electrostatic Precipitators
7.4. Others
8.1. Portable
8.2. In-Duct
9.1. Residential
9.2. Commercial
9.3. Industrial
10.1. North America  
            10.1.1. The U.S.
            10.1.2. Canada
            10.1.3. Rest of North America
10.2. Europe 
           10.2.1. Germany
           10.2.2. The U.K.
           10.2.3. France
           10.2.4. Spain
           10.2.5. Italy
           10.2.6. Rest of Europe
10.3. Asia-Pacific 
           10.3.1. China
           10.3.2. India
           10.3.3. Japan
           10.3.4. Rest of Asia-Pacific 
10.4. Rest of World
11.1. Market Drivers
11.2. Market Challenges
11.3. Impact Analysis
14.1. Demand Side Analysis
14.2. Supply Side Analysis
                18.1. Competitive Landscape
              18.1.1. Porters Fiver Forces Analysis
             19.1. Honeywell International Inc.
             19.2. IQAir
             19.3. Koninklijke Philips N.V.
             19.4. Blueair
             19.5. SAMSUNG
             19.6. LG Electronics 
             19.7. Panasonic Holdings Corporation
             19.8. Whirlpool 
             19.9. DAIKIN INDUSTRIES, Ltd.
             19.10. Carrier 

Research Methodology

Research Methodology for Global Air Purifier Market Analysis (2023-2030)

Analyzing the historical market, estimation of the current market, and forecasting the future market of the air purifier were the three major steps undertaken to create and analyze its adoption across the globe. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the air purifier industry. Post assumption and validation of market numbers through primary interviews, we employed a bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the air purifier market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the air purifier market, we conducted a detailed secondary analysis to gather current market insights and share for different segments & sub-segments for major regions. Major segments included in the report are filtration technology, type, and application. Further regional and country-level analyses were conducted to evaluate the overall adoption of the air purifier globally.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of air purifiers. Further, we conducted factor analysis using dependent and independent variables such as increasing air pollution which are leading to airborne diseases etc. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the air purifier industry.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global air purifier market, and market shares of each segment. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major regions globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of air purifiers across the major markets
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the air purifier in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Air Purifier Market
Air Purifier Market

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global air purifier market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of filtration technology, type, and application.

The Main Objective of the Air Purifier Market Study

The current & future market trends of global air purifiers were pinpointed in the study. Investors can gain strategic insights to base their discretion on investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of air purifiers in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of filtration technology, type, and application
  • Defined analysis of the regulatory framework for the air purifier industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the air purifier for the major countries
  • Major regions/countries analyzed in the report include North America (The U.S., Canada, Rest of North America), Europe (Germany, The U.K., Russia, France, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), and Rest of World.
  • Company profiles of the air purifier players and the growth strategies adopted by them to sustain in the fast-growing market

Deep dive country-level analysis of the industry

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