Air Purifier Market: Current Analysis and Forecast (2021-2027)


Emphasis on Filtration Technology (High Efficiency Particulate Air, Activated Carbon, Electrostatic Precipitator, and Others); Application (Residential, Commercial, and Industrial); Type (Portable and In-Duct) and Region and Country









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Report Description
Table of content
Research Methodology

Report Description

Global Air Purifier Market
Global Air Purifier Market

Global air purifier market is expected to growth at a CAGR of above 8% during the forecast period (2021-2027). Increasing industrialization owing to growing demand from end user is one of the biggest factor for the CO2 emission. In addition, growing power demand increased the coal consumption resulted in the emission of large CO2. Globally, China by far the largest CO2 emitter owing to its large manufacturing sector and less stringent environment regulations relative to western economies. CO2 released causes air pollution resulting in air bone diseases. According to World Health Organization (WHO), in 2019, 99% of the world population was living in places where the WHO air quality guidelines levels were not met. Further, to create a healthy living environment air purifiers are needed to purify the polluted air. However, high installation cost can hamper the demand of air purifiers. Moreover, governments are heavily investing in air purifiers to improve the air quality index and reduce respiratory diseases caused by air pollution.

Insights Presented in the Report

“Amongst Filtration Technology, high efficiency particulate air filters held prominent market share in 2020.”

High efficiency particulate air filters are extremely effective in trapping airborne particles, including pollen, dirt, smoke, and bio-contaminants. The high quality and reliability of HEPA filters to remove airborne particles are likely to boost product penetration in the global market. Activated carbon filters consists of minute pieces of carbon in powdered blocks or granular form, especially when treated with oxygen, to open the pores of carbon atoms. This increases the carbon surface area and makes it porous, thereby augmenting its ability to absorb airborne particles. These filters are used for captivating gases and odors from cooking, mold, chemicals, pets, and smoke.

“Amongst Application, residential sector held lucrative market share in 2020.”

On the basis of application, the market is sub segmented into residential, commercial, and industrial sector. Commercial applications of air purifiers include hospitals, offices, hotels, educational centers, movie theaters, shopping malls, seminar centers, and other recreational facilities. Activated carbon and HEPA air purifiers are used in hotels and restaurants for removing airborne particulates, smoke, and odor from the air, thereby improving the air quality of the area.

“Amongst Type, portable air purifier held lucrative market share in 2020.”

Currently, portable air purifier acquired substantial share. It is mainly due to the surging demand of portable air purifier in residential and commercial sectors. Furthermore, urban population is increasing linearly and rising health consciousness after pandemic boosts the demand of portable air purifiers.

“Asia Pacific represents as the considerable markets in the Global Air Purifier Market.”

For a better understanding of the market adoption, report provide detailed analysis for major region and countries including North America (US, Canada, Rest of North America), Europe (Germany, UK, Russia, France, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of APAC), and Rest of World. Increasing air pollution in the densely populated Asia-Pacific region has become a major challenge with poisonous effects on the environment, public health, and agricultural crop yields. However, these issues are creating multiple opportunities for the air purifier market. Asia-Pacific is home to the most polluted cities in the world due to increasing industrialization. In 2018, around 28% of CO2 released into the environment was emitted by China.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive country level analysis of the industry

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency Used in Report
2.1.Research Methodology for the Global Air Purifier Market 
 2.1.1.Main Objective of the Air Purifier Market
7.1.High Efficiency Particulate Air
7.2.Activated Carbon
7.3.Electrostatic Precipitators
10.1.North America Air Purifer Market 
10.2.Europe Air Purifier Market
10.3.Asia-Pacific Air Purifier Market
10.4.Rest of World Air Purifer Market
11.1.Market Drivers
11.2.Market Challenges
11.3.Impact Analysis
15.1.Demand Side Analysis
15.2.Supply Side Analysis
 15.2.1.Top Product Launches
 15.2.2.Top Business Partnerships
 15.2.3.Top Business Expansions, Investments and Divestitures
 15.2.4.Top Merger and Acquisitions


17.1.Porter’s Five Forces Analysis
 17.1.1.Bargaining power of Supplier
 17.1.2.Bargaining power of Buyer
 17.1.3.Industry Rivalry
 17.1.4.Availability of Substitute
 17.1.5.Threat of new Entrants
17.2.Competitive Landscape
 17.2.1.Company Shares, By Revenue
18.1.Honeywell International Inc.
18.3.Koninklijke Philips N.V.
18.4.Unilever PLC
18.5.Samsung Electronics Co., Ltd.
18.6.LG Electronics Inc.
18.7.Panasonic Corporation
18.8.Whirlpool Corporation
18.9.Daikin Industries Ltd.
18.10.Carrier Global Corporation

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the air purifier were the three major steps undertaken to create and analyze its adoption across the globe. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the air purifier material industry. Post assumption and validation of market numbers through primary interviews, we employed a bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the air purifier market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the air purifier market, we conducted a detailed secondary analysis to gather current market insights and share for different segments & sub-segments for major regions. Major segments included in the report are by filtration technology, type, and application. Further regional and country-level analyses were conducted to evaluate the overall adoption of the air purifier globally.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of air purifier. Further, we conducted factor analysis using dependent and independent variables such as increasing air pollution which are leading to air borne diseases etc. A thorough analysis was conducted for demand and supply-side scenario considering top partnerships, merger and acquisition, business expansion, and product launches in the air purifier industry.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global air purifier market, and market shares of each segment. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., bottom-up approach was applied to arrive at the market forecast to 2027 for different segments and sub-segments across the major regions globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of air purifier across the major markets
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the air purifier in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Global Air Purifier Market
Global Air Purifier Market

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global air purifier market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of filtration technology, type, and application.

The Main Objective of the Air Purifier Market Study

The current & future market trends of global air purifier were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of air purifier in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of filtration technology, type, and application
  • Defined analysis of the regulatory framework for the air purifier industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the air purifier for the major countries
  • Major regions/countries analyzed in the report includes North America (US, Canada, Rest of North America), Europe (Germany, UK, Russia, France, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), and Rest of World.
  • Company profiles of the air purifier players and the growth strategies adopted by them to sustain in the fast-growing market

Deep dive country level analysis of the industry