Alcoholic Beverage E-Commerce Market: Current Analysis and Forecast (2023-2030)

Report Description

The alcoholic beverage E-commerce market was valued at USD 1599.39 Million and is expected to grow at a strong CAGR of around 15% during the forecast period (2023-2030) owing to growing internet penetration. Growing internet penetration has emerged as a significant driving factor for the alcohol beverage e-commerce industry. With the increasing number of people gaining access to the internet worldwide, more consumers have the convenience and flexibility to purchase their favorite alcoholic beverages online. Online platforms provide easy access to a wide range of alcoholic products, allowing consumers to browse and choose from an extensive selection without the need to physically visit multiple stores. This shift towards online shopping is particularly attractive to busy urban dwellers and individuals living in remote areas with limited access to physical liquor stores. Additionally, online platforms often provide detailed product descriptions, customer reviews, and even recommendations, assisting consumers in making informed purchasing decisions. Furthermore, the ability to compare prices across different online retailers promotes increased price transparency and enables consumers to find the best deals. As internet penetration continues to grow globally, the alcohol beverage e-commerce industry is expected to witness further expansion and innovation, making it an attractive sector for both consumers and businesses alike.

Some of the major players operating in the market Vivino; Vintage Wine Estates; Wine.com, LLC.; Drizly; BevMo; Naked Wines plc; Flaviar; Bright Cellars; City Hive Inc.; and SevenFifty Technologies, Inc. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst alcohol type, the wine and champagnes segment to grow with high CAGR during the forecast period”

Based on the alcohol type, the market is segmented into wines and champagnes, spirits, beers, and others. Wines and champagnes is anticipated to grow with high CAGR during the forthcoming period. With the convenience of online shopping and the increasing interest in fine wines and champagnes, consumers are turning to e-commerce platforms to purchase their favorite bottles. One of the main factors driving the growth of this segment is the expanding customer base. Wine and champagne enthusiasts are no longer limited to traditional brick-and-mortar stores. Instead, they can explore a wide variety of brands, vintages, and regions from the comfort of their own homes. This increased accessibility has opened up new opportunities for both consumers and e-commerce retailers. Additionally, the availability of detailed information and reviews about wines and champagnes online has played a crucial role in the segment’s growth. Consumers can now easily access information about grape varieties, tasting notes, food pairing suggestions, and expert ratings. This helps them make more informed decisions and discover new bottles they may have otherwise overlooked. Moreover, the outbreak of COVID-19 has also had a positive impact on the segment. According to a report by Sovos ShipCompliant and Wines Vines Analytics, online wine sales in the US increased by 42% in 2020 compared to the previous year, reaching a total of USD 5.94 billion.

“Amongst price point, the economy category to held dominant share of the market in 2022”

On the basis of price point, the market is categorized into economy, mid range, and luxury. The economy segment held a dominant share of the market in 2022. The economy segment in the alcohol beverage e-commerce market refers to the category of alcoholic beverages that are priced lower than premium or luxury options. These products are generally more affordable and cater to consumers seeking budget-friendly options without compromising on taste or quality. The economy segment encompasses a wide range of alcoholic beverages such as beer, wine, spirits, and other mixed drinks. It includes popular brands that are well-established in the market and may also include private labels or generic brands that offer similar quality at a lower price point. One of the main drivers of the economy segment’s popularity in the alcohol e-commerce market is affordability. Many consumers prefer to purchase drinks within a budget without compromising on their preferences.`

“Amongst distribution channel, the licensed specialty retailers category to grow with significant CAGR during the forecast period”

On the basis of distribution channel, the market is segmented into online grocery, online marketplace, licensed specialty retailers, and direct to consumer wine online. The licensed specialty retailers is expected to grow with significant CAGR during the forecast period. Licensed specialty retailers in the alcohol beverage industry are stores that specialize in selling a wide variety of alcoholic beverages. These retailers typically hold licenses to sell alcoholic beverages and are authorized by local authorities to operate within specific regions or jurisdictions. These retailers are distinguished from other types of alcohol retailers, such as grocery stores or convenience stores, because they offer a more extensive selection of alcoholic beverages. Their focus is on providing a diverse range of products, including beer, wine, spirits, and sometimes even craft or artisanal products. Licensed specialty retailers often have knowledgeable staff who are trained to offer guidance and recommendations to customers based on their preferences and requirements.

Alcoholic Beverage E-Commerce Market Report Coverage

“APAC to grow with high CAGR during forthcoming ”

The Asia Pacific region has witnessed significant growth in the e-commerce market for alcoholic beverages. Consumers in this region have started to embrace the convenience and accessibility offered by online platforms, leading to a surge in online liquor purchases. One of the key factors driving the growth of the alcoholic beverage e-commerce market in the region is the increasing popularity of online shopping. The rising penetration of smartphones and the internet has made it easier for consumers to browse and order their favorite alcoholic beverages online. The convenience of doorstep delivery and the availability of a wide range of options have been significant drivers for this market’s growth. China is a major contributor to the Asia Pacific alcoholic beverage e-commerce market. The country has the world’s largest population, a growing middle class, and rising disposable incomes. India, another prominent market in Asia Pacific, has also witnessed a surge in online alcohol sales. Due to strict regulations and tax policies, the online sale of alcohol has gained traction as consumers seek a hassle-free and legal method of purchasing their preferred drinks.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global alcoholic beverage E-commerce market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Alcoholic Beverage E-Commerce Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global alcoholic beverage E-commerce market were the three major steps undertaken to create and analyze the adoption of alcoholic beverage E-commerce in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global alcoholic beverage E-commerce market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the alcoholic beverage E-commerce market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the alcoholic beverage E-commerce market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as alcohol type, price point, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the alcoholic beverage E-commerce market. Further, we conducted factor analysis using dependent and independent variables such alcohol type, price point, and distribution channel of the alcoholic beverage E-commerce market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the alcoholic beverage E-commerce market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global alcoholic beverage E-commerce market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the alcoholic beverage E-commerce market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global alcoholic beverage E-commerce market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global alcoholic beverage E-commerce market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the alcohol type, price point, and distribution channel in the global alcoholic beverage E-commerce market.

The main objective of the Global Alcoholic Beverage E-Commerce Market Study

The current & future market trends of the global alcoholic beverage E-commerce market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the alcoholic beverage E-commerce market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the d alcohol type, price point, and distribution channel.
• Define and analysis of the regulatory framework for the alcoholic beverage E-commerce industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the alcoholic beverage E-commerce market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the alcoholic beverage E-commerce market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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