Authentication and Brand Protection Market: Current Analysis and Forecast (2022-2028)
Technology (Overt, Covert, Forensic, Digital); Offerings (Security Label, Security Inks, Barcodes, RFID, QR Codes, Others); Application (Electronics, Pharmaceuticals, Automotive, Food & Beverages, Others); Region/Country.
Global Authentication and Brand Protection Market is expected to grow at a significant rate of around 5% during the forecast period. One of the key elements for every business to maintain its position in the market is branding. Companies invest a lot of money in establishing their brand image, yet counterfeiters can readily utilize that brand name to sell their own items. The most valuable assets for businesses to maintain their reputation in the market are their physical products, which are difficult for corporations to secure. Intangible brand assets, such as the brand name, logo, or slogan, are protected by copyrights and trademark filings. A company’s reputation, sales, and long-term relationships with business partners are all negatively impacted by counterfeiting, which also hurts the reputation of the genuine brand.
Businesses are putting more emphasis on protecting the integrity of their brands as concerns over product counterfeiting rise. They are using technology for authentication. Moreover, the rising living standards of people which is encouraging them to buy the best quality products for their day-to-day lives. People across the globe are opting for Authentication and Brand Protection that offer components that are biodegradable such as natural washing soda, coconut oil, plant-based enzymes, and mineral-based surfactants. All these factors will bring lucrative market opportunities for key players in the upcoming years.
Authentix, Avery Dennison, Brady, De La Reu, Wisekey, Infineon, Merck Group, Assa Abloy, Centro Grafico, Sunchemicals, etc., are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.
Insights Presented in the Report
“Amongst technology, overt category to witness higher CAGR during the forecast period”
Based on technology, the market is segmented into overt, covert, forensic, and digital. The overt segment grabbed the major market share and dominated the market in 2020. The solutions for overt brand protection can be utilized for both consumer and investigative certification of product authenticity. Holograms, intricate security printing, and embossed optical films are a few of the overt authentication options available. Furthermore, overt technology-based trademark protection and authentication solutions are aesthetically pleasing and reasonably priced.
“Amongst offerings, the barcodes to hold a significant share in the market in 2020”
On the basis of offerings, the market is categorized into security labels, security inks, barcodes, RFID, QR codes, and others. Among these, the barcode segment grabbed the major market share and dominated the market in 2020. The growth in the e-commerce sector is one of the prominent reasons contributing to the market growth of this segment. Barcode labels help to extract accurate data about the product or services within microseconds; hence the driving force for using barcode labels is to reduce human error. The second major factor in using this technology is data security. Every organization wants to encrypt its data with high-level security which will not be easily traceable by outsiders.
“Amongst application, the hotels & restaurant to hold a significant share in the market in 2020”
On the basis of application, the market is categorized into Electronics, Pharmaceuticals, Automotive, Food & Beverages, and Others. The market continues to be dominated by the food and beverage sector. Currently, overt and covert codes, item-level serialization, RFID, IoT monitoring systems, and solutions for brand protection are all accessible. Beverage bottles, food cartons, and other containers are rapidly being equipped with smart packaging technology like RFID.
“Asia Pacific to hold a significant share in the market”
In 2020, Asia Pacific held a significant share of the global authentication and brand protection market. APAC is anticipated to grow at a substantial CAGR during the forecast period owing to the growing number of food and beverage manufacturing establishments. However, the North America region would witness considerable growth during the forthcoming years. However, the North America region would witness a considerable CAGR during the forthcoming years.
Reasons to buy this report:
- The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
- The report presents a quick review of overall industry performance at one glance.
- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
- The study comprehensively covers the market across different segments.
- Deep dive regional level analysis of the industry.
Customization Options:
The global Authentication and Brand Protection market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Table of Contents
Research Methodology for the Authentication and Brand Protection Market Analysis (2022-2028)
Analyzing the historical market, estimating the current market, and forecasting the future market of the global authentication and brand protection market were the three major steps undertaken to create and analyze the adoption of authentication and brand protection in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global authentication and brand protection market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detail secondary study was conducted to obtain the historical market size of the authentication and brand protection market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the authentication and brand protection market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as technology, offering, and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the authentication and brand protection market. Further, we conducted factor analysis using dependent and independent variables such as technology, offering, and application of authentication and brand protection. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Authentication and Brand Protection market across the globe.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global authentication and brand protection market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of revenue (USD) and the adoption rate of the Authentication and Brand Protection market across the major markets domestically
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the global authentication and brand protection market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global authentication and brand protection market. Data was split into several segments & sub-segments post studying various parameters and trends in the technology, offering, and application in the global Authentication and Brand Protection market.
The main objective of the Global Authentication and Brand Protection Market Study
The current & future market trends of the global authentication and brand protection market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of the authentication and brand protection market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
- Segments in the study include areas of technology, offering, and application
- Define and analysis of the regulatory framework for the authentication and brand protection
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
- Analyze the current and forecast market size of the authentication and brand protection market for the major region.
- Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
- Company profiles of the authentication and brand protection market and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry
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