B2B Sports Nutrition Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product (Endurance, Strength Training, Muscle Growth, Recovery, Energy, Weight Management, Immunity Enhancement, Cognitive Repairment); Application (Fitness Studio, Gyms, Sports Academies); and Region/Country









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Report Description
Table of content
Research Methodology

Report Description

Global B2B Sports nutrition market was stood around USD 1.8 bn in 2020 and expected to grow with a CAGR of around 10% during the forecast period (2021-2027).  The global population is focusing on health and adopting an active lifestyle coupled with the shift in the perspective from curative care to preventive care is driving the importance of a healthy lifestyle and consumption of sports nutrition products in the consumers are expected to positively impact the market for B2B sports nutrition.

Moreover, major players in the market are undertaking various initiatives, such as launching new products and constantly innovating different formulations, which is driving the market for B2B sports nutrition. For instance, in December 2020, Abbott announced the launch of a new Pedialyte formulation to support immune health through key nutrients composition.

The coronavirus pandemic declared as public health emergency worldwide by World Health Organization (WHO). Government across nations implemented lockdown and ban on travelling, shutdown of manufacturing industries, and commercial activities. This had severely disrupted the supply chain. This included a complete closure of sports clubs and fitness centers, majorly impacting sports nutrition product sales adversely. Moreover, the outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the sales of B2B sports nutrition products through such events on a large scale.

 Application of B2B Sports Nutrition, 2020

Glanbia PlC, Abbott, PepsiCo, General Nutrition Centers Inc., The Bountiful Company, Clif Bar & Company, Science in Sport, The Hut Group, Cardiff B2B Sports Nutrition Limited, Iovate Health Sciences. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Product, B2B Sports nutrition segment holds the major share”

Based on product, the B2B sports nutrition market is segmented into endurance, strength training, muscle growth, recovery, energy, weight management, immunity enhancement, cognitive repairment. The recovery segment caters significant demand in B2B sports nutrition market owing to increasing health consciousness and consumption of sports nutrition products for muscle growth and recovery.

“Amongst Application, Gym segment holds the major share”

Based on application, the B2B sports nutrition market is classified into fitness studio, gyms, sports academies. The gyms segment holds the considerable market share. Surge in the number of gyms and fitness centers across the globe, which is attributable to a rising inclination towards a healthy and physically active lifestyle amongst the consumers, thereby positively influencing market growth

“North America represents one of the largest markets of Global B2B Sports nutrition Market”

For a better understanding of the market dynamics of the global B2B Sports nutrition market, a detailed analysis was conducted for different regions including Asia Pacific, North America, Europe, and Rest of the World. North America holds the substantial market share predominantly due to rising inclination towards pursuing a healthy and active lifestyle and increasing awareness regarding the importance of sports nutrition products.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report
2.1.Research Process of the B2B Sports Nutrition Market
2.2.Research Methodology of the B2B Sports Nutrition Market
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the B2B Sports Nutrition Market Study


7.2.Strength Training
7.3.Muscle Growth
7.6.Weight Management
7.7.Immunity Enhancement
7.8.Cognitive Repairment
8.1.Fitness Studio
8.3.Sports Academies
9.1.North America B2B Sports Nutrition Market 
 9.1.1.United States
 9.1.3.Rest of North America
9.2.Europe B2B Sports Nutrition Market 
 9.2.5.United Kingdom
 9.2.6.Rest of Europe
9.3.Asia Pacific B2B Sports Nutrition Market
 9.3.5.Rest of Asia Pacific
9.4.Rest of World B2B Sports Nutrition Market 
10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis
14.1.Demand Side Analysis
14.2.Supply Side Analysis
 14.2.1.Top Product Launches
 14.2.2.Top Business Partnerships
 14.2.3.Top Business Expansions, Investments and Divestitures
 14.2.4.Top Merger and Acquisitions
16.1.Competitive Landscape
 16.1.1.Company Shares, By Revenue
17.1.Glanbia Plc.
17.4.General Nutrition Centers, Inc.
17.5.The Bountiful Company
17.6.Clif Bar & Company
17.7.Science in Sport
17.8.The Hut Group
17.9.Cardiff B2B Sports Nutrition Limited
17.10.Iovate Health Sciences

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global B2B sports nutrition market were the three major steps undertaken to create and analyze the adoption of B2B sports nutrition in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global B2B sports nutrition market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of B2B Sports nutrition market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the B2B sports nutrition market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as product and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of B2B Sports nutrition market. Further, we conducted factor analysis using dependent and independent variables such as various product of B2B sports nutrition and distribution of B2B sports nutrition. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the B2B Sports nutrition market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global B2B Sports nutrition market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of B2B Sports nutrition market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global B2B Sports nutrition market in terms of category offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global B2B Sports nutrition market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product and application in the global B2B Sports nutrition market.

The main objective of the Global B2B Sports nutrition Market Study

The current & future market trends of global B2B Sports nutrition market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of B2B Sports nutrition market in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product and application.
  • Define and analysis of the regulatory framework for the B2B Sports nutrition market industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the B2B Sports nutrition market for the major region.
  • Major regions studied in the report include Asia Pacific, Europe, North America, and Rest of the world.
  • Company profiles of the B2B Sports nutrition market and the growth strategies adopted by the market players to sustain in the fast-growing market

Deep dive regional level analysis of the industry