Baby Play Mats Market: Current Analysis and Forecast (2023-2030)

Report Description

The baby play mat market was valued at USD 951 million in 2022, growing at a CAGR of 6.6% during the forecast period from 2023 – 2030. owing to the rising innovation and experiments with baby play mats globally. For instance, in June 2023, London-based Totter + Tumble revealed four New Morris & Co Playmat Designs which expanded their portfolio of play mats. In addition to this, the increasing product launches by baby care companies to find potential and smart baby play mats, rising awareness about the necessity of developing cognitive and motor skills at an earlier stage of life in kids and the rising urban population are also driving the baby play mat market. Global baby product-producing giants are leaving no stone unturned to showcase their potential for launching an innovation and expanding their portfolio. For instance, Babybee came out with the biggest and most practical play gym around in September 2023. It’s designed to last longer and still be a great spot to play as the baby grows. It has got removable poles so it can still be used when the baby’s sitting, and it’s got lots of dangling toys for kids of all ages to play with.

Some major players operating in the market include New Natraj Industries; Carter’s; Inc.; Kids2 Inc.; Tru Kids Inc.; FirstCry; Mambobaby Shop; Parklon; Disney; Dwinguler; TinyLove.

Insights Presented in the Report

“Amongst product type, the puzzle baby play mats category to grow with high CAGR during the forecast period”

Based on product type, the market is segmented into puzzle baby play mats, tummy baby play mats, cushioned baby play mats, and others. The puzzle baby play mats segment is expected to hold a significant share in the forecast period due to the interactive features it offers. Such mats help kids to recognize numbers, shapes, and alphabets and enhance their cognitive and motor skills. Top of FormThus, the puzzle baby play mats category is expected to grow with a high CAGR during the forecast period.

“Amongst applications, the personal segment held a significant share in the year 2022”

Based on application, the market is bifurcated into personal and commercial. The personal segment held a significant share in 2022 majorly due to growing awareness of child development techniques among parents. Also, advances through innovation, the growing trend of comfortable baby play mats, increased awareness of child health conditions, and an increasing urban population are all factors that have contributed to this development of the segment. Thus, the personal segment dominated the market in the year 2022 amongst applications.

“Amongst distribution channels, the online store segment to grow with a significant rate in the forecast period”

Based on distribution channels, the market is segmented into offline stores and online stores. The online store segment is expected to grow with a high CAGR owing to the ubiquity of digital media and the prevalence of social media marketing which has had a significant impact on the internet penetration of various countries, with the majority of sales being made through online media. Also, several new innovative launches for providing enhanced care to consumers are driving this segment’s growth. For instance, in July 2023, Australian e-commerce platform Little Birdie launched a new browser extension that will show shoppers the best possible deal, while allowing small retailers to meaningfully compete against their big business competitors. Thus, the online store segment is expected to grow at a significant rate in the upcoming years.

“Amongst regions, North America region held a significant share in the year 2022”

For a better understanding of the market adoption of the baby play mats industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market of baby play mats in 2022. Several factors such as the availability of cutting-edge and innovative products, the rise in working women, strategic acquisitions, and loaded investment in baby play mats product discovery are driving the market in the region. For instance, in October 2022, U.S.-based Kids2 Inc. acquired the assets of Baby Dream Company Inc., collecting the Baby Dream Machine in the process and adding it to its Ingenuity brand portfolio. North America dominated the baby play mats market among regions in the year 2022.

Baby Play Mats Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global baby play mats market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Baby Play Mats Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global baby play mats market were the three major steps undertaken to create and analyze the adoption of baby play mats in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global baby play mats market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the baby play mats market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the baby play mats market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments and sub-segments for major regions. Major segments are included in the report as product type, application, distribution channel, and region. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the baby play mats market. Further, we conducted factor analysis using dependent and independent variables such as product type, application, distribution channel, and region of the baby play mats market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the baby play mats market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global baby play mats market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the baby play mats market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global baby play mats market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global baby play mats market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the product type, application, distribution channel, and region in the global baby play mats market.

The main objective of the Global Baby Play Mats Market Study

The current & future market trends of the global baby play mats market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the baby play mats market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of product type, application, distribution channel, and region Define and analyze the regulatory framework for the baby play mats industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the baby play mats market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the baby play mats market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

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