Back Massager Market: Current Analysis and Forecast (2023-2030)

Report Description

The Back Massager Market was valued at around USD 10 BN in 2022 and grow at a strong CAGR of around 7 % during the forecast period 2023-2030. A few of the major factors contributing to the market growth are an increase in work-related stress and the need for stress-relieving solutions, a rising preference for personal care. The healthcare segment acknowledges the strong connection between mental and physical well-being. Back massagers are recognized as stress reduction tools that can help promote relaxation and improve mental health. In healthcare settings, such as hospitals or wellness centers, back massagers may be offered as part of stress management programs or as a means to support overall patient well-being.

Further, the back massager market has contributed to the rise of home healthcare and self-care practices. Individuals with chronic pain or muscle tension can now access back massagers for personal use in the comfort of their homes. This promotes self-care and empowers individuals to take an active role in managing their health, reducing the need for frequent healthcare visits.

Wahl Clipper Corporation, Liba USA, NAIPO, Body Back Company, HoMedics Canada, Conair LLC, Brookstone, JSB Wellness, HEALTHMATEFOREVER and Human Touch are some of the key players operating in the back massager market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst type, electromagnetic massager category is anticipated to witness higher CAGR during the forecast period”

Based on type, the market is segmented into electromagnetic massagers, infrared massagers, vibration massagers, and others. The electromagnetic massager category is anticipated to witness higher CAGR during the forecast period, i.e., 2023-2030. Electromagnetic massagers are a type of therapeutic device that utilizes electromagnetic fields to provide pain relief and muscle relaxation. These massagers employ electromagnetic technology to stimulate muscle tissues and offer a range of benefits. Electromagnetic massagers are often used for pain management. The electromagnetic stimulation can help reduce pain signals sent to the brain, providing relief from conditions like muscle soreness, muscle spasms, and joint pain.

“Amongst application, the health care segment to hold a significant share in the market in 2022”

Based on application, the market is divided into health care, eliminate fatigue, and others. The health care segment is accounting for a considerable market share of the back massager market in 2022. Back massagers are often used as a non-pharmacological approach for pain management. They can help alleviate muscle tension, reduce discomfort, and promote relaxation. Healthcare professionals may recommend or incorporate back massagers as part of a holistic pain management strategy, particularly for conditions such as lower back pain, muscle strains, or tension headaches.

“APAC is anticipated to grow at a substantial CAGR during the forecast period.”

The back massager market in India has been experiencing significant growth in recent years, driven by various factors such as increasing awareness of wellness and self-care, rising disposable incomes, and a growing preference for at-home relaxation solutions. Increasing awareness of the benefits of regular massage for stress relief, muscle relaxation, and overall well-being has led to a greater adoption of back massagers among Indian consumers. Health and wellness trends, along with a focus on self-care, have driven the demand for back massagers in the market. For instance, in October 2021, JSB Healthcare launched powerful 3D back full body massage chair with 3D back features in India. From height adjustment feature to spot massage, the chair has multiple features bringing enough relaxation to the body. Similarly, in May 2021, Therabody launched new massage roller, Wave Duo. This device is a wireless vibrating roller that helps to reduce neck and lower back pain.

Back Massager Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional and country-level analysis of the industry.

Customization Options:

The global back massager market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Back Massager Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global back massager market were the three major steps undertaken to create and analyze the adoption of the back massager in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global back massager market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the back massager market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the back massager market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and application. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the back massager market. Further, we conducted factor analysis using dependent and independent variables such as type and application of back massager. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the back massager market across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global back massager market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the back massager across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global back massager market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global back massager market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type and application in the global back massager market.

The main objective of the Global Back Massager Market Study

The current & future market trends of the global back massager market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the back massager market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the type and application.
• Define and analysis of the regulatory framework for the back massager
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the back massager market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
• Company profiles of the back massager market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry.

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