Blanket Market: Current Analysis and Forecast (2021-2027)


Emphasis on Product Type (Wool, Cotton, Polyester, and Other); Application (Household, Hospital, Hotel, and Others), Distribution Channel (Hypermarket/Supermarket, E-Commerce, and Multi-Brand Stores), and Region/Country









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Report Description
Table of content
Research Methodology

Report Description

Global Blanket market is expected to witness around 4% CAGR growth rate during the forecast period (2021-2027). Factors surging the demand for blanket is mainly due to increasing demand for luxury and comfort among the working-class population in the developing countries such as India and China. In addition, change in the buying patterns, preference for bold and dramatic colors has been observed among consumers and pattern, material, and color of blankets play an essential role in influencing the buying behavior of consumers.

The outbreak of COVID-19 had a slight impact on the adoption of blankets. As lockdown restriction were implemented during 1st quarter of 2020 and stayed for mid-year. Hence, the adoption of blanket was hardly impacted in most part of the world. However, the lockdown restriction led to shutdown of manufacturing industry coupled with non-availability of the workers in factories have reduced the manufacturing capacity of blankets which in-turn might have negative effect on the sales of blanket during the winter season.

Application of Blanket, 2020

American Blanket Company, Pendleton Woolen Mills, Hudson’s Bay Company, Boll and Branch, URBANARA GmbH, Shanghai Easun Group, Medline Industries, Inc., Chellco Industries Limited, Biddeford Blankets, LLC, Youngman Woolen Mills Private Limited. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst Product Type, wool blanket segment holds the major share”

Based on product type, the blanket market is segmented wool, cotton, polyester and other. The wool blanket captured dominant share in the market owing to the rising awareness about various benefits associated with this blanket such as warm, comfortable to use, and cost-effective than other type of blankets.

“Amongst Distribution Channels, hypermarket segment holds the major share”

Based on distribution channel, the blanket market is classified into hypermarket/supermarket, e-commerce, multi-brand stores. The hypermarket/supermarket segment held significant market share in 2020. The large assortment of a variety of blankets including quilts, duvets, and comforters in one place for the convenience of the buyers are surging the market size of hypermarket/supermarket segment.

“Asia Pacific represents one of the largest markets of Global Blanket Market”

For a better understanding of the market dynamics of the global blanket market, a detailed analysis was conducted for different regions including Asia Pacific, North America, Europe, and Rest of the World. Asia Pacific holds the significant market share owing to large-scale production of cotton, wool in the countries such as China and India, coupled with successful established blanket manufacturing industries in the region.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

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1.1.   Market Definitions
1.2.   Limitation
1.3.   Stake Holders
1.4.   Currency used in Report
2.1.   Research Process of the Blanket Market
2.2.   Research Methodology of the Blanket Market
2.3.   Forecasting Method
2.4.   Respondent Profile
2.5.   Main Objective of the Blanket Market Study


7.1.   Wool
7.2.   Cotton
7.3.   Polyester
7.4.   Other
8.1.   Household
8.2.   Hospital
8.3.   Hotel
8.4.   Others
9.1.   Hypermarkets/Supermarkets
9.2.   E-Commerce
9.3.   Multi-Brand Stores
10.1.                     North America Blanket Market 
10.1.1.    United States
10.1.2.    Canada
10.1.3.    Rest of North America
10.2.                     Europe Blanket Market 
10.2.1.    Germany
10.2.2.    France
10.2.3.    Spain
10.2.4.    Italy
10.2.5.    United Kingdom
10.2.6.    Rest of Europe
10.3.                     Asia Pacific Blanket Market
10.3.1.    China
10.3.2.    India
10.3.3.    Australia
10.3.4.    Japan
10.3.5.    Rest of Asia Pacific
10.4.                     Rest of World Blanket Market 
11.1.                     Market Drivers
11.2.                     Market Challenges
11.3.                     Impact Analysis


15.1.                     Demand Side Analysis
15.2.                     Supply Side Analysis
15.2.1.    Top Product Launches
15.2.2.    Top Business Partnerships
15.2.3.    Top Business Expansions, Investments and Divestitures
15.2.4.    Top Merger and Acquisitions
17.1.                     Competitive Landscape
17.1.1.    Company Shares, By Revenue
18.1.                     American Blanket Company
18.2.                     Pendleton Woolen Mills
18.3.                     Hudson’s Bay Company
18.4.                     Boll and Branch
18.5.                     URBANARA GmbH
18.6.                     Shanghai Easun Group
18.7.                     Medline Industries, Inc.
18.8.                     Chellco Industries Limited
18.9.                     Biddeford Blankets, LLC
18.10.                  Youngman Woolen Mills Private Limited

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the global blanket market were the three major steps undertaken to create and analyze the adoption of blanket in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global blanket market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of Blanket market through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the blanket market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report as product type, application, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of blanket market. Further, we conducted factor analysis using dependent and independent variables such as various type of blanket and application of blanket. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the Blanket market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global blanket market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast about 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$) and the adoption rate of blanket market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global blanket market in terms of product types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the global blanket market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type, application, and distribution channel in the global blanket market.

The main objective of the Global Blanket Market Study

The current & future market trends of global blanket market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of blanket market in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product type, application, and distribution channel.
  • Define and analysis of the regulatory framework for the blanket market industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the blanket market for the major region.
  • Major regions studied in the report include Asia Pacific, Europe, North America, and Rest of the world.
  • Company profiles of the blanket market and the growth strategies adopted by the market players to sustain in the fast-growing market

Deep dive regional level analysis of the industry