Cat Litter Market: Current Analysis and Forecast (2022-2028)


Emphasis on Product Type (clumping and non-clumping); Raw Material (clay and silica); Distribution Channel (pet stores, e-commerce, hypermarkets and others) Region/Country

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Report Description

Cat Litter Market
Cat Litter Market


Global cat litter market is expected to grow at a significant rate of around 4% during the forecast period. Cat litters are commonly made of clay and other minerals, natural ingredients such as pine, wheat or corn, or synthetic crystallized silica. The cat litter market is projected to expand due to significant increase in the cat population and a rise in the number of multi-cat households. The transition from pet “ownership” to pet “parenting” has been a significant trend, particularly in developed nations is also considered as the key drivers of the market. Roughly one-third of all households in developed countries have a pet. Due to harsh and adverse weather conditions, cat owners do not allow their cats to go outside, which increases the demand for cat litter. Additionally, cat owners’ increasing expenditure on pet care items is another factor that is likely to result in higher demand for cat litter. As digitalization penetrates, big brands are progressively marketing their products through digital channels. The online advertising of pet products is gaining popularity across several social media networks, hence, contributing growth for cat litter.

Mars, Nestle, Church & Dwight Co Inc., The Clorox Company, Dr. Elsey’s, Oil-Dri Corporation of America, Pestell Pet Products, Zolux, Cat Litter Company, Pettex Limited are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst product type, clumping category held the major share during the forecast period”

Based on product type, the market is segmented into clumping and non-clumping category. Clumping category to have the significant growth as it has better scooping ability and odor control mechanism. Hence, consumer chooses clumped litter to simplify the process of cleaning cat urine and feces. Moreover, it has ability to bind moisture inside the clump which further helps in expansion of respective category.

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“Amongst raw material, the clay held a significant share in the market”

On the basis of raw material, the market is categorized into clay and silica. Among these, the clay to hold a significant share in the market during forecasted period. The solid clump formation properties along with high absorbent are the key factors which is driving the growth of respective category. Moreover, it’s expanding capability after interaction with liquid or moisture further bolster the demand for the clay category.

Cat Litter Market Report Coverage

Cat Litter Market
Cat Litter Market

 “North America held a significant share in the market”

North America is the biggest market for cat litter. The expenditure made on pet products is significantly high in the region. For instance, the data issued by American pet, in 2019, the USA is assessed to make spending of USD 95.7 billion on their pet. Atlanta pet expo, Austin pet expo and other showcasing pet products is further bolstering the demand in the region. The significant growth in the number of e-commerce stores selling pet care supplies is also assisting the market for its expansion.

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Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.


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1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Cat Litter Market
2.2.Research Methodology of the Cat Litter Market
2.3.Respondent Profile 
9.1.Pet Stores
10.1.North America   
 10.1.3.Rest of North America
 10.2.6.Rest of Europe
 10.3.4.Rest of Asia-Pacific
10.4.Rest of World  
11.1.Market Drivers 
11.2.Market Challenges 
11.3.Impact Analysis 
14.1.Demand Side Analysis
14.2.Supply Side Analysis
18.1.Competitive Landscape 
 18.1.1.Porters Fiver Forces Analysis
19.3.Church & Dwight Co Inc.,
19.4.The Clorox Company
19.5.Dr. Elsey’s
19.6.Oil-Dri Corporation of America
19.7.Pestell Pet Products
19.9.Cat Litter Company
19.10.Pettex Limited

Research Methodology

Research Methodology for the Cat Litter Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global cat litter market were the three major steps undertaken to create and analyze the adoption of cat litter market in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global cat litter market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:


Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the cat litter market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the cat litter market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product type, raw material and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the cat litter market. Further, we conducted factor analysis using dependent and independent variables such as pet humanization and multi-cat homes. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the cat litter market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the cat litter market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

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Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the cat litter market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global cat litter market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Cat Litter Market
Cat Litter Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the cat litter market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of product type, raw material, and distribution channel in the global cat litter market.

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The main objective of the Global Cat Litter Market Study

The current & future market trends of the global cat litter market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the cat litter market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of product type, raw material and distribution channel.
  • Define and analysis of the regulatory framework for the cat litter industry.
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the cat litter market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the cat litter market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?


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