Customer Communication Management Market : Current Analysis and Forecast (2022-2030)

Report Description

The Customer Communication Management Market stood at 1.9 billion in 2021 and is expected to grow at a steady rate of around 12% owing to the increasing advancement in multi-channel marketing and customer experience management. Customer communication management refers to the strategies and practices implemented by businesses to effectively engage and interact with their customers throughout the entire customer lifecycle. It involves the systematic management of all communication channels, including print, digital, and mobile, to deliver personalized and consistent messages that cater to individual customer preferences. Customer communication management aims to enhance the overall customer experience by providing relevant and timely information, addressing customer inquiries and concerns, and building strong relationships. Moreover, the increasing use of mobility and analytics for customer communication management is another factor helping the market to grow. Additionally, the growing adoption of cloud computing amongst businesses is one of the most prominent factors contributing to the growth of the market. For instance, according to Google Cloud, by 2027, more than 50% of enterprises will use industry cloud platforms to accelerate their business initiatives.

Some of the major players operating in the market are Adobe; Oracle; Open Text Corporation; Zendesk; Capgemini; Newgen Software Technologies Limited; Sefas Innovation, Inc.; Quadient; MESSAGEPOINT INC.; and Smart Communications. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst component, the solutions catered to a significant share of the market in 2021”

Based on component, the market is bifurcated into solutions and services. The solutions segment catered to a significant share of the market owing to the need for enhanced customer experiences, the rise of digital transformation, regulatory compliance requirements, and the importance of data-driven insights. These solutions empower businesses to effectively manage and personalize their customer communications across multiple channels, resulting in improved customer satisfaction, loyalty, and overall business success.

“Amongst deployment, the cloud segment is expected to grow at a prominent CAGR during the forecast period”

On the basis of deployment, the market is classified into on-premises and cloud. Among these, the cloud segment is expected to grow at a substantial CAGR during the forecast period. The growing demand for cloud-deployed CCM is driven by its flexibility, accessibility, security, cost savings, and ability to support personalized customer experiences. As businesses strive to remain competitive in a digital-first world, cloud-based CCM solutions offer the necessary tools and infrastructure to effectively manage customer communications, enhance productivity, and drive customer satisfaction.

“North America held a significant share of the global customer communications management market in 2021”

North America held a significant share of the global customer communication management market in 2021. The need for personalized experiences, regulatory compliance, the digital shift accelerated by the pandemic, and the growth of e-commerce are some of the most prominent factors driving the growth of the market. Businesses recognize that effective management of customer communications is crucial for maintaining a competitive edge, ensuring compliance, and building strong customer relationships in today’s fast-paced and digitally driven business landscape.

Customer Communications Management Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global customer communications management market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Customer Communications Management Market Analysis (2022-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global customer communications management market were the three major steps undertaken to create and analyze the adoption of customer communications management in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global customer communications management market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the customer communications management market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the customer communications management market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as component, deployment, and industry. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the customer communications management market. Further, we conducted factor analysis using dependent and independent variables such as component, deployment, and industry of the customer communications management market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the customer communications management market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global customer communications management market, and market shares of the segments. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the customer communications management market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global customer communications management market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global customer communications management market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the component, deployment, and industry in the global customer communications management market.

The main Objective of the Global Customer Communications Management Market Study

The current & future market trends of the global customer communications management market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the customer communications management market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the component, deployment, and industry
• Define and analysis of the regulatory framework for the customer communications management industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the customer communications management market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the customer communications management market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

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