Employee Advocacy Software Market: Current Analysis and Forecast (2023-2030)

Report Description

The Employee Advocacy Software Market was valued at 450 million in 2022 and is expected to grow at a steady rate of around 10.1% in the forecasted period (2023-2030) owing to the high demand for tools that provide both helpful and versed customer support. Employee Advocacy Software is a type of software designed to help companies encourage and facilitate their employees to share information about the company and its products or services on social media platforms and other online channels. The software typically includes features such as content management, analytics, and social media scheduling tools, as well as the ability to customize and brand the content that employees share. Additionally, employee advocacy software helps distribute company content to a wider audience by making it easy for employees to share content on social media platforms. This helps in increasing brand reach and driving website traffic. All these factors are adding value to the growth of the market.

Some of the major players operating in the market include Clearview AI, Inc.; GaggleAMP Inc.; Sociabble, Inc.; Influitive; DrumUp; Firstup.; Socio Advocacy; MarketBeam; Hootsuite Inc.; Ambassify

Insights Presented in the Report

“Amongst type, cloud-based category to witness significant market growth during the forecast period.”

Based on the type, the market is bifurcated into on-premises and cloud-based. Among these, the cloud-based segment is leading the Employee Advocacy Software market. This is because cloud-based software offers several benefits over on-premises software, such as lower upfront costs, easier scalability, and increased flexibility. Additionally, cloud-based software can be accessed from anywhere with an internet connection, making it easy for employees to share company content from their mobile devices.

“Among features, the content management segment is anticipated to lead the market during forecast period.”

Based on features, the market is segmented into content management, analytics & reporting, social media scheduling, customization & branding, monitoring & moderation, and employee training. Among these, the content management segment is leading the Employee Advocacy Software market. This is because content management is a crucial feature of employee advocacy software, as it helps organizations to create, curate, and distribute content to their employees for sharing on social media. Additionally, content management tools help organizations to ensure that the content shared by employees is consistent with the company’s brand and messaging.

“North America to hold a significant share in the market.”

North America is anticipated to hold a considerable share of the market. This is due to factors such as a high adoption rate of technology, a strong presence of key players in the region, and an increase in the number of small and medium-sized businesses adopting employee advocacy software. Additionally, the increasing number of small and medium-sized businesses in the region is driving the growth of the employee advocacy software market. For instance, according to a report by the US Small Business Administration, there were approximately 32.5 million small businesses in the United States in 2019, which accounted for 99.9% of all businesses in the country.

Frequently Asked Questions (FAQ)

Q1:  What is the current market size and growth potential of the global Employee Advocacy Software Market?

ns: The global Employee Advocacy Software Market was valued at USD 450 Million in 2022 and is expected to grow a CAGR of 10.1% during the forecast period (2023-2030).

Q2: What are the driving factors for the growth of the global Employee Advocacy Software Market?

Ans: Growing importance of employee engagement.

Q3: Which segment has the largest share of the global Employee Advocacy Software Market by type?

Ans: The cloud-based segment is leading the Employee Advocacy Software market.

Q4: What are the emerging technologies and trends in the global Employee Advocacy Software Market?

Ans: Artificial Intelligence (AI) and Machine Learning (ML), Natural Language Processing (NLP), etc.

Q5: Which region will dominate the global Employee Advocacy Software Market?

Ans: North America is expected to dominate the market during the forecast period.

Q6: Who are the key players operating in the global Employee Advocacy Software Market?

Ans: Clearview AI, Inc.; GaggleAMP Inc.; Sociabble, Inc.; Influitive; DrumUp; Firstup.; Socio Advocacy; MarketBeam; Hootsuite Inc.; Ambassify.

Employee Advocacy Software Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global Employee Advocacy Software Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Employee Advocacy Software Market Analysis

(2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global Employee Advocacy Software Market were the three major steps undertaken to create and analyze the adoption of Employee Advocacy Software in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global Employee Advocacy Software Market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Employee Advocacy Software Market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Employee Advocacy Software Market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type, feature and applications. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Employee Advocacy Software Market. Further, we conducted factor analysis using dependent and independent variables such as various type, feature and applications of Employee Advocacy Software. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Employee Advocacy Software Market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Employee Advocacy Software Market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the Employee Advocacy Software Market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global Employee Advocacy Software Market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Employee Advocacy Software Market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of type, feature and applications in the global Employee Advocacy Software Market.

The main objective of the Global Employee Advocacy Software Market Study

The current & future market trends of the global Employee Advocacy Software Market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the Employee Advocacy Software Market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of type, feature and applications.
• Define and analysis of the regulatory framework for the Employee Advocacy Software industry.
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the Employee Advocacy Software Market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
• Company profiles of the Employee Advocacy Software Market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team