Enhanced Water Market: Current Scenario and Forecast (2019-2025)

Report Description

The Global enhanced water market was valued at US$ 6.80 billion in 2018 and is anticipated to reach US$ 13.26 billion by 2025 displaying explosive CAGR of 10.04% over the forecast period (2019-2025). Enhanced water is primarily packaged water that is purified and is free from contamination. Available in plastic and glass water bottles, enhanced water is one of the convenient ways that can be used for drinking, household as well as commercial purposes. Enhanced water market has grown rapidly over the years and it has been estimated that approximately 600 million households consumed it in 2018. Moreover, despite ample initiatives undertaken to reduce plastic waste, oceans are swimming in plastic and enhanced or bottled water consumption is expected to stimulate to reach a volume of around 118 billion by 2022. Although bottled water was privileged to high class, foreign tourists and health-conscious people but the present decade has witnessed increasing popularity among average consumers.

Life Cycle of Enhanced Water

Growth in the travel industry coupled with the ever-expanding foodservice sector has tremendously influenced the market growth. While increasing population, spur in disposable income, rapid urbanization along with rising in healthcare awareness about waterborne diseases such as malaria, typhoid, diarrhea, and food poisoning constitute to be the augmenting factors driving the demand for enhanced water market. Moreover, shift in living standards and growing awareness among the sophisticated business houses as well as corporate houses has accelerated the preference of enhanced water in recent years.

Reasons to buy Enhanced Water:

• Concerns about the quality of tap water
• Healthier than carbonated soft drinks and other beverages that consumers were drinking before
• The availability of different flavors and types of flavored water
• Don’t like the taste of tap water due to chlorine and other content

To elaborate further, the US, China, Mexico, Germany and Italy presently hold the top five positions in the global enhanced water league table in terms of volume consumed. However, stringent environmental regulations imposed by the government on account of improper disposal of plastic bottles is expected to hamper the potential of enhanced water packaging market size over the forecast period (2019-2025).

Demand for Enhanced Water in High and Low-Income Group Countries, Billion, Liters, 2010-2016

“Amongst water type, nutrient enhanced water tends to conquer the market during the forecast period. Currently the segment account for 42.9% share”

Based on water type, the global enhanced water market is segmented into Nutrient Water, Electrolyte Water, Alkaline Water and Oxygenated Water. Nutrient Enhanced Water is expected to dominate the enhanced water market due to increasing awareness regarding the health benefits, extensive medical research and surging endorsements of athletes and celebrities.

“Offline distribution channel was the most preferred channel among the end-users, with more than 81.9% share.”

Based on the distribution channel, the market is bifurcated into offline and online distribution channels. Offline channels are expected to be the most preferred purchase channel among the end-users. The surging number of organized retailers such as supermarkets, hypermarkets, convenience stores, and discount stores in different countries proving to be extremely beneficial for the vendors operating in the enhanced water market during the forecast period.

“Commercial End-users is expected to dominate the global enhanced water market during the analyzed period.”

Based on end-users, the market is fragmented into residential and commercial end-users. Commercial end-users hold the maximum market and is expected to keep their dominance throughout the forecast, owing to the increasing demand for packaged water among big business houses and corporate offices

“North America is the largest market for enhanced water and is expected to remain dominant during the forecast period 2019-2025”

For a better understanding of the overall adoption and penetration of the global enhanced water, detailed analysis was conducted for different regions/country including North America, Europe, Asia Pacific and the Rest of the World. Among all these regions, North America constitutes to be the most matured enhanced water market. Europe and Asia-Pacific are expected to witness considerable growth over the analyzed period due to increasing per capita enhanced water consumption paired with surging urban population and increasing disposable income

Competitive Landscape-Top 10 Market Players

Over the past few years, the dominant players in this industry adopted a number of competitive strategies such as merger and acquisition, partnership and business expansion among others to expand their reach and market share. Some of the major players operating in the market include Danone SA, The Coca Cola Company, Pepsi Co Inc, Nestle, Otsuka Pharmaceutical Co. Ltd, FIJI Water Company LLC, Voss Water, National Beverage Corp., Spadel, and Bisleri International Pvt. Ltd.

Reasons to buy:

• The study includes market sizing and forecasting analysis validated until 2025. The analysis presented in the report is a combination of deep-dive secondary research and input from Key Opinion Leader of the industry
• The report presents a quick review of overall industry performance at one glance
• The report covers in-depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
• Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry
• Examination of industry attractiveness with the help of Porter’s Five Forces analysis
• The study comprehensively covers the market across different segments and sub-segments
• The study also covers the comprehensive country wise analysis in the specific region
• Regions Covered: North America, Europe, Asia-Pacific and Rest of the World

Customization Options:

The Global Enhanced Water Market can be customized to the country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

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Research Methodology

Analyzing the historical market, estimation of the current market and forecasting the future market for enhanced water were the three major steps undertaken to create and analyze the overall adoption of enhanced  water at a global scale. Exhaustive secondary research was conducted to collect the historical market of the packaged water variant and overall estimation of the current market. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the global enhanced  water market. Post assumptions and validation of market numbers through primary interviews, top-down approach was employed to forecast the market size of enhanced water market globally. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the enhanced water. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the global enhanced water market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures etc., water supply, consumption trend, and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other credible publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used.

Step 2: Market Segmentation:

After obtaining the historical market size of the global enhanced water market, detailed secondary analysis was conducted to gather historical market insights and share for different segments & sub-segments for the enhanced water market. Major segments included in the report are water type, distribution channel and end-users. Further analysis was also done for major regions/countries to know about the overall adoption and penetration of enhanced water among the end-users.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the enhanced water market at global scale. Factor analysis was conducted using dependent and independent variables such as purchasing power and consumer behavior, towards the consumption of enhanced water, overall penetration of bottled water etc. The demand and supply-side scenario were also thoroughly studied by considering top partnerships, merger and acquisition, business expansion, product launches and start-ups.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in the global enhanced water market, market shares of major players in the industry. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market dynamics such as drivers & trends, restraints, and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-Up approach was applied to arrive at the market forecast pertaining to 2025 for different segments and sub-segments in different regions/countries. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of the value of the global enhanced water market
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global enhanced water industry in terms of their product portfolio, water variants offered as well as market share of each player. Also, the growth strategies adopted by these companies to compete in the ever-growing global enhanced market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) in different region/countries. Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research was consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the global enhanced water market. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of enhanced water.

Main objective of the Global Enhanced Water Market Study

The current & future market trends of the global enhanced water are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at the regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of global enhanced water in terms of value (US$)
• Analyze the current and forecast market size of different segments and sub-segments of the global enhanced water market
• Segments in the study include water type, distribution channel and end-users
• Analyze the value chain involved in the industry along with the presence of various intermediaries. Detailed analysis of market drivers and restraints were also studied along with growth opportunities available in the market for the industrial participants
• Customer and competitor analysis, etc.
• Define and analysis of the government regulations for the enhanced water at a global scale
• Analyze the current and forecast market size of the enhanced water market, in terms of value for regions/ countries including North America, Europe, Asia Pacific and Rest of the world

Define and analyze the competitive landscape of the global enhanced water market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region