Europe E-bike Market: Current Analysis and Forecast (2022-2028)


Emphasis on Propulsion Type (Pedal-Assisted and Throttle Assisted); Application (Urban, Tracking, Cargo, and Others); Battery (Lead-Acid, Lithium-Ion and Others); Motor (Hub Motor and Mid-Motor) and Region/Country







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Research Methodology

Report Description

Europe E-bike Market
Europe E-bike Market

Europe E-bike Market is expected to grow at a significant rate of around 11% during the forecast period. An e-bike is an electric bicycle that has an electric engine to help with pedaling. An installed rechargeable battery on the bike will provide power for the motor. Additionally, there are a variety of settings available on electric bike systems, allowing you to balance the amount of power delivered through the pedals with range and battery life. Additionally, characteristics like the best for short trips, pollution-free forms of transportation, better muscle strength and flexibility, and lowered body fat levels are some of the factors contributing to the growth of the e-bike market in the region.

Furthermore, the rising adoption of inorganic growth strategies among key industry players leading to an expansion of their businesses in the European region is also one of the prominent factors contributing to the growth of the e-bike market in the region. For example, In January 2020, India-based Hero Cycles Ltd acquired a stake in the German e-bike manufacturer HNF Nicolai. The company aims to enter the European market through this acquisition.

Accell Group N.V., BMZ GmbH, Brose Fahrzeugteile GmbH & Co. KG, Derby Cycle AG, Tianjin Fuji-ta Group, Giant Manufacturing Co Ltd, Tianjin Golden Wheel Bicycle Group Co. Ltd, Hero Electric, Jiangsu Xinri E-vehicle Co. Ltd, and Powabyke UK Ltd. are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative e-bikes.

Insights Presented in the Report

“Amongst propulsion type, pedal-assisted category to witness robust CAGR during the forecast period”

Based on propulsion type, the market is segmented into pedal-assisted and throttle assisted. The pedal-assisted segment is to witness lucrative growth in the forecast period. The pedal-assisted bike gives the features of cycling as well as electric assistance for farther cruising. Further, riding a pedal assist e-Bike is a great form of cardiovascular fitness, reducing stress on joints, and allowing the rider to effortlessly ride along at the desired speed which is driving the growth of the segment.

“Amongst application, the cargo to hold a significant share in the market in 2020”

On the basis of application, the market is categorized into urban, tracking, cargo and others. Among these, cargo to hold a significant share of the market in 2020 as compared to motorised automobiles and vans, cargo bikes provide many advantages, including low- or no-CO2 transportation. They are also less expensive to buy and maintain. Moreover, they require less space, have fewer access limitations, can handle narrow roads, avoid congestion and can also service pedestrian zones which in turn is driving the market of the segment.

“Amongst battery, the lithium-ion to hold a significant share in the market in 2020”

Based on battery, the Europe e-bike market has been classified into lead-acid, lithium-ion and others. The lithium-ion category is to witness higher adoption during the forecast period owing to its high energy density, lightweight and compact, low maintenance, longer life and more stability. Furthermore, lithium-ion batteries offer more power-to-weight ratio, as compared with other batteries, are eco-friendly, and have a better life cycle. Thereby, boosting the market for this segment.

“Amongst motor, the mid-motor segment to hold a significant share in the market in 2020”

Based on the motor, the Europe e-bike market has been classified into hub motor and mid-motor. The mid-motor segment is to hold a significant share of the market in the forecast period owing to its maximum suitability design for pedelec e-bikes and pedal-assisted e-bikes. Moreover, the growing reach of the government to secure the environment is also a developing factor for the growth of the market.

“Germany to hold a significant share in the market”

For a better understanding of the market adoption of the Europe e-bike market industry, the market is analyzed based on its presence in European countries such as Germany, U.K., France, Spain, Italy and the Rest of Europe. Germany is anticipated to grow at a substantial CAGR during the forecast period. Due to rising environmental awareness, there is a growing preference for electric bikes such as e-MTBs, which is accelerating market growth in the country. Further, Germany is one of the biggest producers and exporters of e-bikes. As a result, the country’s large manufacturing of e-mobility solutions and the presence of key corporations are fueling the market in Germany.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.


Customization Options:

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1.1.Market Definitions
1.2.Main Objective


2.1.Research Process of the Europe e-bike Market
2.2.Research Methodology of the Europe e-bike Market
2.3.Respondent Profile  












9.1.Lead Acid
9.2.Lithium Ion


10.1.Hub Motor
10.2.Mid Motor


11.6.The Netherlands
11.7.Rest of Europe


12.1.Market Drivers
12.2.Market Challenges
12.3.Impact Analysis




15.1.Demand Side Analysis
15.2.Supply Side Analysis


17.1.Competitive Landscape
 17.1.1.Porters Fiver Forces Analysis


18.1.Accell Group N.V.  
18.2.BMZ GmbH 
18.3.Brose Fahrzeugteile GmbH & Co. KG
18.4.Derby Cycle AG 
18.5.Tianjin Fuji-ta Group
18.6.Giant Manufacturing Co Ltd
18.7.Tianjin Golden Wheel Bicycle Group Co. Ltd
18.8.Hero Electric 
18.9.Jiangsu Xinri E-vehicle Co., Ltd
18.10.Powabyke UK Ltd 

Research Methodology

Research Methodology for the Europe E-bike Market Analysis (2022-2028)

Analyzing the historical market, estimating the current market, and forecasting the future market of the Europe e-bike market were the three major steps undertaken to create and analyze the adoption of e-bikes in major countries of the region. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Europe E-bike market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the Europe e-bike market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Europe e-bike market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as propulsion type, application, battery, and motor. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the Europe E-bike market. Further, we conducted factor analysis using dependent and independent variables such as propulsion type, application, battery, and motor of Europe e-bikes. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the Europe E-bike market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Europe E-bike market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2028 for different segments and sub-segments across the major markets regionally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the Europe e-bike market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Europe e-bike market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market


Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Europe E-bike Market
Europe E-bike Market

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the Europe e-bike market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of propulsion type, application, battery, and motor in the Europe E-bike market.

The main objective of the Europe E-bike Market Study

The current & future market trends of the Europe e-bike market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the Europe e-bike market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of propulsion type, application, battery, and motor.
  • Define and analysis of the regulatory framework for the Europe e-bike
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the Europe e-bike market for the major region.
  • Major countries studied in the report include Germany, U.K., France, Italy, Spain, the Netherlands, and rest of Europe.
  • Company profiles of the Europe E-bike market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?