Frozen French Fries Market: Current Analysis and Forecast (2024-2032)

Report Description

Frozen French Fries Market Size & Forecast

The frozen French fries market was valued at approximately ~USD 25 Billion in 2023 and is expected to grow at a strong CAGR of around 4.5% during the forecast period (2024-2032) owing to the rising demand for packaged food products.

Frozen French Fries Market Analysis

Frozen French fries are among the most preferred ready-to-eat snacks. The market is propelled by factors like the growing preference for fast foods, changing food consumption patterns, and rising disposable incomes. Company collaborations, innovative campaigns to increase fries consumption, and creative product launches also drive the industry’s growth.

For instance, in March 2024, E-grocery major BigBasket partnered with chef and entrepreneur Sanjeev Kapoor to launch a frozen foods brand Precia, featuring frozen vegetables, snacks, and sweets.

Moreover, in August 2023, Tereos signed a memorandum of understanding with Agristo to enable the development of a food processing activity on the site of its former sugar factory in France. The Belgian group Agristo plans to set up a production unit for frozen potato products.

Also, in August 2021, the food waste prevention firm “Too Good To Go” worked with key players in Belgium to prevent a large volume of potatoes from being wasted with the new campaign ‘SOS Patat: save the potatoes, eat the fries‘. The region faced a drop in exports, and the closure of the hospitality sector caused a glut in the market, with the risk of large volumes of potatoes simply being wasted.

Frozen French Fries Market Trends

This section discusses the key market trends that are influencing the various segments of the frozen French fries market, as identified by our team of research experts.

Classic Salted Flavour Type Segment Transforming Industry

Classic salted flavor type has always been a first preference for consumers consuming French fries, and it is still gaining growth in the market. Due to its plain flavour, the segment has gained high popularity among the consumers. Potatoes are well known to absorb flavors and butter very well, which is the reason why they are mostly used in the preparation of ready-to-eat snacks. Among these added flavours, the plain salted segment has always gained maximum consumer interest. Rising consumer trends towards ready-to-eat packaged food, the sedentary lifestyle of people, and changes in food consumption patterns have been boosting the growth of the market.

North America is Expected to Grow with Significant CAGR During Forecast Period

Within North America, the U.S. holds a major share of the market. The region’s rapid urbanization, rising investments in the consumer goods industry, the growing consumption of packaged food products owing to the rising demand for these products, the rising trend of organic farming, innovative frozen French fries manufacturing, and the presence of several market players are the major factors boosting the market’s growth in the country.

In March 2024, S.-based Troyer Growers plans to make organic French fries using Waterford Township produce.

In January 2024, Canada-based McCain reportedly made significant strides in sustainable farming for producing organic potatoes as it leads the future of regenerative agriculture.

Frozen French Fries Industry Overview

The frozen French fries market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new type launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Kraft-Heinz; Cascadian Farm Organic; ALEXIA FOODS; Trader Joe’s; McCain Foods Limited; The Kroger Co.; Agrarfrost GmbH; Aviko; Hyfun Foods; GCMMF.

In December 2023, food processing company Iscon Balaji Foods Pvt Ltd (IBF) commissioned India’s biggest French Fries plant in Gujarat.

In July 2022, Amul shipped 120 tonnes of French fries to the Philippines. Banas Dairy shipped the first export consignment of Amul frozen French-fries produced at its newly commissioned potato processing plant in the Banaskantha district.

Frozen French Fries Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, type portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global frozen French fries market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Frozen French Fries Market Analysis (2024-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global frozen French fries market were the three major steps undertaken to create and analyze the adoption of frozen French fries in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global frozen French fries market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the frozen French fries market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the frozen French fries market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as potato type, flavour type, distribution channel, and regions. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the frozen French fries market. Further, we conducted factor analysis using dependent and independent variables such as potato type, flavour type, distribution channel, and regions of the frozen French fries market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and type launches in the frozen French fries market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global frozen French fries market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the frozen French fries market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global frozen French fries market in terms of types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global frozen French fries market. Data was split into several segments and sub-segments after studying various parameters and trends in the potato type, flavour type, distribution channel, and regions in the global frozen French fries market.

The main objective of the Global Frozen French Fries Market Study

The current & future market trends of the global frozen French fries market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the frozen French fries market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the potato type, flavour type, distribution channel, and regions.
• Define and analysis of the regulatory framework for the frozen French fries
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the frozen French fries market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the frozen French fries market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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