Global Household Cleaning Product Demand Analysis-COVID-19 Impact (2020-2026)

Report Description

Global Household cleaning product Market was valued at US$ 31,210.0 million in 2019 and is anticipated to witness very high growth in 2020 and would reach a market size of US$ 39,012.5 million by the end of 2020. Further, the market is expected to witness a CAGR growth of 5.66% during the 2021-2026 period. Household cleaning products are essential for maintaining hygiene at home. Some of the diseases such as gastroenteritis are spread through the viruses and bacteria that are present on surfaces such as the dining table and other furniture. These surfaces must be thoroughly cleaned to prevent diseases. There are several types of household cleaning products that are available in the market. These products can be used for the 360-degree cleaning of the house such as dishes, furniture and glass among others. Maintaining hygiene is a very important aspect of an individual’s routine life, as one spends maximum time in the household. Moreover, lack of hygiene may cause various health issues such as Buruli ulcer, diarrhea, etc. Hence, increasing awareness regarding maintaining household hygiene is one of the major factors expected to drive the growth of the target market.

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The global demand for washing and cleaning products in the market is driven by a rise in population and increasing usage norms impacted as it is by greater concern for hygiene. Cleaning without making use of any detergents or soaps may be time-consuming most of the time. Therefore, products, which make the task easy, quickly, and to a high standard, are favorable. However, consumers are more likely to pay for such products.

The Chain of Infection due to Poor Household Cleaning

Increasing concern about ensuring the safety, social and self-actualization needs by enabling safe food storage, sterilizing household surfaces and hygienically controlling garbage are also driving the washing and cleaning market to some extent. Introduction of new, innovative and technologically advanced products, efficient research and development activities and development of the product to meet the needs of the consumer are some of the growth opportunities which are likely to drive this market in the year to come. Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate customers with more efficient and innovative products.

Member Responsible for Purchasing Household Cleaning Products

Insights Presented in the Report

“Amongst Product Type, Surface cleaners dominated the market in 2019, with a 32.4% share and is expected to dominate the household cleaning products market during COVID-19 impact period 2020”

Based on product type, the global household cleaning product market is segmented into surface cleaners, dishwasher products, toilet cleaners, glass cleaners and others. Surface cleaning product generated revenue of US$ 10,115.3 million in 2019. It was followed by Dishwasher cleaning Products.  The dishwasher cleaning Products segment is expected to witness a CAGR growth of 5.99% during the 2021-2026 period. Most of these products contain chemicals however, rising awareness has resulted in the manufacturing of the green product.

“Amongst Sales channel, Supermarkets & Hypermarkets were the most preferred sales channel for purchasing household cleaning products, owing to the huge discount it offers to the customers”

Based on the sales channel, the global household cleaning product market is segmented into supermarkets & hypermarkets, convenience stores, online retailer stores and other stores. Supermarkets & hypermarkets dominate the household cleaning products market. The segment is expected to generate revenue of US$ 21,683.5 million during the COVID-19 impact period of 2020. However, online retailer stores showed the highest CAGR of 6.05% during the forecast period 2021-2026.

“Asia-Pacific was the largest market for household cleaning product market in 2019, accounting for 35.1% share in term of revenue, with major market including China, Japan and India”

For a better understanding on the market dynamics of the global Household Cleaning Products market, a detailed analysis was conducted for different regions and country including North America (the U.S and Canada), Europe (Germany, France, Spain, Italy, and United Kingdom), Asia-Pacific (China, Japan, India and Australia) and rest of the world (Brazil and South Africa). China has the largest market for Household Cleaning Products market. Asia-Pacific being the largest market in 2019, is expected to generate revenue of US$ 13,558.0 million during the 2020 period.

Competitive Landscape

Colgate-Palmolive Company, Godrej Consumer Products Ltd, Henkel AG and Co. KGaA, The Procter & Gamble Co., Church & Dwight Co. Inc., Unilever, Reckitt Benckiser Group Plc, Kao Group, The Clorox Co. and S. C. Johnson and Son Inc. are some of the prominent players operating in the Global Household Cleaning Product market. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with more efficient and innovative products.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry

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Household Cleaning Products Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.         

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Research Methodology

Analyzing the historical availability, estimation of the current demand and forecasting the future demand of Household Cleaning Products due to the sudden breakdown of COVID-19 in the most affected countries around the world were the three major steps undertaken to create and analyze the availability and demand of Household Cleaning Products arises due to COVID-19 outbreak. Exhaustive secondary research was conducted to collect the historical numbers and estimate the current demand. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted; with healthcare experts and other industry experts across the value chain of the medical device sector. Post assumption and validation of the numbers through primary interviews, we employed a bottom-up approach to forecast the complete demand size of Household Cleaning Products arises due to the COVID-19 outbreak. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the availability of Household Cleaning Products across the COVID-19 most affected region through various sources such as government statements, press releases, journals, news & articles, government publications, competitor publications, research surveys, third-party database and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the overall market, a detailed secondary analysis was conducted to gather historical market insights and share for different segments for the global household cleaning products. The major segments included in the report are the product type and sales channel.

Step 3: Factor Analysis:

After acquiring the historical market size of major segments detailed factor analysis was conducted to estimate the current market of the global household cleaning products. Factor analysis was conducted using dependent and independent variables such as increasing awareness regarding maintaining household hygiene, online availability boosting the sales and escalating demand due to COVID-19 progression. Historical trends of the global household cleaning products and their year-on-year impact on the market size and share in the recent past were analyzed. The demand and supply-side scenario were also thoroughly studied.

Current Market Size Estimate & Forecast

Current Demand Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in the markets, market shares of these players and the industry’s supply chain. All the required percentage shares split and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market drivers, restraints, trends and opportunities available for stakeholders in the industry. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up/Top-down was applied to arrive at the market forecast to 2026 for different segments. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of value and rate of adoption of household cleaning products globally
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in major applications and markets as well as the market share of each player. Also, the growth strategies adopted by these players to compete in the ever-growing global household cleaning products market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including top medical professionals, research experts from major universities, health institutes, top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall demand estimation and to arrive at precise statistical numbers for each studied regions.

Main objective of the Global Household Cleaning Products Market Study

The current & future Household Cleaning Products demand trends were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future demand trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and demand forecast of Household Cleaning Products due to COVID-19 outbreak
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors about the industry
• The major region studied in the report include North America (the U.S and Canada), Europe (Germany, France, Spain, Italy, and United Kingdom), Asia-Pacific (China, Japan, India and Australia) and rest of the world (Brazil and South Africa)
• Define and analyze the competitive landscape of the Household Cleaning Products market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Consumer viewpoint while opting for cleaning products

Define and analyze the government regulations for household cleaning products in major markets