In-Vehicle Infotainment System market: Current Analysis and Forecast (2021-2027)
$3999 – $7577
Emphasis on Component (Display Unit, Control Panel, Telematics Control Unit, Head-Up Display); Service (Entertainment Services, Navigation Services, E-Call, Vehicle Diagnostics); Form (Embedded, Tethered, Integrated); Connectivity (3G, 4G, 5G); Operating System (Android, Linux, QNX, Windows, Others); Vehicle Type (Passenger Car, LCV, HCV); Regions and Country
In-Vehicle Infotainment System Market is anticipated display a CAGR of around 10.7% over the forecast period (2021-2027). Automotive industry is moving towards developing innovative technologies to enable better connectivity solutions, improve vehicle safety, and enhance in-vehicle user-experience. In-Vehicle Infotainment System is one such key technologies, which works as a central point of all the modern automotive systems and integrates their functions which is controlled and monitored from a central unit. In-vehicle’s infotainment systems connect with the smart automotive technologies such as ADAS systems, V2X connectivity solutions, telematics devices, smartphones, sensors etc., and integrates them with each other to provide a great driving experience. With growing demand for luxurious, safe, and smart vehicles, automotive manufacturers are increasingly developing vehicles with integrated infotainment systems. These systems offer combination of entertainment and information for an enhanced in-vehicle experience.
Example of top car brand with In-Vehicle Infotainment System, 2020
Sales of all major German car brands decreased worldwide as global car markets struggled with the response to Covid-19 in 2020. Global car sales witnessed a decline of 15% in 2020. Volkswagen remained the largest German carmaker but due to its wide portfolio generally suffered the same decline in sales as the broader markets. Worldwide, VW sold nearly 1 million less cars in 2020, compared to 2019. In 2020, Mercedes-Benz was the leading luxury car brand worldwide.
Insights Presented in the Report
“Amongst Component, Display Unit segment dominated the market in 2020”
Based on component, the In-Vehicle Infotainment System Market is segmented into Display Unit, Control Panel, Telematics Control Unit, Head-Up Display. In 2020, Display Unit segment dominated the market. In-Vehicle Infotainment System is a combination of vehicle systems which are used to deliver entertainment and information to the driver and passengers via audio/ video interfaces, control elements such as touch screen displays, button panel, and voice commands, among others.
“Amongst Service, Entertainment service and navigation service segment are expected to witness significant growth”
Based on service, the market is bifurcated into Entertainment Services, Navigation Services, E-Call, Vehicle Diagnostics. The front row infotainment segment has higher penetration, compared to rear row infotainment system in the in-vehicle infotainment system. The front row infotainment system provides users with different kinds of information including navigation, weather forecast, internet, and entertainment service, among others.
“Amongst Form, Embedded infotainment system segment dominated the market”
Based on form, the global In-Vehicle Infotainment System Market is segmented into Embedded, Tethered, Integrated. In 2020, Embedded infotainment system segment dominated the market and is expected to be the largest in-vehicle infotainment market during the forecast period. Majority of the safety and security in-vehicle infotainment services have limited or no access without an embedded form type.
“Amongst Connectivity, 4G segment dominated the market”
Based on connectivity, the global In-Vehicle Infotainment System Market is segmented into 3G, 4G, 5G. In 2020, 4G segment dominated the market, however, 5G segment is expected to witness highest CAGR growth during the forecast period. Infotainment systems encompass GPS, Wi-Fi, and Bluetooth modules to provide connectivity with external networks and devices.
“Amongst Operating System, Android, Linux, QNX, Windows are leading the infotainment segment”
Based on Operating system, the market is bifurcated into Android, Linux, QNX, Windows, Others. In-vehicle infotainment systems require operating systems that are capable of supporting connectivity, convenience functions, and downloadable software applications to integrate new functions into the system.
“Amongst Vehicle Type, Passenger Car segment dominated the market”
Based on Vehicle type, the global In-Vehicle Infotainment System Market is segmented into Passenger Car, LCV, HCV. In 2020, Passenger Car segment dominated the market. With 2.2 million vehicle sales, Mercedes-Benz was the leading luxury car brand worldwide, Volkswagen under its Audi brand sold around 1.7 million vehicles in 2020.
“Asia-Pacific is expected to dominate the market”
For a better understanding of the demand of In-vehicle infotainment system, the market is analyzed for major regions including North America (US, Canada, Rest of North America); Europe (Germany, UK, France, Italy, Rest of Europe); Asia-Pacific (China, India, Japan, South Korea, Rest of Asia-Pacific); and Rest of World. Asia-Pacific is expected to dominate the market for In-vehicle infotainment system market, and China to lead the Asian market. China is expected to introduce mandates for telematics in the next few years. In addition, rising car sales in China paired with telematics mandate would help China to grow as the leading market for embedded telematics globally during the analyzed period. Some of the major players operating in the market include Robert Bosch, Alpine Electronics, HARMAN International, Mitsubishi Electric Corporation, Panasonic Corporation, Denso Corporation, TomTom N.V., Pioneer Corporation, Samsung Electronics Co., Ltd., Garmin Ltd., etc. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.
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- The study includes market sizing and forecasting analysis validated by authenticated key industry experts
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- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
- The study comprehensively covers the market across different segments
- Deep dive regional level analysis of the industry
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|1.4.||Currency used in Report|
|2.1.||Research Process of the In-Vehicle Infotainment System Market|
|2.2.||Research Methodology of the In-Vehicle Infotainment System Market|
|2.5.||Main Objective of the In-Vehicle Infotainment System Market Study|
|5||IN-VEHICLE INFOTAINMENT SYSTEM MARKET COVID-19 IMPACT|
|6||IN-VEHICLE INFOTAINMENT SYSTEM MARKET REVENUE (USD BN), 2019-2027F|
|7.3.||Telematics Control Unit|
|13.1.3.||Rest of North America|
|13.2.5.||Rest of Europe|
|13.3.5.||Rest of Asia-Pacific|
|13.4.||Rest of World|
|15||IN-VEHICLE INFOTAINMENT SYSTEM MARKET OPPORTUNITIES|
|16||IN-VEHICLE INFOTAINMENT SYSTEM MARKET TRENDS|
|17||LEGAL & REGULATORY FRAMEWORK|
|18.1.||Demand Side Analysis|
|18.2.||Supply Side Analysis|
|18.2.1.||Top Product Launches|
|18.2.2.||Top Business Partnerships|
|18.2.3.||Top Business Expansions|
|18.2.4.||Top Merger and Acquisitions|
|19||VALUE CHAIN ANALYSIS|
|20.1.1.||Company Shares, By Revenue|
|21.4.||Mitsubishi Electric Corporation|
|21.9.||Samsung Electronics Co., Ltd.|
Analyzing the historical market, estimation of the current market, and forecasting the future of the In-Vehicle Infotainment System Market were the three major steps undertaken to create and analyze the demand and sales of In-Vehicle Infotainment System across major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted, with industry experts across the value chain of the industry. Post assumption and validation of market numbers through primary interviews, we employed a bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below.
Analysis of Historical Market Size
Step 1: In-Depth Study of Secondary Sources:
Detailed secondary study was conducted to obtain the historical market size of the In-Vehicle Infotainment System through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the In-Vehicle Infotainment System, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report are components, service, form, connectivity, operating system, and vehicle type. Further regional level analyses were conducted to evaluate the overall demand of In-Vehicle Infotainment System in global context.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size. Further, we conducted factor analysis using dependent and independent variables such as growing demand for premium and luxury vehicles and technological advancement in the automotive sector etc. Historical trends and their year-on-year impact on the market size and share was analyzed. Demand and supply side scenario was also thoroughly studied.
Current Market Size Estimate & Forecast
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Market, and market shares of the segments and company. All the required percentage split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., bottom-up approach was applied to arrive at the market forecast to 2027 for different segments and subsegments across the major regions globally. The research methodology adopted to estimate the market size encompasses:
- The industry’s market size, in terms of value (US$) and the demand of In-Vehicle Infotainment System across the major regions globally
- All percentage shares, splits, and breakdowns of market segments and sub-segments
- Key players in the In-Vehicle Infotainment System Market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.
Market Size and Share Validation
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major countries. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Split of Primary Participants in Different Regions
Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the In-Vehicle Infotainment System market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of components, service, form, connectivity, operating system, vehicle type and regions.
The main objective of the In-Vehicle Infotainment System Market Study
The current & future market trends of the In-Vehicle Infotainment System Market are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:
- Analyze the current and forecast market size of In-Vehicle Infotainment System in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments of the industry
- Segments in the study include component, service, form, connectivity, operating system, vehicle type, and Regions
- Defined analysis of the regulatory framework for the In-Vehicle Infotainment Systems industry
- Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors pertaining to the industry
- Analyze the current and forecast market size of the In-Vehicle Infotainment System across the globe. Major regions analyzed in the report include North America (US, Canada, Rest of North America); Europe (Germany, UK, France, Italy, Rest of Europe); Asia-Pacific (China, India, Japan, South Korea, Rest of Asia-Pacific); and Rest of World. Define and analyze the competitive landscape of the In-Vehicle Infotainment System sector and the growth strategies adopted by the market players to sustain in the fast-growing market
- Deep dive regional level analysis of the industry