India Lingerie Market: Current Analysis and Forecast (2024-2032)

Report Description

India Lingerie Market Size & Forecast

The India Lingerie Market was valued at ~USD 4.8 Billion in 2023 and is expected to grow at a strong CAGR of around 9.5% during the forecast period (2024-2032). Owing to the increasing disposable income, and changing consumer preferences.

India Lingerie Market Analysis

India’s lingerie business is expanding rapidly thanks to increased disposable incomes, an increase in the number of working women, and a change in the country’s cultural perceptions of fashion and self-expression. The market is broad, serving both premium and budget-conscious markets with a vast array of products ranging from shapewear, bras, and underwear to loungewear and sleepwear. Important companies in the industry include multinational names like Victoria’s Secret and Triumph along with domestic brands like Zivame, Clovia, and Enamor. The market has grown dramatically thanks to the internet shopping channel, which also gives customers more privacy and accessibility. In addition, there is a growing need for fashionable and cozy lingerie due to urbanization and the impact of international fashion trends. As the market continues to evolve, innovation in product design and the increasing focus on inclusivity and sustainability are expected to shape its future trajectory.

India Lingerie Market Trends

This section discusses the key market trends that are influencing the various segments of the India lingerie market, as identified by our team of research experts.

Shapewear Segment Transforming Industry

The Indian lingerie industry has seen significant expansion in the shapewear segment, driven by women’s desire for improved look and growing awareness of body aesthetics. Shapewear products are made to improve body form and provide a smooth silhouette under clothes. Examples of these products are body shapers, belly tuckers, and contouring clothing. Women who want to attain a figure that flatters them for both everyday wear and special events are especially drawn to this section. This market has grown tremendously as a result of rising disposable income and the influence of Western fashion trends. Due to their propensity to purchase shapewear for business wear, urbanization and the rise in the number of working women have also been significant factors.

North India Lingerie Market Held Dominant Share of the Market

Growing urbanization, rising disposable incomes, and growing fashion consciousness are the main drivers of North India’s lingerie market’s rapid expansion and shifting consumer tastes. At the forefront of this expansion are big cities like Delhi, Chandigarh, and Jaipur, where a growing middle class and a sizable proportion of working women are fueling the need for fashionable yet cozy underwear. Bras, underwear, shapewear, and sleepwear are just a few of the many products available in this sector that appeal to consumers on a budget as well as those who want high-end brands.

India Lingerie Industry Overview

The India lingerie market is competitive, with several market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new type launches, geographical expansions, and mergers and acquisitions. Some of the major players operating in the market are Zivame Intimates Private Limited, Purple Panda Fashions Private Limited, Enamor, Amante, Triumph, Jockey, Lovable, La Senza, Calvin Klein, and H & M Hennes & Mauritz AB.

India Lingerie Market News

• Enamor by Modenik Lifestyle Private Limited has been actively expanding its product line and distribution channels. In May 2024, they announced the launch of a new collection focused on comfort and style, targeting the growing demand for premium lingerie in India​.
• Reliance Retail’s Zivame has significantly expanded its online presence with new marketing campaigns and partnerships to enhance customer engagement. In January 2024, they launched a new line of sports bras designed for active women​.

India Lingerie Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, type portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The India lingerie market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the India Lingerie Market Analysis (2024-2032)

Analyzing the historical market, estimating the current market, and forecasting the future market of the India lingerie market were the three major steps undertaken to create and analyze the adoption of India lingerie in major regions. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the India lingerie market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

A detailed secondary study was conducted to obtain the historical market size of the India lingerie market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the India lingerie market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product type, and distribution channel. Further regional-level analyses were conducted to evaluate the overall adoption of testing models in that nation.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the India lingerie market. Further, we conducted factor analysis using dependent and independent variables such as product type, and distribution channel of the India lingerie market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and launches in the India lingerie market sector across the region.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the India lingerie market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the India lingerie market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the India lingerie market in terms of types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the India lingerie market. Data was split into several segments and sub-segments after studying various parameters and trends in the areas of the product type, and distribution channel in the India lingerie market.

The main objective of the India Lingerie Market Study

The current & future market trends of the India lingerie market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the India lingerie market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the product type and distribution channel.
• Define and analyze the regulatory framework for the India lingerie
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the India lingerie market for the major region.
• Company profiles of the India lingerie market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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