India Men’s grooming Market: Current Analysis and Forecast (2022-2030)

Report Description

The India men’s grooming market was valued at USD 1.6 billion in the year 2022 and is expected to grow at a strong CAGR of around 12% during the forecast period. The India men’s grooming market has witnessed dynamic changes driven by evolving consumer preferences and global grooming trends. A notable trend is the increasing demand for natural and organic grooming products, reflecting a growing awareness of health and sustainability. E-commerce has emerged as a pivotal distribution channel, providing consumers with convenient access to a plethora of grooming products. The market also experiences innovation with the introduction of multifunctional products and advanced grooming tools, catering to the tech-savvy and time-conscious modern Indian man. Furthermore, technological advancements, coupled with the influence of social media, play a crucial role in shaping men’s grooming preferences. The demand for specialized products addressing specific concerns like anti-aging or beard care further fuels market growth, driven by an increasingly informed consumer base.

Some of the major players operating in the market include Procter & Gamble; Unilever; Vini Cosmetics; ITC LIMITED; Marico; Godrej Consumer Products Limited; Beiersdorf; McNROE Consumer Products Private Limited; Emami Ltd.; TARZ; and Other Startups Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst product, the electric products category dominated the market in 2022”

Based on product, the market is segmented into male toiletries, electric products, cream & lotions, oil & shampoo, and others. Amongst these, the electric products segment is expected to grow at a fastest CAGR during the forecast period. The 26-40 age group, characterized by a fast-paced lifestyle, values convenience, and efficiency. Electric grooming tools offer a time-saving solution, aligning with the preferences of this demographic. Innovations such as electric shavers, trimmers, and grooming kits cater to the grooming needs of modern men, enhancing their overall experience. The increasing awareness among men about personalized grooming routines and the appeal of technology-driven products contribute to the sustained growth of the male electric grooming market in India.

“Amongst age group, the 26-40 years category is expected to grow at a rocket speed in the future”

By age group, the market is segmented into those below 18 years, 18-25 years, 26-40 years, and above 40 years. Among these, the 26-40 years category is expected to grow at a rocket speed in the future. With higher disposable incomes and an inclination towards urban lifestyles, individuals in this age range are keen on grooming products that align with their image-conscious mindset. The grooming industry has responded with tailored solutions, leveraging marketing strategies that resonate with the aspirations of this age group. The convergence of changing societal norms and the desire for a well-groomed appearance among men fosters a dynamic market ecosystem.

India Men’s Grooming Market Report Coverage

“South India Men’s Grooming Market is Experiencing a Robust Expansion During the Forecast Period”

In South India, the men’s grooming market is experiencing a robust expansion fueled by a combination of cultural shifts and economic prosperity. Cities like Bangalore, Chennai, and Hyderabad have become hubs for a thriving grooming industry, witnessing a surge in demand for premium grooming products and services. The South Indian man is increasingly inclined towards sophisticated grooming rituals, reflecting a fusion of traditional values and contemporary aesthetics. The market growth is notably driven by a younger demographic that values self-presentation and wellness. With an increasing number of men embracing skincare routines, beard grooming, and hairstyling, the market in South India is diversifying to cater to these evolving preferences. The rise of local and international grooming brands, along with a surge in online platforms providing grooming solutions, indicates a promising trajectory for the South Indian men’s grooming market, poised for sustained expansion in the coming years.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The India men’s grooming market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the India Men’s Grooming Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the India Men’s Grooming Market were the three major steps undertaken to create and analyze the adoption of Men’s Grooming Product in major regions India. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the India Men’s Grooming Market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the India Men’s Grooming Market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the India Men’s Grooming Market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product, age group, age group, and distribution channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the India Men’s Grooming Market. Further, we conducted factor analysis using dependent and independent variables such as product, age group, age group, and distribution channel of the India Men’s Grooming Market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the India Men’s Grooming Market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the India Men’s Grooming Market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets India. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the India Men’s Grooming Market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the India Men’s Grooming Market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the India Men’s Grooming Market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the product, age group, age group, and distribution channel in the India Men’s Grooming Market.

The main objective of the India men’s grooming market study

The current & future market trends of the India Men’s Grooming Market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the India Men’s Grooming Market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the product, age group, age group, and distribution channel.
• Define and analysis of the regulatory framework for the Men’s Grooming Product
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the India Men’s Grooming Market for the major region.
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the India men’s grooming market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry

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