MENA Online Food Delivery Market: Current Analysis and Forecast (2023-2030)

Report Description

MENA Online Food Delivery Market – Current Scenario and Forecast (2023-2030)

The MENA online food delivery market was valued at USD 9,825.14 million in the year 2022 and is expected to grow at a strong CAGR of around 20.5% during the forecast period. This is mainly due to the increasing adoption of smartphones and internet connectivity across the region, enabling greater access to online platforms and services. Additionally, changing consumer lifestyles and preferences, including a rise in urbanization and a growing young population, are driving demand for convenient dining solutions, further propelling the expansion of the online food delivery market. For instance, according to UNICEF ORGANISATION MENA is home to almost 140 million young people aged 10-24 years, a quarter of this region’s population. Moreover, the COVID-19 pandemic has accelerated the shift towards digital channels, with lockdown measures and social distancing guidelines prompting more consumers to embrace online ordering and delivery options for their food needs.

Some of the major players operating in the market include MRSOOL Inc.; Jahez; Careem; noon; Lugmety; Deliveroo; Delivery Hero SE; Cari General Trading Company; Foodchow; Eateasily Online DMCC Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst platform, mobile applications dominate the MENA online food delivery market.”

Based on the platform, the market is segmented into websites and mobile applications. Among them, mobile applications dominate the MENA online food delivery market due to their unparalleled convenience, accessibility, and functionality. With the widespread adoption of smartphones across the region, mobile apps offer a seamless platform for users to browse menus, place orders, track deliveries, and make payments on the go. Moreover, mobile apps leverage advanced technologies such as GPS tracking and push notifications to enhance the user experience, driving customer engagement and loyalty. As a result, mobile applications have become the preferred choice for online food delivery in the MENA region.

“Amongst payment methods, online payment methods dominate the MENA online food delivery market.”

Based on the payment method, the market is segmented into cash on delivery and online. Among them, online payment methods, particularly digital wallets, dominate the MENA online food delivery market due to their convenience, security, and widespread acceptance. Digital wallets such as PayFort, PayTabs, and PayBy are preferred by consumers and businesses alike for their ease of use and seamless transaction experience. Moreover, the increasing smartphone penetration and tech-savvy consumer base in the region further contribute to the dominance of online payment methods, driving the shift towards digital transactions in the MENA online food delivery market.

“UAE is Expected to Witness the fastest CAGR During the Forecast Period”

The online food delivery market in the UAE has witnessed remarkable growth, driven by a combination of technological innovation and a culture that embraces convenience. With a high smartphone penetration rate and a population that appreciates diverse culinary experiences, the UAE stands as a pioneer in the MENA region’s food delivery landscape. The affluent consumer base in the country, coupled with a strong infrastructure for e-commerce, positions the UAE as a hub for continuous expansion and experimentation in the online food delivery sector.

Fig1: Share UAE E-Commerce Payment Methods (in %)

MENA Online Food Delivery Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The MENA online food delivery market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the MENA Online Food Delivery Market Analysis (2023-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the MENA Online Food Delivery Market were the three major steps undertaken to create and analyze the adoption of Home Healthcare in major countries in MENA. Exhaustive secondary research was conducted to collect the historical market figures and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the MENA Online Food Delivery Market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the MENA Online Food Delivery Market through company internal sources such as annual reports & and financial statements, performance presentations, press releases, etc., and external sources including journals, news & and articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the MENA Online Food Delivery Market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & and sub-segments for major regions. Major segments are included in the report as platform and payment methods. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the MENA Online Food Delivery Market. Further, we conducted factor analysis using dependent and independent variables such as the platform and payment methods of the MENA Online Food Delivery Market. A thorough analysis was conducted of demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the MENA Online Food Delivery Market sector across the globe.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the MENA Online Food Delivery Market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the MENA Online Food Delivery Market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the MENA Online Food Delivery Market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the MENA Online Food Delivery Market. data was split into several segments and sub-segments post studying various parameters and trends in the areas of the platform and payment methods in the MENA Online Food Delivery Market.

The main objective of the MENA Online Food Delivery Market Study

The current & and future market trends of the MENA Online Food Delivery Market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the MENA Online Food Delivery Market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments.
• Segments in the study include areas of the platform and payment methods.
• Define and analysis of the regulatory framework for the surgical instrument
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
• Analyze the current and forecast market size of the MENA Online Food Delivery Market for the major region.
• Company profiles of the MENA Online Food Delivery Market and the growth strategies adopted by the market players to sustain in the fast-growing market.
• Deep dive regional level analysis of the industry.

You can also purchase parts of this report. Do you want to check out a section wise
price list?

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