Middle East Baby Food Market: Current Analysis and Forecast (2021-2027)

Report Description

Middle East Baby Food Market was valued at US$ 75 billion in 2020 and is expected to grow at a CAGR of 5% over the forecast period (2021-2027).Tourism is a major economic pillar in most of the middle eastern countries as destinations in the region share vast cultural, natural, heritage, and religious tourism assets. A rise in the increasing number of migrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for employment purposes has been witnessed in paw few years. Therefore, the number of women working outside the homes across counties has increased. So, the demand for baby food also proliferating in the region. For instance, in 2018, destinations in the MENA region welcomed around 87 million international tourist arrivals (overnight visitors) accounting for nearly 6% of the world’s total arrival. Furthermore, the government in UAE has set a vision to make the region a tourism hub. In 2019, the UAE was the leading country in terms of the number of tourist arrival. The region had witnessed 21.55 million tourists. Also, Saudi Arabia welcomed 20.29 million international tourists.

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Moreover, With the advancement in technology and rapid urbanization in the Middle East countries, Baby food is becoming an integral part of their daily lives, especially for working mothers. For instance, in 2020, Kuwait has almost 100% of the urban population followed by Qatar (94%) and Jordan (91%).  Furthermore, the growth in the e-commerce sector coupled with the proliferating hypermarket and supermarkets are also acting as a growth catalyst to the market.

                   Saudi Arabia, Reported Reasons for Formula Feeding

Nestlé, Abbott, The Baby Food Company, Saipro Biotech Private Limited, Orchard Baby Foods, Bumbles Baby Food, TIGER BRANDS, Danone Nutricia, etc, are some of the prominent players operating in the Baby Food market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.

Insights Presented in the Report

“Amongst Product, Prepared Baby Food segment holds the major share”

Based on the Product, the market is fragmented into Milk Formula, Dried Baby Food, Prepared Food, and others. The Prepared baby food segment of the Middle East Baby Food market grabbed the major market share and dominated the market. The segment captured around XX% market share and generated USD XX Mn in 2020 and is expected to grow at a CAGR of XX% during the forthcoming years

“Amongst Distribution Channel, Online segment to dominate the market during the forecast period”

Based on the Distribution Channel type, the market is mainly fragmented into Hypermarket/Supermarket, Drugstores/Pharmacies, Convenience Stores, Online, and Others. The hypermarket/ supermarket segment grabbed XX% market share and captured US$ XX Mn in 2020. Moreover, the market of this segment is expected to proliferate with a CAGR of XX% in the forthcoming coming period of 2021-27. However, the online segment is expected to witness exhibit growth in the coming years owing to the rising internet penetration and benefits such as ease, time savings, etc.,

“Amongst Type, Non-Organic segment grabbed Major Market share in 2020”

Based on Product, the market is mainly fragmented into Organic and Non-Organic. The Non-Organic segment grabbed major market share and contributed XX% market share and gathered USD XX Mn in 2027. Moreover, the segment is expected to reach USD XX Mn by 2027 with a growth of XX% CAGR during 2021-2027. However, the organic segment is expected to witness the highest CAGR during the forecast period owing to the surging awareness among parents about the health benefits of organic products over inorganic ones.

“UAE represents one of the largest markets of Baby Food market”

For a better understanding of the market dynamics of the Baby Food market, a detailed analysis was conducted for different regions across the regions including Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Turkey, Oman, and the Rest of the Middle East. UAE dominated the market and generated revenue of US$ XX Million in 2020 owing to the change in lifestyle and growing demand for organic baby food.

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry

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Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Baby Food Market were the three major steps undertaken to create and analyze the demand for Baby Food across major countries. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Baby Food market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/ bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the Baby Food through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Baby Food market, we conducted a detailed secondary analysis to gather historical market insights and share for different types, products, distribution channels for major countries. Major segments included in the report are type, application, and product. Further country-level analyses were conducted to evaluate the overall adoption of Baby Food across the region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of Baby Food. Further, we conducted factor analysis using dependent and independent variables such as surging number of working mothers, lactose intolerance in newborns, etc., A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the Baby Food industry across the region.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Baby Food market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e. bottom-up/ top-down approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of value (US$) and the adoption rate of Baby Food across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the Baby Food market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the Baby Food market. Data was split into several segments & sub-segments post studying various parameters and trends in the Type, product type, and distribution channel of the Baby Food market.

Main Objective of the Baby Food Market Study

The current & future market trends of Baby Food were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of Baby Food in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of type, product type, and distribution channel
• Define and analysis of the regulatory framework for the Baby Food industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the Baby Food market for the major countries
• The major countries studied in the report include Saudi Arabia, Qatar, Kuwait, UAE, Bahrain, Turkey, Oman, and the Rest of the Middle East.
• Company profiles of the Baby Food market and the growth strategies adopted by the market players to sustain in the fast-growing market

Deep dive regional level analysis of the industry