Mobile Games Market: Current Analysis and Forecast (2021-2027)


Emphasis on Platform (Android, iOS and others); Devices (Smartphones, Tablets, others); Age Group (Less than 24, 25-44, Above than 45); Region/Country







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Report Description
Table of content
Research Methodology

Report Description

Mobile Games Market
Mobile Games Market

Mobile Games Market is expected to grow at a CAGR of around 15.88% over the forecast period (2021-2027). The Mobile Games medical devices market is primarily driven by factors factors such as the growing smartphone penetration, development of mobile games, technology advancement, increasing adoption of trending technologies and rapid growth in the population.

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The market size from smartphones and tablets is expected to grow at a noteworthy pace through 2027. This can be mainly attributed to the rising acceptance of these devices across the world. The increasing preference for online gaming and the upsurge in the number of investments by leading gaming companies will pave the way for significant expansion of the regional industry.

Some of the major players operating in the market include Activision Blizzard, Tencent, Sony, Microsoft, Nintendo, Apple, Electronic Arts, Google, Niantic, Bandai Namco, etc. Several M&A’s along with partnerships have been undertaken by these players to boost their presence in different regions.

Insights Presented in the Report

“Amongst Platform, Android segment dominated the market in 2020”

Based on Platform, Mobile Games Market is classified into Android, iOS and Others. The Android segment accounted for the larger market share in 2020 and is projected to witness a significant growth rate during the forecast period. The COVID-19 pandemic actually had a positive impact on the mobile gaming industry. Instead of using the time stuck indoors to clear out closets, many opted to accumulate virtual coins. While it might be less productive, hearing those chings as you make your way through a game definitely sparks joy.

“Amongst Devices, Smartphone segment dominated the market in 2020.”

Based on devices, the Mobile Games market is segmented into Smartphones, Tablets, and others. The Smartphones segment accounted for the larger market share in 2020 and is projected to witness a significant growth rate during the forecast period. Mobile gaming has become the driving force behind the rapid growth of the global video gaming market. In 2020, smartphone games accounted for most of the video gaming revenue worldwide, and as mobile penetration rates and smartphone usage continue to accelerate on a global scale. Smartphone is the most common type in the category of cheap and affordable devices available in the market. Owing to advantages, Smartphones can be used to take pictures, send messages, make calls and web surfing.

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 “Amongst Age Group, Less than 24 witnesses significant CAGR during the Forecast Period.”

Amongst Age Group, the Mobile Games Market is segmented into Less than 24, 25-44 and above than 45. In this segment, less than 24 is projected to register the highest growth rate in the Mobile Games market. The high growth rate of this segment can be attributed to rapid adoption of advanced technology by less than 24 age group. On an estimate, all mobile gaming genres saw revenue growth in 2020. The top three categories were puzzles, skill and chance, and strategy games, which collectively drove 55% of the year’s total mobile gaming revenue.

“China represents as the largest market.”

For a better understanding of the market adoption of Mobile Games, the market is analyzed for the countries such as North America (US, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Rest of Asia- Pacific), & Rest of World. China dominated the market in 2020. The increasing Advancement of Technology & Growing Smartphone Penetration and Growing Adoption of Trending Technologies and the expanding popularity of Gaming all contribute to the China region’s big proportion. The China is also home to the great majority of worldwide players, making it a hotbed of innovation in the Mobile Games business.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional & country-level analysis of the industry

Customization Options:

Mobile Games Market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.Market Definitions
1.3.Stake Holders
1.4.Currency used in Report
2.1.Research Process of the Mobile Games Market
2.2.Research Methodology of the Mobile Games Market
2.3.Forecasting Method
2.4.Respondent Profile
2.5.Main Objective of the Mobile Games Market Study




9.1.Less than 24
9.3.Above than 45
 10.1.1.United States
 10.1.3.Rest of North America
 10.2.2.United Kingdom
 10.2.6.Rest of Europe
 10.3.5.Rest of Asia Pacific
11.1.Market Drivers
11.2.Market Challenges
11.3.Impact Analysis
15.1.Demand Side Analysis
15.2.Supply Side Analysis
 17.1.1.Company Shares, By Revenue
18.1.Activision Blizzard
18.7.Electronic Arts
18.10.Bandai Namco

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future of the Mobile Games Market were the three major steps undertaken to create and analyze the adoption of Mobile Games across various regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted, with industry experts across the value chain of the industry. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below.

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Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the Mobile Games through company internal sources such as annual report & financial statements, investor presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Mobile Games, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments included in the report are by platform, devices, and by age group. Further regional & country-level analyses were conducted to evaluate the overall adoption of the Mobile Games Market in the global context.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size. Further, we conducted factor analysis using dependent and independent variables such as growing smartphone penetration, development of mobile games, technology advancement, increasing adoption of trending technologies and rapid growth in the population, etc. Historical trends and their year-on-year impact on the market size and share was analyzed. Demand and supply side scenario was also thoroughly studied.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Market, and market shares of the segments and company. All the required percentage split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down/bottom-up approach was applied to arrive at the market forecast to 2027 for different segments and subsegments across the major regions globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (US$)
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Mobile Games Market in terms of products & services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major countries. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Mobile Games Market
Mobile Games Market

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the Mobile Games Market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of Platform, devices and Age Group for the major country/region globally.

The main objective of the Mobile Games Market Study

The current & future market trends of Mobile Games were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market at a regional & country level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of Mobile Games in terms of value (US$). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include of Platform, Devices and Age Group
  • Analyze the current and forecast market size of the Mobile Games for the major regions & countries
  • Major regions studied in the report include North America (United States, Canada, Rest of North America), Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe), Asia Pacific (China, Japan, India, Australia, Rest of Asia- Pacific), and Rest of World
  • Company profiles of the Mobile Games Market players and the growth strategies adopted by them to sustain in the fast-growing market

Deep dive regional & country level analysis of the industry