Natural Sweeteners Market: Current Analysis and Forecast (2021-2027)


Emphasis on Type (Stevia, Sorbitol, Xylitol, Mannitol, Erythritol, Sweet Proteins, Other); Application (Bakery Products, Confectioneries & Gums, Spreads, Beverages, Dairy Products, Frozen Desserts, Tabletop Sweeteners, Pharmaceutical Products, Others); End-Users (Food & Beverages, Pharmaceutical, Direct Sales, Others); Region/Country









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Research Methodology

Report Description

Natural Sweeteners Market
Natural Sweeteners Market


Global natural sweeteners market was valued around $2.7 billion and is likely to showcase a growth rate of over 6% during the forecast. The increasing prevalence of obesity among individuals has been the major reason causing shift in preference of consumers towards natural sweeteners. For instance, as per WHO, in 2019, an estimated 38.2 million children under the age of 5 years were overweight or obese. Once considered a high-income country problem, overweight and obesity are now on the rise in low- and middle-income countries, particularly in urban settings. Similarly, in Africa, the number of overweight children under 5 has increased by nearly 24% percent since 2000. Almost half of the children under 5 who were overweight or obese in 2019 lived in Asia.

High fluctuation in the prices and supply of sugar is anticipated to propel the demand for Natural Sweeteners in the forthcoming years. For instance, in August 2021, price of sugar increased to USD 0.1995 per pound from USD 0.1100 per pound in 2018. Moreover, many companies are working on bringing new innovative products. For instance, in February 2019, Tata Chemicals launched a new brand called TataNx as the brand. The first product released is a 100% natural sweetener with lactose herb extract and sugar and stevia.

Furthermore, the prevalence of diabetes among population has also increased the awareness about natural sweeteners and has caused shift in preference. In 2019, a total of 463 million people were estimated to be living with diabetes, representing 9.3% of the global adult population (20–79 years). This number is expected to increase to 578 million (10.2%) in 2030 and 700 million (10.9%) in 2045. The prevalence of diabetes in women in 2019 was estimated to be 9.0%, and 9.6% in men. The increase of diabetes prevalence with age leads to a prevalence of 19.9% (111.2 million) in people aged 65–79 years.


Ingredion Incorporated, Tate & Lyle PLC, Cargill, Roquette Frères, FoodChem International Corporation, PureCircle Ltd, Whole Earth Brands, Saganà Association, Pyure Brands LLC, Stevia Hub India  of America Holdings are some of the prominent players operating in the global Natural Sweeteners market. Several M&A’s along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.

Insights Presented in the Report

“Amongst type, Sorbitol segment holds the major share”

Based on type, the global market fragmented into stevia, sorbitol, xylitol, mannitol, erythritol, sweet proteins, and other types. The Sorbitol segment dominated the market with a share of XX% in 2020 and is expected to maintain its dominance during the forecast period owing to its varied functional properties such as helping in maintaining shelf life, appearance, the texture of foods, offering medicinal qualities, and helping in retaining moisture.

“Amongst application, confectionary & gum is anticipated to grow at the highest CAGR during the analyzed period”

Further based on application, the market is fragmented into bakery products, confectioneries & gums, spreads, beverages, dairy products, frozen desserts, tabletop sweeteners, pharmaceutical products, and others. In 2020, confectionaries & gums accounted for a maximum market revenue share of XX% and is expected to remain dominant during the analyzed period owing to low cost, readily available, and easy use during processing.

 “Amongst end-users, food & beverage segment is anticipated to grow at the highest CAGR during the analyzed period”

Based on end-users, the market is fragmented into food & beverages, pharmaceutical, direct sales, and others. In 2020, food & beverage segment accounted for a maximum market revenue share of XX% and is expected to remain dominant during the analyzed period owing to the growing demand from end consumers resulting in a shift among manufacturers for the choice of their ingredients in the food & beverage sector.


Asia-Pacific holds the largest markets of Natural Sweeteners Market”

For a better understanding of the market dynamics of the Natural Sweeteners market, a detailed analysis was conducted for different regions across the globe including North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), Rest of World has been conducted. Asia-Pacific dominated the market and generated revenue of USD XX billion in 2020 owing to the busy lifestyle of consumers, prevalence of chronic diseases due to their hectic lifestyles, and an increase in awareness among consumers regarding the health benefits of reduced sugar foods & beverages and other products.

Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts
  • The report presents a quick review of overall industry performance at one glance
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the market across different segments
  • Deep dive regional level analysis of the industry

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1.1 Market Definitions
1.2 Objective of the Study
1.3 Limitation
1.4 Stake Holders
1.5 Currency Used in Report
1.6 Scope of the Global Natural Sweeteners Market Study

2.1 Research Methodology for the Global Natural Sweeteners Market
2.1.1 Main Objective of the Global Natural Sweeteners Market

8.1 Stevia
8.2 Sorbitol
8.3 Xylitol
8.4 Mannitol
8.5 Erythritol
8.6 Sweet proteins
8.7 Other types

9.1 Bakery products
9.2 Confectioneries & gums
9.3 Spreads
9.4 Beverages
9.5 Dairy products
9.6 Frozen desserts
9.7 Tabletop sweeteners
9.8 Pharmaceutical products
9.9 Other applications

10.1 Food & beverages
10.2 Pharmaceutical
10.3 Direct sales
10.4 Other end-use sectors

11.1.1 United States
11.1.2 Canada
11.1.3 Rest of North America
11.2.1 Germany
11.2.2 France
11.2.3 United Kingdom
11.2.4 Spain
11.2.5 Italy
11.2.6 Rest of Europe
11.3.1 China
11.3.2 Japan
11.3.3 India
11.3.4 Australia
11.3.5 Rest of Asia Pacific

12.1 Market Drivers
12.2 Market Challenges
12.3 Impact Analysis

14.1 Demand Side Analysis
14.2 Supply Side Analysis
14.2.1 Top Product Launches
14.2.2 Top Business Partnerships
14.2.3 Top Merger & Acquisitions

18.1 Porter’s Five forces analysis
18.1.1 Bargaining power of Supplier
18.1.2 Bargaining power of Buyer
18.1.3 Industry Rivalry
18.1.4 Availability of Substitute
18.1.5 Threat of new Entrants
18.2 Competitive Landscape
19.2.1 Company Shares, By Revenue

19.1 Ingredion Incorporated
19.2 Tate & Lyle PLC
19.3 Cargill
19.4 Roquette Frères
19.5 FoodChem International Corporation
19.6 PureCircle Ltd
19.7 Whole Earth Brands
19.8 Saganà Association
19.9 Pyure Brands LLC
19.1 Stevia Hub India

Research Methodology

Analyzing the historical market, estimation of the current market, and forecasting the future market of the Global Natural Sweeteners Market were the three major steps undertaken to create and analyze the adoption of Natural Sweeteners due to increased consumption of alcohol and illicit drugs. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the Natural Sweeteners sector. Post assumption and validation of market numbers through primary interviews, we employed a top-down approach to forecast the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detailed secondary study was conducted to obtain the historical market size of the Natural Sweeteners through company internal sources such as annual report & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the Natural Sweeteners market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments for major regions. Major segments included in the report are type, application, and end users. Further country-level analyses were conducted to evaluate the overall adoption of Natural Sweeteners in every region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of Natural Sweeteners. Further, we conducted factor analysis using dependent and independent variables such as increasing demand for organic food and the growing population. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, merger and acquisition, business expansion, and product launches in the Natural Sweeteners industry across the globe.

Seek More Details About Research Methodology

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the Natural Sweeteners market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., top-down approach was applied to arrive at the market forecast about 2027 for different segments and subsegments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value (USD) and the adoption rate of Natural Sweeteners across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the Natural Sweeteners market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

Data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers of each segment and sub-segment of the Natural Sweeteners market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the type, application, and end-user of the Natural Sweeteners market.

Main Objective of the Natural Sweeteners Market Study

The current & future market trends of Natural Sweeteners were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends were determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit as a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of Natural Sweeteners in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of type, application, and end users
  • Define and analysis of the regulatory framework for the Natural Sweeteners industry
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
  • Analyze the current and forecast market size of the Natural Sweeteners market for the major region
  • Major regions studied in the report include North America (the United States, and Canada), Europe (Germany, France, Italy, Spain, and United Kingdom), Asia-Pacific (China, Japan, India, and Australia), and Rest of the World
  • Company profiles of the Natural Sweeteners market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

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