Q-Commerce Market: Current Analysis and Forecast (2022-2028)


Emphasis on Type (Grocery, Food, and Others); Service (Startup, Aggregator, and Retailer); and Region/Country

Detailed Analysis of COVID-19 Impact on the Q-Commerce Market







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Research Methodology

Report Description

Q-Commerce Market
Q-Commerce Market


The Global Q-Commerce Market is expected to grow at a significant rate of around 47% during the forecast period. The global q-commerce market is anticipated to witness an uptick with the democratization of the internet coupled with growing investment in AI and other advanced technology that monitor demand and adjust inventory in real-time. Quick commerce is closely related to last-mile deliveries which require a constant supply of stock and optimized picking routes so that products can be picked and packed in the shortest possible time. key market players such as Jokr, Getir, and Flink are cropping up at great speed across the globe and help in ensuring the accessibility of essential items and everyday goods at consumer’s doorstep in less than 1 hour of delivery time which is positively influencing the market of quick commerce. Moreover, factors such as soaring urbanization coupled with an upsurge in online purchases during lockdown have escalated the need for q-commerce across the globe. For instance, according to International Telecommunication Union (ITU), 4.9 billion people are using the internet in 2021, which is 63% of the world’s total population. This is an increase of almost 17% since 2019, with almost 800 million people estimated to have come online during that period.

GoPuff, Gorillas, Flink, Getir, Uber Eats, Deliveroo, Instacart, Tesco’s Whoosh, Zomato, and Delivery Hero are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.


Insights Presented in the Report

“Amongst type, groceries q-commerce category to witness robust CAGR during the forecast period”

Based on type, the market is classified into food, grocery, pharma, and others. The groceries segment is gaining extensive traction in the q-commerce market and is expected to witness influential growth in the forecasted period as well. During covid-19, restrictions on movement imposed by the government across the globe restrained the adoption of essential groceries to the consumer. Consumers extensively adopted the services of q-commerce by discovering the smooth buying of groceries from the comfort of their homes which has extensively escalated the adoption of q-commerce in emerging markets.

“Amongst service, the startup segment to hold a significant share in the market in 2020”

On the basis of service, the market is segmented into startups, aggregators, and retailers. Startups cater significant share in the market and are expected to witness considerable growth in the forecasted period as well. Factors such as the growth of recent q-commerce startups in emerging economies owing to their efficient digital payment infrastructure, supportive funding, and effective ecosystem to provide their services and delivery within less than 1 hours working model is accelerating the market outlook. Moreover, recent startups across the globe have upsurged the market growth of q-commerce due to their initial funding, coupled with their delivery models and structured ecosystem that has escalated the market outlook.

“North America to hold a significant share in the market”

In 2020, North America held a significant share of the global q-commerce market. This is mainly attributed to the supportive government initiatives, acceleration in the grocery and food delivery market, and growing adoption of e-commerce in the region. Moreover, a strong logistics and digital infrastructure is leading to an increase in the number of people purchasing goods online. For instance, almost 96% of Americans have made at least one online purchase in their life. Other factors that are positively influencing the growth of the market are busy lifestyles, rapid urbanization, and a growing aging population.


Reasons to buy this report:

  • The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
  • The report presents a quick review of overall industry performance at one glance.
  • The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.
  • Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
  • The study comprehensively covers the market across different segments.
  • Deep dive regional level analysis of the industry.

Customization Options:

The global q-commerce market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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1.1.Market Definitions
1.2.Main Objective
2.1.Research Process of the Q-Commerce Market
2.2.Research Methodology of the Q-Commerce Market
2.3.Respondent Profile 
9.1.North America Q-Commerce Market
 9.1.3.Rest of North America
9.2.Europe Q-Commerce Market
 9.2.6.Rest of Europe
9.3.Asia-Pacific Q-Commerce Market
 9.3.4.Rest of Asia-Pacific
9.4.LAMEA Q-Commerce Market
 9.4.1. Saudi Arabia
 9.4.2. UAE
 9.4.3. Brazil
 9.4.4. Rest of LAMEA
10.1.Market Drivers
10.2.Market Challenges
10.3.Impact Analysis
13.1.Demand Side Analysis
13.2.Supply Side Analysis
15.1.Competitive Landscape
 15.1.1.Porters Fiver Forces Analysis
16.5.Uber Eats 
16.8.Tesco’s Whoosh
16.10.Delivery Hero 

Research Methodology

Research Methodology for the Q-Commerce Market Analysis (2021-2027)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global q-commerce market were the three major steps undertaken to create and analyze the adoption of q-commerce in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global q-commerce market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Seek More Details About Research Methodology

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the q-commerce market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the q-commerce market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as type and service. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the q-commerce market. Further, we conducted factor analysis using dependent and independent variables such as various types and services of q-commerce. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the q-commerce market sector across the globe.


Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global q-commerce market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2027 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of revenue (USD) and the adoption rate of the q-commerce market across the major markets domestically
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in the global q-commerce market in terms of services offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Primary research input was consolidated with secondary findings, turning information into actionable insights.

Split of Primary Participants in Different Regions

Q-Commerce Market
Q-Commerce Market


Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global q-commerce market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of type and service in the global q-commerce market.

The main objective of the Global Q-Commerce Market Study

The current & future market trends of the global q-commerce market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

  • Analyze the current and forecast market size of the q-commerce market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
  • Segments in the study include areas of type and service.
  • Define and analysis of the regulatory framework for the q-commerce
  • Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
  • Analyze the current and forecast market size of the q-commerce market for the major region.
  • Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World.
  • Company profiles of the q-commerce market and the growth strategies adopted by the market players to sustain in the fast-growing market
  • Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?