Subscription E-Commerce Market: Current Scenario and Forecast (2019-2025)

$3500$6860

Emphasis on Application (Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness), End-Users (Women, Men, Kids), Payment Mode (Online, Offline) and Region/Country

Published:

Oct-2019

Pages:

201

Table:

96

Figure:

129

Report ID:

UMCG19150

Geography:

Clear
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Report Description
Table of content
Research Methodology

Report Description

Global Subscription E-commerce market was valued at US$ 13.2 billion in 2018 and is anticipated to reach US$ 478.2 billion by 2025 displaying explosive CAGR of 68.0% over the forecast period (2019-2025). Subscription e-commerce industry has evolved over the past few years. Ever since its inception, the sector has experienced tremendous growth and popularity and have become increasingly competitive. Considering the subscription-based services, the idea is mainly based on selling product or service on monthly or yearly recurring basis. The business model mainly aims to focus on customer retention over customer acquisition wherein revenue is made in a way that the existing or a regular customer pays multiple payments to have prolonged access to a good or service. According to the survey, it has been estimated that in 2018, subscription-based company websites had about 776 million visitors globally. With approximately 5.7 million customers subscribing the service be it entertainment, food & beverage, healthcare and others. In addition, with over 2,000 subscription-based service providers, the market is gearing up with a purpose to cater to the growing young population across all the domains.

With the consistent and surging world as well as young population paired with simultaneous increase in the disposable income along with changing lifestyles the demand for subscription-based services is expected to take a toll in years to come. Moreover, surging penetration of internet services and launch of various mobile applications by subscription-based companies has further catalysed the market potential of such services. It has been observed that subscription-based service constitutes to be a small trend within e-commerce and is expected to remain niche for next few years. With the prime location being United States comprising of almost 70% of the subscription-based companies, the market has driven considerably on a positive note. In addition, led by numerous start-ups ranging from Dollar Shave Club, Blue Apron meal kits, subscription e-commerce industry is growing at a fast pace and has become an innovative way of buying online. Subscription based services are targeted towards younger and affluent urbanites who demand convenient, personalized product and services often at a lower cost as per their needs and specifications.

 

Intermediaries Involved in Subscription E-Commerce Market

Fuelled by growing investments by venture capitalists and emerging start-ups, business has been launched in wide range of categories such as beer and wine, kids and baby items, cosmetics, feminine products, pet foods, women and men apparel and health items among others. However, high churn rates and huge cancellation rate by consumers along with lack of awareness among the developing nations constitute as some of the obstacles in the growth path of subscription e-commerce market. Strong growth in subscription e-commerce market has attracted various established consumer brand manufacturers and retailers, which have also entered the space; P&G (Gillette on Demand), Sephora (Play!), and Walmart (Beauty Box) have all launched new subscription businesses to name a few.

“Subscription services subscribed by Women is expected to dominate subscription e-commerce market during the analyzed period.”

Global subscription e-commerce market is segmented based on end users such as women and men and kids. The women as end users occupy largest share and is expected to maintain its dominance throughout the forecasted period 2019-2025. Owing to increasing presence of startups catering to feminine products and cosmetics along with jewellery and accessories, market has boosted considerably.

“Amongst applications, beauty and personal care tends to conquer the market during the forecast period.”

The study further bifurcates the subscription e-commerce market into different applications including, beauty and personal care, clothing and fashion, entertainment, health and fitness, food and beverage and other applications. Beauty and personal care hold the largest share in global subscription e-commerce market. As beauty and personal care application has already experienced explosive growth among young and new brands, it is also witnessing spurring preferences for subscription among the women folk.

“North America 68% share dominates the market in terms of revenue sales for subscription-based products”

For a deep dive analysis of the industry, the study also includes regional and country level analysis. The report comprises regions including North America, Europe, Asia Pacific and rest of world. North America dominated the market, majorly driven by widespread adoption of subscription-based services in the United States and numerous emerging players earmarking their footprint in respective domain. Furthermore, changing lifestyle and busy work schedules around the globe also act as influencing factors fostering the industry growth.

“Online Payments held the prime market share in terms of payment mode for subscription e-commerce market.”

Based on payment mode, market is classified into cash on delivery and online payments. Given the government initiative to promote the cashless economy and digitization, online mode of payment is expected to continue its prominence during the forecast period.

Competitive Landscape-Top 10 Market Players

Some of the major players operating in the subscription e-commerce market include Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery, Inc. (Ipsy), Hello Fresh, EdgeWell Personal Care (Harry’s), PetSmart, Inc., Netflix, Flintobox, Nature Delivered Ltd (Graze) and The Walt Disney Company. With an objective to enhance their product portfolio, these players have adopted various strategies to increase the penetration of subscription-based services in various domains among the young population owing to changing lifestyles and increasing disposable income.

Reasons to buy (The research report presents):

  • Current and future market size from 2018 to 2025 in terms of Volume and value (US$)
  • Combined analysis of deep dive secondary research and input from primary research through Key Opinion Leaders of the industry
  • Exhaustive analysis on working model, regulative scenario and value chain analysis
  • A quick review of overall industry performance at one glance
  • An In-depth analysis of key industry players
  • A detailed analysis of regulatory framework, drivers, restraints, key trends and opportunities prevailing in the industry
  • Examination of industry attractiveness with the help of Porter’s Five Forces analysis
  • The study comprehensively covers the market across different segments and sub segments
  • Region Covered: North America, Europe, Asia-Pacific and Rest of World

Customization Options:

UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients. The global subscription e-commerce market can be customized to regional/country level or any other market segment.

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  1.1Market Definition 
  1.2Objective of the Study
  1.3Limitation  
  1.4Stakeholders 
  1.5Currency used in the Report
  1.6Scope of the Global Subscription E-commerce Market Study

 

  2.1Research Methodology for Global Subscription E-commerce Market Study
   2.1.1Main objective of the Subscription E-commerce Market Study
  5.1Introduction 
  5.2Market Dynamics – Market Trend & Drivers
   5.2.1Modern Lifestyles
   5.2.2Augmenting Young and Working Population
   5.2.3Proliferation of Internet Services and Mobile Applications
   5.2.4Accelerating Disposable Income
  5.3Market Challenges
   5.3.1High Churn Rates
   5.3.2Unclear Disclosure of Billing Practices
  5.4Market Opportunities
   5.4.1Lays Huge Room for Growth for Digital Beauty
  6.1General Overview 
   6.1.1Important Rules and Regulations Imposed on Subscription E-Commerce Business:
    6.1.1.1Terms and Conditions may not even be enforceable
    6.1.1.2Clear Disclosure of Auto Renewal and Subscription Policies
    6.1.1.3Simple Way to Handle Subscription Cancellations
    6.1.1.4Pricing Error Procedures
    6.1.1.5Delayed, Lost or Damaged Shipments
    6.1.1.6Refunds, Exchanges, Returns
    6.1.1.7Quantity Limits
    6.1.1.8Member Eligibility Restrictions
  7.1General Overview 
   7.1.1Shipping Services with United States Postal Service (USPS)
   7.1.2Shipping Services with UPS
   7.1.3Shipping Services with FedEx
   7.1.4Shipping Services with DHL
   7.1.5Evaluation of Shipping Carriers
  8.1General Overview 
   8.1.1Type of Subscription Based models
   8.1.2Parameters to Adopt Optimal Pricing Strategy if starting a Subscription Based Services
   8.1.3Customer Perception

 

  9.1General Overview 
  9.2Case Study: Pact Coffee
   9.2.1Pact Coffee looked to capitalise on UK coffee consumption trends:
   9.2.2Customer acquisition was the biggest initial challenge
   9.2.3Letterbox delivery is a key component of the Pact Coffee proposition
   9.2.4Managing its growing scale has been the most pressing demand more recently
   9.2.5High quality customer service is important when it comes to delivery partners
  9.3Case Study: Vegan Tuck Box
   9.3.1Vegan Tuck Box aims to make it easier to buy vegan snacks
   9.3.2Vegan Tuck Box faced operational challenges early on Finance, Infrastructural Issues and Investments
   9.3.3Benefitted from its growing scale that led to Infrastructural Development
   9.3.4Vegan Tuck Box has looked to differentiate through its product assortment
   9.3.5Minimising churn rate is one of the key challenges for Vegan Tuck Box
   9.3.6The company has had to respond to customer delivery demands
   9.3.7The company has pursued a varied marketing strategy
   9.3.8Having access to a good support system has been an advantage of working with Royal Mail
  10.1General Overview 
   10.1.1Demand Side Analysis
   10.1.2Supply Side Analysis
    10.1.2.1Top Partnerships
    10.1.2.2Top Mergers& Acquisitions
    10.1.2.3Top Funding
    10.1.2.4Top Business Expansion
    10.1.2.5Top Product Launches
    10.1.2.6Top Start ups in Subscription E-commerce Industry
  11.1General Overview 
   11.1.1Categorization of Subscription models
   11.1.2Other featured offerings of Subscription based companies
   11.1.3Business Models of Major Subscription Based Company
    11.1.3.1Netflix
    11.1.3.2Birchbox
    11.1.3.3Ipsy
 12.1General Overview
  13.1General Overview 
   13.1.1Beauty and Personal Care
   13.1.2Food and Beverage
   13.1.3Clothing and Fashion
   13.1.4Entertainment
   13.1.5Health and Fitness
   13.1.6Other Applications
  14.1General Overview 
   14.1.1Women Subscribers
   14.1.2Men Subscribers
   14.1.3Kids Subscribers
  15.1General Overview 
   15.1.1Online Payment Mode
   15.1.2Offline Payment Mode

 

  16.1General Overview 
  16.2North America Subscription E-commerce Market (2018-2025)
   16.2.1North America Subscription E-commerce Market, By Application
   16.2.2North America Subscription E-commerce Market, By End Users
   16.2.3North America Subscription E-commerce Market, By Payment Mode
   16.2.4North America Subscription E-commerce Market, By Country
    16.2.4.1United States Subscription E-commerce Market (2018-2025)
     16.2.4.1.1US Subscription E-commerce Market, By Application
     16.2.4.1.2United States Subscription E-commerce Market, By End Users
     16.2.4.1.3United States Subscription E-commerce Market, By Payment Mode
    16.2.4.2Rest of North America Subscription E-commerce Market (2018-2025)
     16.2.4.2.1Rest of NASubscription E-commerce Market, By Application
     16.2.4.2.2Rest of NA Subscription E-commerce Market, By End Users
     16.2.4.2.3Rest of NA Subscription E-commerce Market, By Payment Mode
  16.3Europe Subscription E-commerce Market (2018-2025)
   16.3.1Europe Subscription E-commerce Market, By Application
   16.3.2Europe Subscription E-commerce Market, By End Users
   16.3.3Europe Subscription E-commerce Market, By Payment Mode
   16.3.4Europe Subscription E-commerce Market, By Country
    16.3.4.1United Kingdom Subscription E-commerce Market (2018-2025)
     16.3.4.1.1United Kingdom Subscription E-commerce Market, By Application
     16.3.4.1.2United Kingdom Subscription E-commerce Market, By End Users
     16.3.4.1.3United Kingdom Subscription E-commerce Market, By Payment Mode
    16.3.4.2France Subscription E-commerce Market (2018-2025)
     16.3.4.2.1France Subscription E-commerce Market, By Application
     16.3.4.2.2France Subscription E-commerce Market, By End Users
     16.3.4.2.3France Subscription E-commerce Market, By Payment Mode
    16.3.4.3Nordics Subscription E-commerce Market (2018-2025)
     16.3.4.3.1Denmark Subscription E-commerce Market, By Application
     16.3.4.3.2Denmark Subscription E-commerce Market, By End Users
     16.3.4.3.3Denmark Subscription E-commerce Market, By Payment Mode
     16.3.4.3.4Sweden Subscription E-commerce Market, By Application
     16.3.4.3.5Sweden Subscription E-commerce Market, By End Users
     16.3.4.3.6Sweden Subscription E-commerce Market, By Payment Mode
     16.3.4.3.7Norway Subscription E-commerce Market, By Application
     16.3.4.3.8Norway Subscription E-commerce Market, By End Users
     16.3.4.3.9Norway Subscription E-commerce Market, By Payment Mode
     16.3.4.3.10Finland Subscription E-commerce Market, By Application
     16.3.4.3.11Finland Subscription E-commerce Market, By End Users
     16.3.4.3.12Finland Subscription E-commerce Market, By Payment Mode
    16.3.4.4Rest of Europe Subscription E-commerce Market (2018-2025)
     16.3.4.4.1Rest of Europe Subscription E-commerce Market, By Application
     16.3.4.4.2Rest of Europe Subscription E-commerce Market, By End Users
     16.3.4.4.3Rest of Europe Subscription E-commerce Market, By Payment Mode
  16.4Asia Pacific Subscription E-commerce Market (2018-2025)
   16.4.1Asia Pacific Subscription E-commerce Market, By Application
   16.4.2Asia Pacific Subscription E-commerce Market, By End Users
   16.4.3Asia Pacific Subscription E-commerce Market, By Payment Mode
   16.4.4Asia Pacific Subscription E-commerce Market, By Country
    16.4.4.1China Subscription E-commerce Market (2018-2025)
     16.4.4.1.1China Subscription E-commerce Market, By Application
     16.4.4.1.2China Subscription E-commerce Market, By End Users
     16.4.4.1.3China Subscription E-commerce Market, By Payment Mode
    16.4.4.2Japan Subscription E-commerce Market (2018-2025)
     16.4.5.1.1Japan Subscription E-commerce Market, By Application
     16.4.5.1.2Japan Subscription E-commerce Market, By End Users
     16.4.5.1.3Japan Subscription E-commerce Market, By Payment Mode
    16.4.4.3India Subscription E-commerce Market (2018-2025)
     16.4.4.3.1List of Companies offering Subscription Boxes in India
     16.4.4.3.2India Subscription E-commerce Market, By Application
     16.4.4.3.3India Subscription E-commerce Market, By End Users
     16.4.4.3.4India Subscription E-commerce Market, By Payment Mode
    16.4.4.4Rest of APAC Subscription E-commerce Market (2018-2025)
     16.4.4.4.1Rest of APAC Subscription E-commerce Market, By Application
     16.4.4.4.2Rest of APAC Subscription E-commerce Market, By End Users
     16.4.4.4.3Rest of APAC Subscription E-commerce Market, By Payment Mode
  16.5Rest of World Subscription E-commerce Market (2018-2025)
   16.5.1Rest of World Subscription E-commerce Market, By Application
   16.5.2Rest of World Subscription E-commerce Market, By End Users
   16.5.3Rest of World Subscription E-commerce Market, By Payment Mode
  17.1Porter’s Five forces analysis
   17.1.1Bargaining power of Supplier
   17.1.2Bargaining power of Buyer
   17.1.3Industry Rivalry
   17.1.4Availability of Substitute
   17.1.5Threat of new Entrants
  17.2Market Share Analysis, by Company 2018
   17.2.1Number of Visits on Prominent Subscription E-commerce Companies, 2017-2018
   17.2.2Market Share of Key Players in Subscription E-commerce Market, 2018
  18.1Dollar Shave Club, Inc.
   18.1.1Key Facts 
   18.1.2Business Description
   18.1.3Key Product/Services Offerings
   18.1.4Dollar Shave Club Growth Strategy
    18.1.4.1Dollar Shave Club Objective- Target the Women Audience
    18.1.4.2Perceptual Map of Dollar Shave Club- Delivery Standards of Dollar Shave Club Goods and Services
   18.1.5Business Model of Dollar Shave Club
   18.1.6SWOT Analysis
   18.1.7Key Financials
   18.1.8Recent Developments
    18.1.8.1Product Launches
    18.1.8.2Merger and Acquisitions
  18.2Blue Apron Holdings Inc.
   18.2.1Key Facts 
   18.2.2Business Description
   18.2.3Key Product/Services Offerings
   18.2.4Integrated Supply Chain Ecosystem of Blue Apron
   18.2.5Blue Apron Growth Strategy
   18.2.6Strategic Partners of Blue Apron
   18.2.7Reaching and Engaging Customers Across Broad Range of Demographics, Blue Apron
   18.2.8SWOT Analysis
   18.2.9Key Financials
    18.2.9.1Revenue Split
   18.2.10Key Quarterly Customer Metrics
   18.2.11Recent Developments
    18.2.11.1Product Launches
    18.2.11.2Partnerships (Strategic Alliance)
    18.2.11.3Business Expansion
  18.3Hello Fresh  
   18.3.1Key Facts 
   18.3.2Business Description
   18.3.3Key Suppliers and Working Model of Hello Fresh
   18.3.4Key Product/Services Offerings
   18.3.5Hello Fresh Growth Strategy
   18.3.6Key Financials
    18.3.6.1Revenue Split
   18.3.7Projects Undertaken by Hello Fresh
    18.3.7.1Hello Fresh UK
    18.3.7.2Hello Fresh Australia
   18.3.8Recent Developments
    18.3.8.1Product Launch
    18.3.8.2Business Expansion
    18.3.8.3Merger & Acquisitions
  18.4Edgewell Personal Care (Harry’s)
   18.4.1Key Facts 
   18.4.2Business Description
   18.4.3Key Product/Services Offerings
   18.4.4Harry’s SWOT Analysis
   18.4.5Key Financials
   18.4.6Recent Developments
    18.4.6.1Product Launches
    18.4.6.2Partnerships (Strategic Alliance)
    18.4.6.3Business Expansions & Investments
    18.4.6.4Merger & Acquisitions
  18.5Personalized Beauty Discovery Inc. (Ipsy)
   18.5.1Key Facts 
   18.5.2Business Description
   18.5.3Key Product/Services Offerings
   18.5.4Beauty Brands offered by Ipsy
   18.5.5Ipsy Growth Strategy
   18.5.6Key Financials
   18.5.7Recent Developments
    18.5.7.1Product Launches
    18.5.7.2Business Expansion
  18.6PetSmart Inc 
   18.6.1Key Facts 
   18.6.2Business Description
   18.6.3Key Product/Services Offerings
   18.6.4PetSmart Inc, Growth Strategy
   18.6.5Delivery Model by PetSmart Inc
   18.6.6SWOT Analysis
   18.6.7Key Financials
    18.6.7.1Revenue Split
   18.6.8Recent Developments
    18.6.8.1Business Expansion
    18.6.8.2Merger & Acquisitions
  18.7Netflix  
   18.7.1Key Facts 
   18.7.2Business Description
   18.7.3Key Product/Services Offerings
   18.7.4Netflix, Growth Strategy
   18.7.5SWOT Analysis
   18.7.6Key Financials
   18.7.7Recent Developments
    18.7.7.1Product Launches
    18.7.7.2Partnership (Strategic Alliances)
    18.7.7.3Business Expansion
    18.7.7.4Merger & Acquisitions
  18.8Flintobox  
   18.8.1Key Facts 
   18.8.2Business Description
    18.8.2.1Flintobox R& D Center Houses
   18.8.3Key Product/Services Offerings
    18.8.3.1Key Services for 2-3 Years Toddlers
    18.8.3.2Key Services for 3-4 Years Children
    18.8.3.3Key Services for 4-6 Years Children
    18.8.3.4Key Services for 6-8 Years Children
    18.8.3.5Key Services for 8-12 Years Children
   18.8.4Flintobox Growth Strategy
    18.8.4.1Strengths of Flintobox
   18.8.5Recent Developments
    18.8.5.1Product Launches
    18.8.5.2Business Expansions & Investments
  18.9Nature Delivered Ltd (Graze)
   18.9.1Key Facts 
   18.9.2Business Description
   18.9.3Key Product/Services Offerings
   18.9.4Business Model of Graze
   18.9.5Retailers of Graze
   18.9.6Graze Growth Strategy
   18.9.7Key Financials
    18.9.7.1Nature Delivered Ltd Financials, US$ Million
   18.9.8Recent Developments
    18.9.8.1Product Launches
    18.9.8.2Partnership (Strategic Alliance)
    18.9.8.3Business Expansion
    18.9.8.4Mergers & Acquisitions
  18.10The Walt Disney Company Ltd.
   18.10.1Key Facts 
   18.10.2Business Description
   18.10.3Key Product/Services Offerings
   18.10.4The Walt Disney Company Ltd Growth Strategy
   18.10.5Key Financials
   18.10.6Recent Developments
    18.10.6.1Product Launch
    18.10.6.2Merger & Acquisitions

Research Methodology

Analysing historical market, estimation of the current market and forecasting the future market of subscription e-commerce market were the three major steps involved in creating and analysing the adoption trend of subscription-based model at global scale. Exhaustive secondary research was conducted to collect the historical market numbers to estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were conducted with industry experts across value chain of the subscription e-commerce industry. Post assumption and validation of market numbers through primary interviews, bottom to top approach was employed to forecast the complete market size of subscription e-commerce market at regional/country level. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyse the market size of segments and sub-segments of the industry. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary research was conducted to obtain the historical market size of the subscription e-commerce market through company internal sources such as annual report & financial statements, performance presentations, press releases, sales figures, subscription figures, number of visits etc., and external sources including trade journals, news & articles, government publications, economic data, competitor publications, sector reports, regulatory bodies publications, safety standard organizations, third-party database and other creditable publications. For economic data collection, sources such as Trading Economics and Trade Map among others were used.

Step 2: Market Segmentation:

After obtaining historical market size of the subscription e-commerce market, detailed secondary research was conducted to gather historical market insights and share for different segments & sub-segments of the subscription e-commerce market at regional/country level. Major segments included in the report are applications, end-users and payment mode.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, detailed factor analysis was conducted to estimate the current market size of the subscription e-commerce market. Factor analysis was conducted using dependent and independent variable such as purchasing power, consumer behavior, adoption rate of subscription e-commerce model. Demand and supply side scenario was also thoroughly studied by considering top partnerships, top merger and acquisition, top business expansion, top product launches and start-ups.

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at current market size, key players in subscription e-commerce market, market shares of these players. All the required percentage shares, splits, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weightage was assigned to different factors including market drivers, restraints, trends and opportunities. After analyzing these factors, relevant forecasting techniques i.e. Bottom-up approach was applied to arrive at the market forecast pertaining to 2025 for different segment and sub-segments for major region/country. The research methodology adopted to estimate the market size encompasses:

  • The industry’s market size, in terms of value of subscription e-commerce penetration
  • All percentage shares, splits, and breakdowns of market segments and sub-segments
  • Key players in subscription e-commerce industry in terms of their product portfolio, subscriptions offered as well as market share of each players. Also, the growth strategies adopted by these players to compete in the ever-growing global market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, and Regional/Country Head etc.) Primary research findings were summarized, and statistical analysis was performed to prove the stated hypothesis. Input from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions and Stakeholders

 

Market Engineering

Data triangulation technique was employed to complete the overall market engineering process and to arrive precise statistical numbers of each segment and sub-segment pertaining to the subscription e-commerce market globally. Data was split into several segments & sub-segments and countries post studying various parameters and trends in the areas of applications of subscription e-commerce.

Main objective of the Subscription E-commerce Market Study

The current & future market trends of subscription e-commerce market are pinpointed in the study. Investors can gain strategic insights to base their discretion for investments from the qualitative and quantitative analysis performed in the study. Current and future market trends would determine the overall attractiveness of the market not only at regional level but also at country level, providing a platform for the industrial participant to exploit the untapped market to benefit as first mover advantage. Other quantitative goal of the studies includes:

  • Analyse the current and forecast market size of subscription e-commerce market in terms of value
  • Analyse the current and forecast market size of different segments and sub-segments of subscription e-commerce market
  • Segments in the study include applications, end users and payment modes
  • Analyse the value chain involved with the presence of various intermediaries as well as the steps and challenges.
  • Customer and competitor analysis, etc.
  • Define and analysis of the government regulations subscription e-commerce at global scale
  • Analyse the current and forecast market size of subscription e-commerce market, in terms of value for regions countries including North America, Europe, Asia Pacific and Rest of World
  • Define and analyse the competitive landscape of the subscription e-commerce market and the growth strategies adopted by the market players to sustain in the ever-growing market in different countries of the region.