Yoga Clothing Market: Current Analysis and Forecast (2022-2028)

Report Description

The yoga clothing market is valued at USD 30252.59 million in 2022, growing at a CAGR of 7% during the forecast period from 2023 – 2030 to reach USD 70.29 billion by 2030. The increase in the number of yoga studios and health & fitness clubs around the world, as well as their promotional activities, has resulted in an increase in the number of yoga practitioners, which is predicted to accelerate the expansion of the worldwide yoga clothing market. Furthermore, the growing number of internationally renowned apparel brands acquiring strong growth potential brands is expected to drive product demand throughout the forecast period. For instance, in august 2021, Beyond Yoga, a fast-growing and premium athletic lifestyle wear business established in the United States, was acquired by Levi Strauss & Co. The company announced the signing of a purchase agreement for Beyond Yoga.

Some of the major players operating in the market Adidas AG; PUMA SE; Under Armour®, Inc.; lululemon athletica; Alo LLC; Athleta LLC; HANESBRANDS INC.; RALPH LAUREN; Outdoor Voices; Mika Yoga Wear. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report

“Amongst type, the bottom wear segment to grow with high CAGR during the forecast period”

Based on the product, the market is segmented into top wear and bottom wear. The bottom wear is anticipated to grow with significant CAGR during the forecast period. In the last few years, bottom wear are gaining significant traction among young people owing to their cost efficacy and availability of all sizes for practicing yoga. The surge in awareness regarding the importance of overall health and body maintenance, coupled with emerging trends in fashion, and social media’s influence toward aesthetically appealing looks, is also expected to boost the market growth.

“Amongst end user, the women category held a significant share of the market in 2022”

By end user, the market is bifurcated into men and women. Women held the dominant share of the market in 2022 as women are highly concerned about their body and health and thus invest a lot of time and money in maintaining health and appearance to look attractive. Growing awareness about living a healthy lifestyle and keeping a balanced body fitness is projected to inspire the use of yoga exercise among women and expand the market opportunity for yoga clothes. The growing number of female yoga practitioners is likely to drive women’s demand over the projection period.

“North America to grow with high CAGR during the forecast period”

The rise in participation in regular fitness activities, such as yoga, has raised demand for such clothes in North America. Due to increased subscriptions, the existence of over 36,000 health and fitness clubs is likely to provide the US market additional traction during the projection period. Health clubs and gyms are implementing health support groups and buddy systems in order to attract more youthful members. Furthermore, the United States government supports physical activity in the workplace. As a result, such factors will drive regional market expansion over the projection period.

Yoga Clothing Market Report Coverage

Reasons to buy this report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.
• The report presents a quick review of overall industry performance at one glance.
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
• The study comprehensively covers the market across different segments.
• Deep dive regional level analysis of the industry.

Customization Options:

The global yoga clothing market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

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Research Methodology

Research Methodology for the Yoga Clothing Market Analysis (2022-2030)

Analyzing the historical market, estimating the current market, and forecasting the future market of the global yoga clothing market were the three major steps undertaken to create and analyze the adoption of yoga clothing in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global yoga clothing market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:

Analysis of Historical Market Size

Step 1: In-Depth Study of Secondary Sources:

Detail secondary study was conducted to obtain the historical market size of the yoga clothing market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.

Step 2: Market Segmentation:

After obtaining the historical market size of the yoga clothing market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report as product, mobility, application, and end user. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.

Step 3: Factor Analysis:

After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the yoga clothing market. Further, we conducted factor analysis using dependent and independent variables such as product, mobility, application, and end user of the yoga clothing market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the yoga clothing market sector across the globe. 

Current Market Size Estimate & Forecast

Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global yoga clothing market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.

Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2030 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:

• The industry’s market size, in terms of revenue (USD) and the adoption rate of the yoga clothing market across the major markets domestically
• All percentage shares, splits, and breakdowns of market segments and sub-segments
• Key players in the global yoga clothing market in terms of products offered. Also, the growth strategies adopted by these players to compete in the fast-growing market

Market Size and Share Validation

Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.

Split of Primary Participants in Different Regions

Market Engineering

The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global yoga clothing market. data was split into several segments & sub-segments post studying various parameters and trends in the areas of the product, mobility, application, and end user in the global yoga clothing market.

The main objective of the Global Yoga Clothing Market Study

The current & future market trends of the global yoga clothing market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:

• Analyze the current and forecast market size of the yoga clothing market in terms of value (USD). Also, analyze the current and forecast market size of different segments and sub-segments
• Segments in the study include areas of the type, and end user
• Define and analysis of the regulatory framework for the yoga clothing industry
• Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry
• Analyze the current and forecast market size of the yoga clothing market for the major region
• Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
• Company profiles of the yoga clothing market and the growth strategies adopted by the market players to sustain in the fast-growing market
• Deep dive regional level analysis of the industry

You can also purchase parts of this report. Do you want to check out a section wise
price list?

Get in touch with team