Emphasis on Product Type (Conventional and Hard); Type (Natural and Flavored); Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, and Online Retail); and Region/Country
The global kombucha market was valued at USD 2.42 billion in 2023 and is expected to grow at a strong CAGR of around 17.3% during the forecast period (2024-2032) owing to increasing consumer preference for functional drinks with added health benefits is contributing to kombucha's popularity.
The kombucha market has been growing steadily across the world due to increased consumer awareness on the health benefits of functional beverages that support the gut.” Kombucha is a newly famous fermentation tea containing probiotics and is a healthy and good substitute for sugar-filled soft drinks and energy drinks. It’s aided by new exciting flavors, organic products, and wider and varied distribution outlets, coupled with the public’s growing understanding of the health benefits of the products. As the millennial generation and other health-conscious consumers keep on demanding more and more kombucha, the drink has found its way into both mass and specialty markets.
This section discusses the key market trends that are influencing the various segments of the global Kombucha market, as found by our team of research experts.
Supermarkets/Hypermarkets Segment Transforming Industry
Supermarkets and hypermarkets are among the most significant distribution channels in the kombucha market, which is why they are essential to the market’s growth. In placing their product on normal shelves, they increase its availability and increase the chances of the product being seen and bought by more people therefore increasing the overall sales and market share.
North America is expected to grow at a significant rate during the forecast period.
North America's kombucha market is growing significantly because of increased consumer awareness of health benefits, availability of the product, and the American consumer’s preference for functional and natural foods. The United States is the most developed market, with new brands of kombucha continually spicing up the market with new flavors and organic products to capture the market of different consumers. Canada is an important part of the region’s growth, and kombucha is a product that is increasingly finding its way into the natural food sections of grocery stores and becoming more and more popular among consumers who are focused on their health. As the distribution in conventional retail outlets continues to grow, North America has been identified as the most profitable and most competitive market for kombucha.
The global kombucha market is competitive, with several global and international market players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some of the major players in the market are PepsiCo, Inc.; GT's Living Foods; Health-Ade LLC; The Hain Celestial Group, Inc.; SYSTM Foods Inc. (Humm Kombucha); Wonder Drink; NessAlla Kombucha; Cruz Group, Inc. (Vigo Kombucha); MOMO Kombucha; Nørrebro (Læsk)
Report Attribute | Details |
Base year | 2023 |
Forecast period | 2024-2032 |
Growth momentum | Accelerate at a CAGR of 17.3% |
Market size 2023 | USD 2.42 billion |
Regional analysis | North America, Europe, APAC, Rest of the World |
Major contributing region | North America is expected to dominate the market during the forecasted period. |
Key countries covered | U.S., Canada, Germany, U.K., Spain, Italy, France, China, Japan, and India |
Companies profiled | PepsiCo, Inc.; GT's Living Foods; Health-Ade LLC; The Hain Celestial Group, Inc.; SYSTM Foods Inc. (Humm Kombucha); Wonder Drink; NessAlla Kombucha; Cruz Group, Inc. (Vigo Kombucha); MOMO Kombucha; Nørrebro (Læsk) |
Report Scope | Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Demand and Supply Side Analysis; Competitive Landscape; Company Profiling |
Segments Covered | By Product Type; By Type; By Distribution Channel; By Region/Country |
The study includes market sizing and forecasting analysis confirmed by authenticated key industry experts.
The report briefly reviews overall industry performance at one glance.
The report covers an in-depth analysis of prominent industry peers, primarily focusing on key business financials, type portfolios, expansion strategies, and recent developments.
Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.
The study comprehensively covers the market across different segments.
Deep dive regional level analysis of the industry.
The global kombucha market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to contact us to get a report that completely suits your requirements.
1. Market Introduction
2. Research Methodology or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Kombucha Market Revenue (USD Bn), 2022-2032F
7. Market Insights By Product Type
8. Market Insights By Type
9. Market Insights By Distribution Channel
10. Market Insights By Region
11. Value Chain Analysis
12. Competitive Landscape
13. Company Profiled
14. Acronyms & Assumption
15. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global Kombucha market were the three major steps undertaken to create and analyze the adoption of global Kombucha in major regions. Exhaustive secondary research was conducted to collect the historical market figures and estimate the current market size. Secondly, to confirm these insights, numerous findings and assumptions were considered. Moreover, exhaustive primary interviews were conducted with industry experts across the value chain of the global Kombucha market. For the assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry. The detailed method is explained below:
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the global Kombucha market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the global Kombucha market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report, such as product type, type, distribution channel, and region. Further country-level analysis was conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After buying the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the global Kombucha market. Further, we conducted factor analysis using dependent and independent variables such as product type, type, distribution channel, and global Kombucha market regions. A thorough analysis of demand and supply-side scenarios was conducted considering top partnerships, mergers and acquisitions, business expansion, and product launches in the global Kombucha market.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global Kombucha market, and market shares of the segments. All the required percentage shares split and market breakdowns were decided using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to several factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques, i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research method adopted to estimate the market size encompasses:
The industry’s market size, in terms of revenue (USD) and the adoption rate of the global Kombucha market across the major markets domestically
All percentage shares, splits, and breakdowns of market segments and sub-segments
Key players in the global Kombucha market in terms of types offered. Also, the growth strategies adopted by these players to compete in the fast-growing market.
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were combined with secondary findings, hence turning information into actionable insights.
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global Kombucha market. Data was split into several segments and sub-segments after studying various parameters and trends in the global Kombucha market's product type, type, distribution channel, and regions.
The current & future market trends of the global Kombucha market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the market's overall attractiveness at a regional level, providing a platform for the industrial participant to exploit the untapped market to receive help from a first-mover advantage. Other quantitative goals of the studies include:
Analyze the current forecast and market size of the global Kombucha market in terms of value (USD). Also, analyze the current forecast and market size of different segments and sub-segments.
Segments in the study include areas of product type, type, distribution channel, and regions.
Define and analyze the regulatory framework for the industry.
Analyze the value chain involved with the presence of various intermediaries, along with analyzing customer and competitor behaviors of the industry.
Analyze the current and forecast market size of the global Kombucha market for the major regions.
Major countries of regions studied in the report include Asia Pacific, Europe, North America, and the Rest of the World
Company profiles of the global Kombucha market and the growth strategies the players adopt to sustain the fast-growing market.
Deep dive regional level analysis of the industry
Q1: What is the global Kombucha market’s current market size and growth potential?
The global kombucha market was valued at USD 2.42 billion in 2023 and is expected to grow at a CAGR of 17.3% during the forecast period (2024-2032).
Q2: What are the driving factors for the growth of the global Kombucha market?
Kombucha's growth is supported by the rising demand for organic, clean-label, and natural products.
Q3: Which segment has the largest global Kombucha market share by product type category?
The conventional category has the largest share of the global kombucha market by product type segment.
Q4: What are the emerging technologies and trends in the global kombucha market?
Brands are introducing a wider variety of kombucha types, including flavored and enhanced versions with added vitamins.
Q5: Which regions dominate the global Kombucha market?
North America is expected to dominate the market during the forecast period.
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November 7, 2024
