Kombucha Market: Current Analysis and Forecast (2025-2033)

Kombucha Market Size & Forecast

The kombucha market was valued at approximately USD 2.83 billion in 2024 and is expected to grow at a substantial CAGR of around 17.3% during the forecast period (2025-2033), owing to increasing consumer preference for functional drinks with added health benefits contributing to kombucha's popularity.

Kombucha Market Analysis

The kombucha market has been growing steadily across the world due to increased consumer awareness of the health benefits of functional beverages that support the gut.” Kombucha is a newly famous fermentation tea containing probiotics and is a healthy and good substitute for sugar-filled soft drinks and energy drinks. It’s aided by new, exciting flavors, organic products, and wider and varied distribution outlets, coupled with the public’s growing understanding of the health benefits of the products. As the millennial generation and other health-conscious consumers keep on demanding more and more kombucha, the drink has found its way into both mass and specialty markets.

Kombucha Market Trends

This section discusses the key market trends influencing the various segments of the Kombucha Market as identified by our research experts.

Surge in Generative AI Applications

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Kombucha Industry Segmentation

This section provides an analysis of the key trends in each segment of the global Kombucha report, along with forecasts at the global, regional, and country levels for 2025-2033.

The Conventional Segment Holds the Largest Share of the Kombucha Market.

Based on product type, the market is bifurcated into conventional and hard. The conventional category is expected to have the largest market share of the kombucha market. Conventional kombucha is made from the normal brewing processes and is cheaper than the premium or organic types, and hence targets price-sensitive consumers in society. This segment will enable the company to reach consumers who have not been concerned with the organic certification but have an interest in the benefits of the kombucha.

The Natural Kombucha Market is Expected to Witness a Higher CAGR than the Kombucha Market.

Based on the type, the market is bifurcated into natural and flavored. Among these, the natural kombucha market is the largest contributor to the kombucha industry. The natural category targets consumers who want products that contain no artificial ingredients or preservatives. Regular kombucha is often packaged and presented as a healthier and purer product, which certainly appeals to the customer segment that pays much attention to the quality of what they consume.

North America has a significant share of the market in 2024.

North America's kombucha market is growing significantly because of increased consumer awareness of health benefits, availability of the product, and the American consumer’s preference for functional and natural foods. The United States is the most developed market, with new brands of kombucha continually spicing up the market with new flavors and organic products to capture the market of different consumers. Canada is an important part of the region’s growth, and kombucha is a product that is increasingly finding its way into the natural food sections of grocery stores and becoming more and more popular among consumers who are focused on their health. As the distribution in conventional retail outlets continues to grow, North America has been identified as the most profitable and most competitive market for kombucha.

U.S. Dominates the North American Kombucha Market

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Kombucha Industry Competitive Landscape  

The Kombucha market is competitive, with several global and international players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions.

Top Kombucha Companies

Some of the major players operating in the market are PepsiCo, Inc.; GT's Living Foods; Health-Ade LLC; The Hain Celestial Group, Inc.; SYSTM Foods Inc. (Humm Kombucha); Wonder Drink; NessAlla Kombucha; Cruz Group, Inc. (Vigo Kombucha); MOMO Kombucha; Nørrebro (Læsk).

Recent Developments in the Kombucha Market

• In January 2024, Lo Bros introduced a limited-edition Purple Grape flavored kombucha, which aims to evoke nostalgia by offering a familiar taste from childhood in a modern and healthier format. This new beverage has an organic infusion that enhances the classic purple grape flavor with a refreshing fizz, making it not only enjoyable but also beneficial for gut health.

In November 2023, Momo Kombucha and Orbit Beers collaborated to create an alcohol-free hopped kombucha. This innovative beverage combines the probiotic benefits of kombucha with the complex flavors of hops, typically found in craft beers. The collaboration was aimed at offering a unique and healthy alternative to traditional alcoholic drinks, catering to the growing demand for non-alcoholic options. This product is part of a broader trend toward health-conscious consumption, highlighting the evolving preferences in the beverage market

Kombucha Market Report Coverage

Reasons to Buy the Kombucha Market Report:

• The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

• The report presents a quick review of overall industry performance at a glance.

• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolios, expansion strategies, and recent developments.

• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

• The study comprehensively covers the market across different segments.

• Deep dive regional-level analysis of the industry.

Customization Options:

The global kombucha market can be customized further as per the requirements or any other market segment. Besides this, UnivDatos understands that you may have your own business needs; hence, feel free to contact us to get a report that completely suits your requirements.